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From: James Grenier <GRENIERJ@middlesex.mass.edu>
To: "ooo-marketing@incubator.apache.org" <ooo-marketing@incubator.apache.org>
Date: Wed, 27 Jun 2012 12:16:09 -0400
Subject: RE: 6M downloads
Thread-Topic: 6M downloads
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Congratulations on 6M. Great news!

Fairly new to the group here, so I hope this question isn't redundant: Do w=
e have a marketing template to use to start planning for the 10M mark? It w=
ould be good to have some outline, at least, for when that day comes.

Thanks.

J. M. Grenier, M.Ed.
Faculty, Business and Humanities
Coordinator of First Year Experience Activities
grenierj@middlesex.mass.edu
(781)276-4204

"Be the change you wish to see in the world" ~ Attributed to Mahatma Gandhi
________________________________________
From: Rob Weir [robweir@apache.org]
Sent: Wednesday, June 27, 2012 10:39 AM
To: ooo-marketing@incubator.apache.org
Subject: 6M downloads

We hit 6 million downloads earlier today.  We hit 5 million on June
20th.  So a good pace still for AOO 3.4 downloads.

I've updated the data in the chart here:
http://people.apache.org/~robweir/aoo-downloads.html

Per previous discussions I'm not doing a special blog post for the 6M
mark.  My working assumption is that it is that we'll have a million
downloads/week until we have the 3.4.1 release.  So instead of
publicizing every 1M, I think we should aim to have a bigger campaign
around the 10M mark. At our current page that would be around a month
from now, perhaps a week before the 3.4.1 release announcement.  So
the 10M story could be part of the overall release announcement.

Of course, just because we don't do a blog post for 6M doesn't mean we
can't mention it on Twitter, Facebook, etc.

Regards,

-Rob