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The "NodeNamingConventions" page has been changed by AlexanderKlimetschek:
http://wiki.apache.org/jackrabbit/NodeNamingConventions?action=diff&rev1=4&rev2=5

  == Nodes ==
  Use all lower case for node names.
  
- Separate words using hyphen (-) instead of underscore (_), e.g. `funky-content`.
+ Separate words using dashes/hyphens (-) instead of underscores (_), e.g. `funky-content`. This is in line with the [[http://searchengineland.com/google-bing-handle-underscores-dashes-differently-89672|general]] [[http://www.mattcutts.com/blog/dashes-vs-underscores/|recommendations]] for SEO (search engine optimization).
  
  Short unixish names work well, especially at the top of the hierachy, and the [[http://en.wikipedia.org/wiki/Filesystem_Hierarchy_Standard|Filesystem Hierarchy Standard]] is good inspiration for a JCR content hierarchy.