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From Kevin Grignon <>
Subject Re: [PROPOSAL] Initiate a Contest for Branding of 4.0
Date Tue, 30 Oct 2012 12:08:14 GMT

On Oct 29, 2012, at 6:37 PM, Ian Lynch <> wrote:

> On 29 October 2012 10:19, Kevin Grignon <> wrote:
>> KG01 - see comments inline.
>> On Oct 27, 2012, at 7:16 PM, Andrea Pescetti <> wrote:
>>> On 26/10/2012 Ian Lynch wrote:
>>>> I arranged one for the OOo schools mascot ... The winner was
>>>> clear-cut. A 16 year old Italian boy who aspired to be a graphic
>> designer.
>>> Here he is (by chance, he's called Andrea too):
>>> (EN)
>>> (IT)
>>> A quick web search shows that in the end he managed to become a graphic
>> designer indeed!
>>> The mascot is at the end of
>>> but it didn't have that much recognition in the end.
>>> Indeed, as Ian pointed out, the main value of that competition was in
>> getting media exposure;
>> KG - Wouldn't the value in the contest be the new branding elements? I'm
>> not sure that this is the best way to hold a marketing event.
> Maybe not the best, but will it help? Question is not perfection but is it
> better to do it than not to do it. Why not add value with a
> multi-dimensional approach rather than fix to only one thing? Especially if
> the additional effort is minimal.
> From a UX design perspective, this approach presents risk. The branding is
>> bound to the UI, and other supporting visual elements.
> All approaches present risk. There is no obligation on the PMC to adopt any
> branding that it does not see as appropriate for whatever reason so the
> risk of getting a brand that causes UI problems is no higher than if it is
> done entirely in house.
>> We are just starting to explore the AOO branding and UX enhancements for
>> AOO 4.0. I'd prefer we explore this in house first. We don't have our full
>> inventory of requirements yet.
> Why not do both? Crowd sourcing ideas is no real disadvantage if there is
> no requirement to adopt any of the specific proposals. It might be that
> only a logo is used, or a packaging presentation from the competition, or
> all of it or none of it.
> Even just framing the competition scope and rules helps provide some focus
> for development. Putting it out to art and design colleges and universities
> will raise our profile and tap into resources and expertise we currently
> don't have.

KG02 - ok, I like this. I've been looking for ways to engage design schools from both a UX
and visual design perspective

> And in the end we don't have to adopt any of the entries if we
> don't want to, they could just help stimulate ideas.
KG02 - Ok, this is less risky. I was concerned that we would be bound to the winning entry.

>> I prefer that we defer this proposal.

KG02 - ok, changing my position from -1 to neutral. I'm warming up :)

>> Regards,
>> Kevin
>>> while in this (OpenOffice 4.0 visual identity) competition we will
>> probably want both media exposure and a professional outcome, so a clear
>> RFP (Request for proposal) as Graham proposes will help and it is an
>> excellent first step.
>>> Regards,
>>> Andrea.
> -- 
> Ian
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