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Date: Thu, 8 Dec 2011 23:48:29 -0500
Message-ID: 
 <CAP-ksoguSVRzNGhvenH0Tjt+TfY__hNGqdCmxPmhwb5Oq2=qiQ@mail.gmail.com>
Subject: Re: Publicity (was Native support of the SVG graphic format in Apache
 OpenOffice.org)
From: Rob Weir <robweir@apache.org>
To: ooo-marketing@incubator.apache.org
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On Thu, Dec 8, 2011 at 6:09 AM, Terry <terauck-aoomark@yahoo.com.au> wrote:
> I suppose one's point of view is based on observation.=C2=A0 I spend litt=
le time on the likes of Twitter and Facebook.=C2=A0 I still have accounts o=
n stumbleupon, digg and slashdot.=C2=A0 Are they still in the game?
>

Digg and Slashdot can drive big traffic.  I've had content from my
blog on Slashdot a few times, and you can easily get 50,000 - 100,000
visits from that, plus additional traffic from follow up articles.
But obviously only a small number of posts get prominent positions
there, and they tend to be ones that break news of broader interest,
are controversial, or both.  If we have a blog post that coincides
with our 3.4 release, it may have that kind of interest, especially if
we also have a good story for what we want to do in future releases as
well.

>
> What I see happening (because of where I look) is reporters, commentators=
 and bloggers picking up a news item and writing about it.=C2=A0 Not infreq=
uently, the first article or blog entry will be followed by a commentary by=
 another writer.=C2=A0 The story gains currency by being reported or discus=
sed on one or more of many sites which focus on software.=C2=A0 Such articl=
es are also mentioned on forums.
>

That happens still, but Twitter and Google+ are so much easier that
many people are sharing small stories or reposting things that way
rather than writing a blog post.

Of course, this is not an exclusive either/or thing.  Many blog
platforms allow you to add "Tweet me" buttons, Google+ buttons, etc.

>
> A link which Dennis posted on the users' list ( http://stackoverflow.com/=
q/8418354 ) and the links which Rob posted recently on this list are worth =
publicising.=C2=A0 I suppose the point I wanted to make is that they are wo=
rthy of more publicity than they get on the mailing lists.=C2=A0 It's all v=
ery well for a few people on the lists to tweet or google+ and I don't decr=
y efforts like that.=C2=A0 I would just like to see something which can be =
picked up by more people, meaning people involved in the project and intere=
sted observers.
>
> I replied to the question on stackoverflow by suggesting a post in the co=
mmunity forums.
>
> By the way, I did not intend to complain about the blog, merely to observ=
e that in practice it is an underused asset.
>

An accurate observation.  So what can we do about it?

We need topics and we need authors, and maybe we need editors.

I tried to set up a wiki page to collect ideas and for people to sign
up.  The idea was to create a pipeline of blogs posts so we have a
steady stream of them.  But when I made that proposal I received
nothing but grief.  Evidently, overt attempts at coordination are
anathema at Apache.

-Rob


> Regards, Terry
>
>
>
>
> ----- Original Message -----
>> From: Dennis E. Hamilton <dennis.hamilton@acm.org>
>> To: ooo-marketing@incubator.apache.org
>> Cc:
>> Sent: Thursday, 8 December 2011 6:40 AM
>> Subject: RE: Publicity (was Native support of the SVG graphic format in =
Apache OpenOffice.org)
>>
>> I agree, there are two layers to achievement of visibility.
>>
>> First there is the authoring and even aggregation of interesting materia=
l about
>> Apache OpenOffice.
>>
>> Blogging, with RSS feeds and syndication notifications, is probably the
>> lowest-friction authoring case that provides easy commentary and replica=
tion.
>> (Wikis are lower friction but don't disseminate so well.=C2=A0 YouTube, =
on the
>> other hand, is a whole different story.)
>>
>> Then there is chatter via Twitter (my authoring tool does that automatic=
ally)
>> and other syndications: Linked In, Facebook, Google+, etc.=C2=A0 These c=
an broaden
>> the interest and extend the conversation.=C2=A0 With trackbacks from pos=
ts of others,
>> it can become very interesting.
>>
>> And for starters, someone has to give themselves permission to say somet=
hing
>> interesting somewhere that provides the ground for visibility and is eas=
y to
>> publish to.
>>
>> - Dennis
>>
>>
>>
>> -----Original Message-----
>> From: Rob Weir [mailto:robweir@apache.org]
>> Sent: Wednesday, December 07, 2011 10:33
>> To: ooo-marketing@incubator.apache.org
>> Subject: Re: Publicity (was Native support of the SVG graphic format in =
Apache
>> OpenOffice.org)
>>
>> On Wed, Dec 7, 2011 at 1:13 PM, Dennis E. Hamilton
>> <dennis.hamilton@acm.org> wrote:
>>> =C2=A0An useful low-friction case, for starters, would be use of the OO=
OUSER
>> Community Wiki.=C2=A0 It is archived and it permits comments.
>>>
>>> =C2=A0There is also the Roller aggregator.=C2=A0 I have been too lazy t=
o figure out
>> how to set up a blog category that has a separate RSS feed that goes int=
o the
>> aggregator, but any committer can do that and create a news stream.=C2=
=A0 That takes
>> care of the RSS and it puts it on the Apache site in the Roller aggregat=
ion.=C2=A0 (I
>> forget the correct name for that.)
>>>
>>> =C2=A0Also, this moribund blog site that Terry complains about still ha=
s the
>> second-highest number of hits among the Apache Roller blogs.=C2=A0 Those=
 are coming
>> from somewhere.
>>>
>>
>> Partially due to my efforts to cross-promote.=C2=A0 For example, the blo=
g
>> post on the forum migration was linked to on a Twitter tweet, and then
>> retweeted 7 times.=C2=A0 That brought a reach of over 2000 users.=C2=A0 =
I can
>> also see (thank you, bit.ly) that from Twitter it was posted onto
>> Facebook and then shared further.
>>
>> Again, we can diddle with Roller all we want, but unless you have a
>> connection to Facebook, Twitter and Google+ almost no one is going to
>> see our posts.=C2=A0 Think of Roller as a publication platform, but don'=
t
>> expect that it generates its own audience.
>>
>> -Rob
>>