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From Gianluca Turconi <>
Subject Re: Aoo logo draft
Date Sun, 11 Dec 2011 14:06:43 GMT
Il giorno Mon, 12 Dec 2011 01:50:51 +1300
Graham Lauder <> ha scritto:

> Again I repeat, as was forcefully expressed to me, this is an
> entirely different project, entirely different owners, entirely
> different community. To hang on to bits of the old is
> counterproductive whereas going with a new look and style has many
> advantages in terms of marketing, and remember that's all a name and
> logo is, part of the brand, a marketing tool.

I have to disagree here, too. :-)

AOO should be marketed like "Software continuity under a new home",
just like it was in the Sun-Oracle transition.

Or "Software continuity under a new home + innovation of the Apache way"

Anything that was completely new would disrupt a huge value that
consists in the historical brand.

Indeed, I consider a mistake even the change of the
name, but, well, the majority rules. :-)


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