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References: <201112031650.43812.g.a.lauder@gmail.com>
	<1322924694.4241.19.camel@sybil-gnome>
	<4EE3EBA8.5010402@openoffice.org>
	<201112120150.51873.g.a.lauder@gmail.com>
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Date: Sun, 11 Dec 2011 17:33:44 -0500
Message-ID: 
 <CAP-ksoiNus+t9OJj2QbSaOBtLpn2wcf9s0XG15us0ZULj1eHjw@mail.gmail.com>
Subject: Re: Aoo logo draft
From: Rob Weir <robweir@apache.org>
To: ooo-marketing@incubator.apache.org
Content-Type: text/plain; charset=UTF-8
Content-Transfer-Encoding: quoted-printable

On Sun, Dec 11, 2011 at 5:00 PM, Terry <terauck-aoomark@yahoo.com.au> wrote=
:
> Question below quoted text.
>
>
>
> ----- Original Message -----
>> From: Rob Weir <robweir@apache.org>
>> To: ooo-marketing@incubator.apache.org
>> Cc:
>> Sent: Monday, 12 December 2011 12:43 AM
>> Subject: Re: Aoo logo draft
>>
>> On Sun, Dec 11, 2011 at 7:50 AM, Graham Lauder <g.a.lauder@gmail.com>
>> wrote:
>>> <snip>
>>>
>>> =C2=A0LibreOffice is a good example, they chose the name originally as =
a
>>> temporary standin in the hope that the TDF would be given the OOo brand=
, but they
>>> =C2=A0created the new brand and marketed it anyway. =C2=A0Now they woul=
dn't want
>>> the OOo brand even if it was offered. =C2=A0True, they were dragged kic=
king and
>>> screaming to it when they eventually accepted such a gift was not going=
 to happen and
>>> =C2=A0thus their new brand was forced to become permanent, but it has w=
orked for
>>> =C2=A0them.
>>>
>>
>> That shows that rebranding is possible, with effort.=C2=A0 But I think t=
hey
>> would have even more traffic, more downloads and more users if they
>> had the OpenOffice name.
>>
>> Think of it this way, we get more hits today than LO, even though we
>> have not had a release in nearly a year.
>>
>
> Hits where?
>

For example, search queries in Google:

http://www.google.com/insights/search/#q=3DOpenOffice%2CLibreOffice&date=3D=
1%2F2011%2012m&cmpt=3Dq

Check Alexa as well, for traffic estimates

http://www.alexa.com/siteinfo/openoffice.org#

Traffic rank (global) for past 3 months =3D 2,575

http://www.alexa.com/siteinfo/libreoffice.org#

Traffic rank (global) for past 3 months =3D 11,174

We can debate what exactly that means, but clearly the more queries
and more traffic (lower rank) is a sign of a stronger brand.

-Rob


> <snip>