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From Ben Dewey <>
Subject RE: Branding in the release.....
Date Tue, 21 Apr 2009 22:51:25 GMT

In response to this email I created a JIRA ticket for the .NET site (

I've assigned it to myself.


-----Original Message-----
From: Daniel Kulp [] 
Sent: Tuesday, April 21, 2009 10:04 AM
Subject: Branding in the release.....

As you probably saw this morning, a bunch of branding relates issues were 
logged in JIRA (thanks guys).   That was a direct result of a (probably too 
strongly worded) message I had sent to the IPMC list for advice.   

Those are the issues that I had implied in my notes yesterday.   Basically, 
before the release, all of the Microsoft and WSO2 and other branding really 
needs to be pulled and changed to "Apache Stonehenge".  (and make sure 
incubator disclaimers are in place as well.)  That includes package names, 
logos in the guis, config settings, etc.....     Ideally, the project would 
also settle on a single "Stonehenge" look and feel and make all the various 
gui's look the same.   The same look and feel could then be used for the 
project web site ( or wiki or similar.   
The "logos" in the trader application could be links right to the project 
website and such.   

Remember, it's about promoting the project and if it can all look and feel 
unified, I think that would be a big help. 

Anyway, thanks to the WSO2 guys for jumping in there and getting started on 
all of that.   The same will need to be done on the MS stuff.

Daniel Kulp

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