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From Ross Gardler <rgard...@opendirective.com>
Subject Re: [DISCUSS] Communications Outline in Support of Apache OpenOffice 3.4
Date Thu, 26 Apr 2012 17:19:59 GMT
I'm currently with my son at martial arts but started reviewing the release
before I came out. Will finish tonight. No blockers so far, about half way
through my review.

Sent from my mobile device, please forgive errors and brevity.
On Apr 26, 2012 5:58 PM, "Donald Harbison" <dpharbison@gmail.com> wrote:

> On Wednesday, April 25, 2012, Ross Gardler wrote:
>
> > On 18 April 2012 00:25, Ross Gardler <rgardler@opendirective.com
> <javascript:;>>
> > wrote:
> > > I confirm I plan to do a Computerworld post (or two).these won't be
> about
> > > AOO specifically, but about the Apache Way and it's fit to large
> projects
> > > like AOO.
> >
> > The first of these posts has been written and is waiting for the
> > release to go live. I focusses on what it means when we say the ASF
> > and its projects are "all volunteer". I use AOO as a case study. In
> > terms of Don's three objectives this piece targets "3. *Speak to ICT
> > Leaders in business, government and education
> > sectors* confused and unsure of the future of OpenOffice since Oracle
> > left the business."
> >
> > I hope to find the time to do another one that is more aimed at
> > developers (don's objective number 2).
>
>
> Great, thanks Ross!
>
> Drew, have you made any progress on your 'developer' draft?
>
> We have (2) +1 votes from IPMC members on the RC1 ballot, so we're getting
> close.
>
>
>
> >
> > Ross
> >
> > >
> > > Sent from my mobile device, please forgive errors and brevity.
> > >
> > > On Apr 17, 2012 4:38 PM, "Donald Harbison" <dpharbison@gmail.com
> <javascript:;>>
> > wrote:
> > >>
> > >> I think it might be useful to consolidate some of what I've seen
> popping
> > >> up
> > >> on various threads regarding the importance of active and ongoing
> > >> communication of our project.
> > >> If we can coalesce on a common set of objectives, our individual voice
> > >> will
> > >> help weave the overall story for folks. I'm starting this discussion
> on
> > >> ooo-marketing for now, but we may want to move it to ooo-dev shortly,
> > >> depending on how this shakes out.
> > >>
> > >> Objectives:
> > >>
> > >>   1. *Speak to end users *of OpenOffice 3.x, encourage them to
> download
> > >>   and install Apache OpenOffice 3.4. Explain what's new at Apache, and
> > >> invite
> > >>   folks to come learn and participate in a range of capacities.
> > >>   2. *Speak to developers.* Highlight the 'new since OpenOffice 3.4
> > Beta'
> > >>   elements. Consolidate a 'Getting Started as a Developer' wiki
> page(s)
> > >>   3. *Speak to ICT Leaders in business, government and education
> > >> sectors* confused
> > >>   and unsure of the future of OpenOffice since Oracle left the
> business.
> > >>
> > >> Tactics:
> > >>
> > >>   - I volunteer to draft the Announcement post and review with folks
> on
> > >>   list a post for the project blog, unless someone else is dying to
> get
> > it
> > >>   rolling first. We're seeing the endgame for the 3.4 release, so it's
> > >>   definitely time to get this together and ready to publish. Timing of
> > >>   publication should be coordinated with ooo-dev and infra folks so
> that
> > >> we
> > >>   are assured of sufficient download capacity. We also want to have
> > Hagar
> > >> and
> > >>   others in the fora profiled so that end users know where to go with
> > >>   questions.
> > >>   - Who wants to volunteer to do a post 'speaking to developers'?
> >  Drew, I
> > >>   saw you thinking in this direction, for example.
> > >>   - Louis, do you want to tackle a post on 'speaking to ICT
> > leaders...'? I
> > >>   think this is an opportunity to broker the conversation between the
> > >>   sponsors and the service / support providers.
> > >>   - Interviews(!) ...yes, many thought these would be good to do for a
> > >>   variety of reasons. Dave the Wave Fisher, is reviewing my interview
> of
> > >> him
> > >>   and getting it approved by his management for publication. The idea
> > here
> > >>   was to use the project blog for short profiles introducing folks to
> > >>   folks....Let's get back to this... please. May I suggest that
> someone
> > >>   volunteer to interview:
> > >>      - Drew
> > >>      - Kay
> > >>      - Juergen
> > >>      - Others...
> > >>   - Mentor blogging. Ross and other ASF leaders have their blogs.
> Given
> > >>   the adventure we've been having moving OpenOffice into Apache
> starting
> > >> last
> > >>   summer, I think there's plenty of material to illustrate the Apache
> > Way
> > >>   with the way we've been progressing despite some signficant
> > challenges.
> > >>   - Social media -- primarily twitter feeds to amplify the posts when
> > they
> > >>   happen with #openoffice, and #apache hashtags.
> > >>
> > >> I'm sure folks have other ideas, so please add them to this
> discussion.
> > >> Let's also use the Marketing Planning wiki to capture the work
> planning
> > >> and
> > >> drafting here *http://s.apache.org/82x*
> >
> >
> >
> > --
> > Ross Gardler (@rgardler)
> > Programme Leader (Open Development)
> > OpenDirective http://opendirective.com
> >
>

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