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From Rob Weir <>
Subject Re: New marketing content
Date Sat, 20 Oct 2012 18:33:06 GMT
On Sat, Oct 20, 2012 at 2:10 PM, Alexandro Colorado <> wrote:
> I have been looking at the ex marketing project website and some of
> the content, and start looking on things to update. Mailing list
> address, > Apache OpenOffice references and some of the
> wording that it has been written in the past, I want to put some of
> the current content and how can we improve or rewrite it's key
> content:
> --- Marketing project Why?
> The Apache OpenOffice Community
> The Apache OpenOffice Community consists of thousands of people who
> have joined one of our Projects and design, develop, maintain,
> translate, test, document, support, promote, or in any other way help
> us bring Apache OpenOffice to the world.
>  OpenOffice Products and Services
> OpenOffice's best known Product is the OpenOffice office productivity
> suite, available in a hundred or so languages on all major computing
> platforms. We also supply extensions, which add extra functions to the
> productivity suite. In addition, we are a source of high-quality
> office software components for systems developers to use in their own
> products. We have a particular expertise in ODF components (for
> processing documents in the ISO approved Open Document Format).
> --- Marketing Project Who?
> Project Leads
> Project Leads are responsible for running the central activities such
> as maintaining a library of English-language marketing materials;
> recruitment of and liaison with MarCons; recruiting and encouraging
> new project members; liaison with other Community projects and the
> Community Council; central media relations and issuing Press Releases.
>  MarCons
> Marketing Contacts (MarCons) are responsible for participating in
> creating central resources and then adapting them to their own
> specialist geographies/markets. They act as liaison between the
> Marketing Project and any Native Language Projects key to their areas.
> For a list of MarCons, see here.
>  Project Members
> Project Members are full participants in marketing discussion groups
> and on-line activities and are the front line troops in Project
> activities. Project Members may work either on central (Project Lead)
> or local (MarCon) marketing activities and are the fundamental
> resource for the promotion of Apache OpenOffice. More people start
> using Apache OpenOffice as a result of a personal recommendation than
> by any other route. People with specialist marketing skills such as
> market research, competitor intelligence, graphics, copywriting,
> translating, etc. are particularly welcomed.
> --- Marketing project Where?
> There are a number of resources available on this site:
> - Artwork: web buttons, web_banners, posters, logos, screenshots, etc.
> - Product Flyers to print and distribute
> - Product reviews and Awards to quote
> - What people are saying about the release of Apache OpenOffice 3
> - Lists of  Major users and what they are doing with Apache OpenOffice
> - The Product Release Schedule - what's planned for when
> - Materials (usually in draft) on the wiki
> - Our library of presentations and other stuff
> - Our Planet of the latest news and opinions from members' blogs. The
> Planet also displays a running total of Bouncer downloads for the
> current version of Apache OpenOffice
> For more information, or advice on how to use these, please contact
> your local MarCon or post a message on the dev list.
> ------
> Some of the things I think we should rethink is the marketing
> structure regarding "Marcons", "Project leads", "Community Council"
> and other things that no longer exist. Then again, the area in point
> "who", "where", "why" still does. Some thoughts, should we talk about
> the Apache Way, PPMC, Apache Foundation structure? Who exactly is
> currently involved in Marketing activities? Events, event materials,
> resources etc?
> So lets try to put some fresh content, and see if we can get the site
> functioning again.

Perhaps the direction depends on the purpose of that page.  Do you see
at as a recruitment tool?  If so, we might want content that is
focused on raising awareness, gaining interest and showing next step
to get more involved.   Or is this focused just on the awareness side?

I don't know if you saw what I was doing on volunteer orientation
pages, starting here:

The idea was to have maybe a general volunteer level-1 and level-2 and
then maybe specialized level-3's and level-4's.  For example, level 3
marketing, level 4 marketing.  The idea is to suggest a body of
knowledge or set of skills that we would hope any volunteer would
acquire, a set of steps, tasks, etc.,  like in a video game, to get
from one level to another.   Ubuntu has done some of this, calling it
"gamification".  I don't know if we need to go that far.  But it could
be useful.

Specifically, if we take that route, then level-1 and level-2 would
already take care f the Apache Way, PPMC, ASF Structure, etc.  You can
assume that is already documented in my level-1 and level-2 pages, and
we can think directly about a level-3 and maybe level-4 marketing

Maybe level-3 would focus on gaining awareness and learning to use the
marketing assets we already have:

- logos
- statistics we have available
- case studies
- presentation
- social networking accounts
- blog

Maybe essential tasks at level-3 would be:

- read through our trademark policy
- follow our social media accounts and help feed them new stories
- follow users list and forums and set up Google Alerts on related keywords

For level-4 we could focus on creating new marketing assets and
delivering local campaigns.

Ideally, I'm, thinking that someone who completes level-4, in any
project function, could be a good candidate for a Committer.  We can't
make any guarantees, of course.  But we can target a level of
engagement in level-4 that is typical of active Committers.


> Regards.
> --
> Alexandro Colorado
> PPMC Apache OpenOffice

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