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Date: Mon, 29 Oct 2012 15:38:34 +0100
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Subject: Re: [ApacheCon] BoF session on AOO community
From: Roberto Galoppini <rgaloppini@geek.net>
To: ooo-dev@incubator.apache.org
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On Mon, Oct 29, 2012 at 3:16 PM, Donald Whytock <dwhytock@gmail.com> wrote:
> About Peter's point #2...I suppose this is getting kind of abstract,
> but what is the payoff from expanding AOO's community?


A more diverse and sustainable project. For example, until few years
ago having OOo integrated or at least able to interoperate with SAP
was a distinct dream, is there any chance we can have the right SAP
people to attend the AOO BoF, and discuss about this?

SugarCRM's CEO wrote in early May [1] wrote that he they were looking
at how they can integrate with OpenOffice, it would be great to see
things like this happening.

Roberto

[1] http://lmaugustin.typepad.com/lma/2012/05/apache-releases-openoffice-34-sugarcrm-looking-at-how-we-can-integrate-with-openoffice-httpowlyanyok.html


>  Typically
> marketing is performed to increase sales, which earns money; AOO has
> no sales, so what should the intended benefit from marketing be?
>
> How does Apache gain from a larger user base for AOO?  More users ->
> more traffic -> more demand for resources -> more demand for people
> that maintain infrastructure and the money to pay for said
> infrastructure.  What is Apache's interest in promoting its offering
> of AOO?
>
> How does AOO gain from a larger user base?  More beta-testing, more
> word-of-mouth exposure, more potential donors?  More representative
> clout for acquiring resources from Apache?
>
> I'm not saying -- I would never say -- that making AOO available to
> the world is a bad or unnecessary thing.  Given monopolistic business
> practices and commercialization of software available, it's important
> for there to be freely available alternatives to such things as an
> office productivity suite.  But if marketing is going to occur, it
> would be good to know what said marketing is meant to accomplish,
> other than promotion for promotion's sake.  Promotion for promotion's
> sake is the organizational manifestation of a viral idea.
>
> If there's to be a discussion on marketing, perhaps it should include
> a manifesto that's more concrete and strategic than "Don't you think
> this is great?  Let's throw money at it until you do."
>
> Don

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