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From "Marcus (OOo)" <marcus.m...@wtnet.de>
Subject Re: [DISCUSS] Product Branding
Date Tue, 01 Nov 2011 18:05:51 GMT
Am 11/01/2011 04:50 PM, schrieb Rob Weir:
> In this thread I'd like to have the 2-week discussion on product
> branding.  If there is consensus then we can go forward with that
> (assuming Apache Branding VP doesn't object). If there is no consensus
> after 2 weeks then we will have a vote.
>
> Main constraint is the name must be "Apache X" for some value of X.
> Apache OpenOffice.org, Apache OpenOffice and Apache Office have been
> suggested.  OpenOffice.org, without the Apache preface, would not be
> allowed per Apache branding rules.
>
> If there is another name you think we should consider, please raise it soon.
>
> My personal preference is for Apache OpenOffice.  I think that this
> makes clear the continuation from the previous branding.  This could
> be reinforced by adopting a the legacy graphical logo with minimal
> changes.  It also avoids confusion with other "OpenOffce" trademarks
> that might exist in the UK or the Netherlands.  If adding ".org" to
> the name make us unique before, then adding "Apache" in front also
> serves to make us unique.

+1

> Of course, in casual conversation, users will still refer to
> "OpenOffice" as they did before.  This makes the www.openoffice.org
> web site still very relevant for the users.  This is true even without
> ".org" in the product name.
>
> My one concern with this name is its effect on the existing
> OpenOffice.org trademark registration.  If we call ourselves "Apache
> OpenOffice" and never as "OpenOffice.org" what happens to the existing
> trademark?  Is it considered abandoned?  Can anyone then use it?  Can
> we prevent someone from causing confusion by adopting that name for a
> similar product?

When we still use the address domain "openoffice.org" then we also still 
use the trademark. I'm not a lawyer but I think then there shouldn't be 
a problem.

> To put it in perspective, when Oracle announced that it was
> contributing OOo to Apache, within a week a company attempted to
> register the trademark "OpenOffice" in the US.  The value of our brand
> is significant enough to attract scams.
>
> Considering the past abuse that has been attempted against this brand,
> and the likely future repetitions of the same, I think that it is
> critical that we have some way to protect ourselves and our users
> against confusing misuse of the names OpenOffice, OpenOffice.org, Open
> Office, etc., in the usual variations.
>
> For example,  would Apache actually register "Apache OpenOffice" as a
> US trademark?
>
> So in summary, I like the shorter name "Apache OpenOffice" better than
> "Apache OpenOffice.org".  But I just want to make sure we don't lose
> the effective benefits and priority of the existing OpenOffice.org
> trademark registration.
>
> -Rob



-- 

Ciao

Marcus

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