Question below quoted text. ----- Original Message ----- > From: Rob Weir > To: ooo-marketing@incubator.apache.org > Cc: > Sent: Monday, 12 December 2011 12:43 AM > Subject: Re: Aoo logo draft > > On Sun, Dec 11, 2011 at 7:50 AM, Graham Lauder > wrote: >> >> >> LibreOffice is a good example, they chose the name originally as a >> temporary standin in the hope that the TDF would be given the OOo brand, but they >> created the new brand and marketed it anyway.  Now they wouldn't want >> the OOo brand even if it was offered.  True, they were dragged kicking and >> screaming to it when they eventually accepted such a gift was not going to happen and >> thus their new brand was forced to become permanent, but it has worked for >> them. >> > > That shows that rebranding is possible, with effort.  But I think they > would have even more traffic, more downloads and more users if they > had the OpenOffice name. > > Think of it this way, we get more hits today than LO, even though we > have not had a release in nearly a year. > Hits where?