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Date: Thu, 25 Oct 2012 09:35:47 +0100
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Subject: Re: AOO Logo concepts
From: Ian Lynch <ianrlynch@gmail.com>
To: ooo-marketing@incubator.apache.org
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On 25 October 2012 09:24, Graham Lauder <g.a.lauder@gmail.com> wrote:

> On Thu, Oct 25, 2012 at 8:26 PM, J=FCrgen Schmidt <jogischmidt@gmail.com
> >wrote:
>
> > On 10/25/12 8:56 AM, Graham Lauder wrote:
> > > On Thu, Oct 25, 2012 at 12:33 AM, J=FCrgen Schmidt <
> jogischmidt@gmail.com
> > >wrote:
> > >
> > >> On 10/24/12 12:38 PM, Alexandro Colorado wrote:
> > >>> Just going to put this logo concepts right here, still very rough
> > >> concepts:
> > >>> http://imagebin.org/233080
> > >>> concpet 2
> > >>> http://imagebin.org/233081
> > >>> concept 3 (incomplete)
> > >>> http://imagebin.org/233082
> > >>>
> > >>
> > >> to be honest, I think they are all horrible. I don't understand what
> are
> > >> you trying to achieve with this concept drafts.
> > >>
> > >> Juergen
> > >>
> > >
> > > To be honest I think your statement is horrible and I understand that
> you
> > > won't achieve anything by it.
> > >
> > > "Horrible" is a statement of personal taste and really has nothing to
> do
> > > with what is trying to be achieved.  In other words if you can't be
> > > objective then step away from the keyboard.
> >
> > exactly and it was simply my personal opinion about the images. Well I
> > tend to say what I am thinking. Next time I will simply write a -1 or
> > --1;-)
> >
> > When we design a new logo, it should look modern, it should look new an=
d
> > it should be professional. I am sure that some people have the skills t=
o
> > create such a logo. But I also know that it is not so easy.
> >
> > But in these drafts I see nothing, I see that somebody played with a
> > graphic program yes but nothing else. I can do the same but the result
> > will probably the same.
> >
>
> This is the logo of the largest telecommunications company in NZ
>
> http://www.designassembly.org.nz/articles/telecom-reveals-new-logo


Wonder what that cost? :-)

Much the same of what you said was said about it.  However the proof has
> been in the pudding and is arguably the most recognised brand in NZ after
> Coke and the golden arches.  Subjective has nothing to do with brand, it'=
s
> about creating recognition.  One of the problems with OSS projects is tha=
t
> branding is often the result of subjective reaction like yours without
> consideration of brand impact.  Frankly I don't care if the community
> "likes" it or not, the prime consideration should be how it performs as a
> brand.
>
> Does it demand attention
> Is it Unique
> Is it instantly recognisable
>

Rob's idea of a competition worked before when we did Otto the schools
mascot. It was a controversial image but in a way that helped because it
generated debate and raised its profile.

Did you see the logo for the London Olympics?
http://en.wikipedia.org/wiki/2012_Summer_Olympics Cost =A3400,000!

The good thing about holding a competition is that it has a chance of
gaining wider publicity outside the normal community. Publicise to all the
art colleges and schools as they are always looking for a focus for
students. That then publicises AOO in the education market place. Needs
some careful planning because it needs enough time to get the competition
out and time to do the design and then to judge. If there are a lot of
entries it could also take some time to sift through them.


and then
>
> Does it appeal to the target audience
> Is it globally appropriate.
>
>
>
>
> >
> > I would start to collect some ideas and basic elements what a new logo
> > should contain, where we want use the logo and do we need.
> >
> >
> There is nothing that a logo "needs" to contain, any idea is worth
> consideration, needs and use are secondary to the brand of which the logo
> is a very small part.  Every idea could be the germ that leads to the
> greater idea.  For instance I see in Alexandro's fifth proposal the seeds
> of a new pallet.  There is a vibrance in the mix that has some kick to it=
.
> Never dismiss, always look for the stand out idea.
>
> Cheers
> GL
>
>
>
>
> > Juergen
> >
> >
> >
> >
>


--=20
Ian

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