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From Terry <terauck-aoom...@yahoo.com.au>
Subject Re: Aoo logo draft
Date Sun, 11 Dec 2011 21:53:10 GMT
Comments interlineated.



----- Original Message -----
> From: Dave Fisher <dave2wave@comcast.net>
> To: ooo-marketing@incubator.apache.org
> Cc: 
> Sent: Monday, 12 December 2011 4:42 AM
> Subject: Re: Aoo logo draft
> 
> Hi Graham,
> 
> There are plenty of valid opinions. You are making a proposal that will require 
> a lot of effort. One that presents a choice for the project. I think it may be a 
> long term goal.
> 
> The project is engaged in various "face-down" efforts. Terry has 
> presented a viable logo. If someone has a counter example now is the time, 
> otherwise I think we should try it out. There is no reason to veto this 
> contribution. We need to move openoffice.org away from Oracle. The project site 
> needs to be distinguished from the old, as you say.
> 
> Keep in mind, the ASF and the AOO PPMC clearly intend to protect the 
> OpenOffice.org brand. Terry's logo fits this approach.
> 

It was Drew who created the logo drafts.

> As far as hanging on to bits of the old. You may have noticed that the ASF 
> philosophy has been to take on the whole of OpenOffice.org. This has been a 
> surprise to some members of the AOO PPMC. It means more IP Clearance work, but 
> it is good.
> 
> The old openoffice.org is in the repos, thanks Kay. Every effort should be made 
> to make the openoffice.org site the modern user portal for openoffice.org.
> 
> There is one marketing area on openoffice.org that is completely mired in the 
> past - why.openoffice.org. Would you care to focus on a rewrite? The minimum 
> would be to change references to LGPL, but really this is the place for 
> marketing. A good positioning paper. why.openoffice.org is an example of a 
> poorly branded site as well. It has a cool organization which can be repeated in 
> a hierarchy of pages.
> 

Is website design handled by website designers or by software developers?  Is it possible
for anyone here to submit anything for consideration by the site builders and, if so, how?

> <snip>

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