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From Shane Curcuru <>
Subject Re: Aoo logo draft
Date Sun, 18 Dec 2011 12:52:35 GMT
On 2011-12-18 7:09 AM, Graham Lauder wrote:
> On Sunday 18 Dec 2011 16:23:51 Rob Weir wrote:
>> On Sat, Dec 17, 2011 at 9:54 PM, Graham Lauder<>  wrote:
>>> On Wednesday 14 Dec 2011 02:38:18 Shane Curcuru wrote:
>>>> One specific comment:
>>>> On 2011-12-11 7:50 AM, Graham Lauder wrote:
>>>> ...snip...
...snipity snip snip...

> There are only two real options, The brand with history that we build on or an
> entirely new brand that gives us the oppportunity to start with a roar,
> (Personally I liked ApacheO as the brand but...)  What has been chosen is a
> timid reaction without any research or real reasoning other than people going
> with something easy and what seems to be low risk.

The new name was chosen by the people who are doing the work in the 
PPMC.  That's a fundamental part of The Apache Way: the people doing the 
actual work in the project get to decide.  This is a huge part of what 
has ensured that many of the other almost 100 Apache projects have 
continued - even in the face of one of the major employers of committers 
on the project happens to change direction due to some external reason.

> All the market and user research used to be done by Sun or it's contractors
> that is something we will need to do now.

Great!  What kind of research are you volunteering to do for the project?

- Shane

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