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From Graham Lauder <>
Subject Re: Aoo logo draft
Date Sun, 18 Dec 2011 19:50:42 GMT
On Monday 19 Dec 2011 04:02:31 Rob Weir wrote:
> On Sat, Dec 17, 2011 at 9:54 PM, Graham Lauder <>
> wrote:
> <snip>
> > My reasons are as follows:
> > Apache hasn't dealt with any other consumer end products in the past, it
> > doesn't have a profile in the consumer market space.  If I walked into
> > Times Square in NY or Viaduct Basin in Auckland or The Brandenburg Gate
> > in Berlin and asked 200 random people to name an Apache product, what
> > sort of answers would I get.  If I asked "Do you recognise either of
> > these names, and Apache Software foundation."
> > 
> > What do you think the answers would be and how many would show
> > recognition and what of?  I think I can predict, but I don't know, but I
> > would be prepared to take clipboard in hand, do the hard yards and find
> > out.
> If you do decide to try such an experiment, it would be interesting to
> try the same questions at the IT Director or above level as well.
> Public and private sector.  Obviously OOo was a consumer brand, but
> its use in corporations and government agencies was done by top-down
> decision making, per organizational directives for a common desktop,
> etc.  In those cases it was not a consumer, end-user decision.  I
> would not be surprised if the Apache brand is far more familiar to IT
> Directors, and with positive brand connotations that could enhance
> Apache OpenOffice's appeal.
> -Rob

Indeed, I had considered this as a market segment, especially as this is 
generally the group that I work with in my corporate training work.  However, 
it is a group that is notoriously conservative and they would know the OOo 
brand already, but many live by the mantra "Nobody got sacked for buying MS". 
Believe me, I have some stories that are pretty headscratching from this 

However, that's all survey design work, let's get the horse in the traces 
before we push the cart off.


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