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From Rob Weir <robw...@apache.org>
Subject Where is the OpenOffice logo used?
Date Mon, 20 Feb 2012 22:33:54 GMT
I'd like to put together more complete branding and trademark usage
guidelines for the project.   One goal would be to have as many of the
common uses already described, and permission granted (under certain
conditions), without requiring additional approvals.   For example, we
might (hypothetically say) that the logo may be used on CD's that
contain unmodified, verbatim copies of OpenOffice, but that the use of
the logo with modified copies of the product would require explicit
permission from us.  I don't want to debate the policy of what
permissions will be given and under which conditions today -- that
debate will happen later -- but I would like to enumerate how the logo
is used today, what range of goods and activities use it.  This will
help us make sure that are policy covers all of the common uses.

I'd love some help putting together this list.  Please consider all
common uses, including the "bad" ones, so the policy takes into
account what we want to promote as well as we want to avoid.

Off the top of my head, I think we have:

- Distribution of CD's containing unmodified copies of the OpenOffice install

- Websites hosting downloads of the unmodified OpenOffice install

- Websites hosting modified installs for OpenOffice (some including
ad-ware, etc)

- Websites/blogs linking to the openoffice.org website for downloads

- User websites or blogs with banner expressing support of the project
and OpenOffice

- Social media websites with accounts that promote OpenOffice,
including ones that officially represent the project, as well as
unofficial ones.

- Books and articles about OpenOffice

- Banners at conferences and other venues where information about
OpenOffice is presented

- Official websites controlled by the OpenOffice project

- Unofficial websites that host OpenOffice-related material or offer
OpenOffice-related services, including commercial services

- Software based on OpenOffice, ranging from unmodiifed binaries with
bundled plugins, to modified installs, to modified core code,
including ports.

- Inclusion of OpenOffice in OS distributions and bundled with hardware

If anyone can think of anything else that they've come across, please
add it to the list!

Thanks,

-Rob

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