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Date: Sat, 5 Nov 2011 20:19:57 -0400
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Subject: Re: [DISCUSS] Product Branding
From: Rob Weir <robweir@apache.org>
To: ooo-marketing@incubator.apache.org
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On Sat, Nov 5, 2011 at 7:48 PM, Andrea Pescetti <pescetti@openoffice.org> w=
rote:
> On 01/11/2011 Rob Weir wrote:
>>
>> Apache OpenOffice.org, Apache OpenOffice and Apache Office have been
>> suggested. =C2=A0OpenOffice.org, without the Apache preface, would not b=
e
>> allowed per Apache branding rules.
>
> Since it seems that the apacheopenoffice.org domain was registered just d=
ays
> after the announcement of the Apache OpenOffice.org podling, is it
> reasonable that we can get it transferred to the project?
>

That is not us.  It is a cyber-squatter.  The same owner of
apacheopenoffice.org also owns "enron.biz", for example.   In any
case, since there is no website at that domain right now, there is no
problem yet.

The naming pattern for Apache websites is:  projectname.apache.org.
So subversion.apache.org, maven.apache.org, etc.  So our final
website, after we graduate, could be something like:

openoffice.apache.org

openofficeorg.apache.org

office.apache.org

or similar.


> Even though I recognize that the previous suggestions are the most natura=
l
> ones, settling on a name that corresponds to a domain not affiliated with
> the project could be misleading. The project will surely use the apache.o=
rg
> and openoffice.org domains, but securing apacheopenoffice.org is importan=
t
> to avoid confusion/misuse.
>

If someone tried to put up a confusing, non Apache website at
apacheopenoffice.org, then we could probably get it shut down.  But I
don't think it is worth our attention at this point.

>> So in summary, I like the shorter name "Apache OpenOffice" better than
>> "Apache OpenOffice.org". =C2=A0But I just want to make sure we don't los=
e
>> the effective benefits and priority of the existing OpenOffice.org
>> trademark registration.
>
> "Apache OpenOffice.org" doesn't sound bad to me. Actually, the word "Apac=
he"
> gets in the way, since this will seem like a variant of OpenOffice.org (l=
ike
> "OpenOffice.org, Apache edition"). But proper communication will be key
> here.
>
> Regards,
> =C2=A0Andrea.
>