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From Terry <>
Subject Re: Branding of the 3.4 release
Date Thu, 27 Oct 2011 00:15:07 GMT
It seems to me that there is no mystery about the name.  'OpenOffice' is a familiar term. 
'' was used only in public writing and then only because another entity owned
the term 'OpenOffice'.  There is no longer a need to use '.org' because any generic term
used to describe the software will be coupled with 'Apache'.

The term '' could be used as a keyword on web pages.  Any reference to 'Apache
Office' or 'Apache OpenOffice' can be accompanied by a reference to the origin of the software
as ''.  After a few years, such accompaniment may no longer be required.

Regarding the choice between 'Apache Office' and 'Apache OpenOffice', I know from years spent
visiting forums and mailing lists that people commonly refer to the software as 'OpenOffice'. 
The use of that term in conjunction with 'Apache' identifies the software for many people.


>From: Rob Weir <>
>Sent: Thursday, 27 October 2011 6:06 AM
>Subject: Branding of the 3.4 release
>One of the things we need to figure out for the 3.4 release is how we
>brand the product.  Name and logo.
>As most of you know, Oracle had the registered trademark for
>"" as well as the logo trademark.  These now belong to
>However, we cannot continue calling the product ""
>because that does not comply with Apache branding requirements [1].
>Apache products must be called "Apache X" (for some value of X).
>So possible names are:
>a) Apache
>b) Apache OpenOffice
>c) Apache Office
>d) Apache <fill in the blank>
>Could we resolve this question, hopefully without excess bloodshed,
>within the next 6 weeks?  I think we need to resolve it that quickly
>in order to get the new branding applied to the 3.4 release.
>Also, if at all possible, could we have an initial discussion on "how"
>we will decide this?  What techniques, what data, what form of
>argument or analysis will be persuasive to us and lead to the best
>results?  It won't help at all (I fear) if we just all respond with
>our preferred name based or anecdotal evidence.  That probably will
>not lead us to consensus.
>In any case, welcome to the ooo-marketing list.  Enjoy!
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