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From Andrew Rist <>
Subject Re: [DISCUSS] Product Branding
Date Tue, 01 Nov 2011 20:27:54 GMT
Google Trends has that order switched with
Open Office twice the trend of OpenOffice,
and both an order of magnitude over


On 11/1/2011 11:14 AM, Marcus (OOo) wrote:
> (Without to bring in any judgement)
> Google hits:
>           4,770,000
> OpenOffice              41,900,000
> Open Office             16,100,000
> Apache      171,000
> Apache OpenOffice           58,600
> Apache Open Office         183,000
> Apache Office               29,100
> Marcus
> Am 11/01/2011 06:57 PM, schrieb Rob Weir:
>> On Tue, Nov 1, 2011 at 1:50 PM,<>  wrote:
>>> Hi there,
>>> what about "Apache Open Office" ?
>>> In my experience most people write "Open Office" or "open office",
>>> with a blank between open and office, if they are searching for 
>>> somewhat
>>> with OOo in Google or Bing or so ...
>> I've certainly seen that.  But I don't know if it is majority or not.
>> The "camel case convention" of OpenOffice is something you see in many
>> tech names.  It is one of several weird conventions.   If we were a
>> heavy metal band we could call it "ÖpenÖffice" per
>>  It is the same idea.  Camel
>> case signifies high tech.  Or at least it did 10 years ago....
>> -Rob
>>> Just my 2cent.
>>> Lothar
>>> Von:    Rob Weir<>
>>> An:
>>> Datum:  01.11.2011 16:50
>>> Betreff:        [DISCUSS] Product Branding
>>> In this thread I'd like to have the 2-week discussion on product
>>> branding.  If there is consensus then we can go forward with that
>>> (assuming Apache Branding VP doesn't object). If there is no consensus
>>> after 2 weeks then we will have a vote.
>>> Main constraint is the name must be "Apache X" for some value of X.
>>> Apache, Apache OpenOffice and Apache Office have been
>>> suggested., without the Apache preface, would not be
>>> allowed per Apache branding rules.
>>> If there is another name you think we should consider, please raise it
>>> soon.
>>> My personal preference is for Apache OpenOffice.  I think that this
>>> makes clear the continuation from the previous branding.  This could
>>> be reinforced by adopting a the legacy graphical logo with minimal
>>> changes.  It also avoids confusion with other "OpenOffce" trademarks
>>> that might exist in the UK or the Netherlands.  If adding ".org" to
>>> the name make us unique before, then adding "Apache" in front also
>>> serves to make us unique.
>>> Of course, in casual conversation, users will still refer to
>>> "OpenOffice" as they did before.  This makes the
>>> web site still very relevant for the users.  This is true even without
>>> ".org" in the product name.
>>> My one concern with this name is its effect on the existing
>>> trademark registration.  If we call ourselves "Apache
>>> OpenOffice" and never as "" what happens to the existing
>>> trademark?  Is it considered abandoned?  Can anyone then use it?  Can
>>> we prevent someone from causing confusion by adopting that name for a
>>> similar product?
>>> To put it in perspective, when Oracle announced that it was
>>> contributing OOo to Apache, within a week a company attempted to
>>> register the trademark "OpenOffice" in the US.  The value of our brand
>>> is significant enough to attract scams.
>>> Considering the past abuse that has been attempted against this brand,
>>> and the likely future repetitions of the same, I think that it is
>>> critical that we have some way to protect ourselves and our users
>>> against confusing misuse of the names OpenOffice,, Open
>>> Office, etc., in the usual variations.
>>> For example,  would Apache actually register "Apache OpenOffice" as a
>>> US trademark?
>>> So in summary, I like the shorter name "Apache OpenOffice" better than
>>> "Apache".  But I just want to make sure we don't lose
>>> the effective benefits and priority of the existing
>>> trademark registration.
>>> -Rob

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