Congratulations on 6M. Great news! Fairly new to the group here, so I hope this question isn't redundant: Do we have a marketing template to use to start planning for the 10M mark? It would be good to have some outline, at least, for when that day comes. Thanks. J. M. Grenier, M.Ed. Faculty, Business and Humanities Coordinator of First Year Experience Activities grenierj@middlesex.mass.edu (781)276-4204 "Be the change you wish to see in the world" ~ Attributed to Mahatma Gandhi ________________________________________ From: Rob Weir [robweir@apache.org] Sent: Wednesday, June 27, 2012 10:39 AM To: ooo-marketing@incubator.apache.org Subject: 6M downloads We hit 6 million downloads earlier today. We hit 5 million on June 20th. So a good pace still for AOO 3.4 downloads. I've updated the data in the chart here: http://people.apache.org/~robweir/aoo-downloads.html Per previous discussions I'm not doing a special blog post for the 6M mark. My working assumption is that it is that we'll have a million downloads/week until we have the 3.4.1 release. So instead of publicizing every 1M, I think we should aim to have a bigger campaign around the 10M mark. At our current page that would be around a month from now, perhaps a week before the 3.4.1 release announcement. So the 10M story could be part of the overall release announcement. Of course, just because we don't do a blog post for 6M doesn't mean we can't mention it on Twitter, Facebook, etc. Regards, -Rob