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From Rob Weir <robw...@apache.org>
Subject Re: [WWW] Do we need a new site logo (for graduation) -- call for volunteers
Date Thu, 04 Oct 2012 16:52:35 GMT
On Thu, Oct 4, 2012 at 12:32 PM, Kay Schenk <kay.schenk@gmail.com> wrote:
> On Thu, Oct 4, 2012 at 12:18 AM, Kevin Grignon <kevingrignon.oo@gmail.com>wrote:
>
>> Sounds like a great opportunity to clean up the graphic resources
>>
>> Do we have an inventory of all locations where the logo occurs throughout
>> the product touch points: web, applications, docs etc?
>>
>
> Not that I personally am aware of, but I have never been involved in the
> "art" aspects. I'm sure others in this conversation can help though.
>
> And, given comments here from a few others, and the time frame we're
> looking at for graduation -- maybe even as soon as a month -- I think we
> should focus on maybe just a  few changes at the moment: perhaps replacing
> the right corner Apache incubator logo with a normal Apache logo; changes
> in top navigation tabs;  maybe a few header changes; and formatting changes.
>
> This being said, I think a more widespread re-branding effort is certainly
> warranted say for a 4.0 release.  So, it is probably not too early to start
> thinking about this.
>


+1.  AOO 4.0 is the bigger opportunity to update the branding.
Whatever we do after graduation would be website-only, not in the
product for months longer.  So we probably want to be more modest in
what changes we make at that time.  If we wait we can coordinate
website and product.

-Rob

>
>
>>
>> On Oct 4, s.2012, at 11:17 AM, Alexandro Colorado <jza@oooes.org> wrote:
>>
>> > On Wed, Oct 3, 2012 at 9:46 PM, Kevin Grignon <kevingrignon.oo@gmail.com
>> >wrote:
>> >
>> >> I agree, an updated visual identity would be a great way to refresh our
>> >> application visuals and appear more contemporary. Website branding
>> should
>> >> align with this broader brand direction.
>> >>
>> >> Updating the logo should be part if a broader branding initiative which
>> >> includes creative new artwork for app icons, file icons as well as
>> graphics
>> >> for install, start screens, wizards, about box and others.
>> >>
>> >> I have been sketching and created some mockups for a number of these
>> >> elements. I'll upload when back from vacation.
>> >>
>> >> I'll volunteer to lead this activity.
>> >>
>> >
>> >
>> > I actually don't agree with having a new logo, simply because even the
>> > current  one hasnt been completely integrated with the product and is
>> > creating  huge lag between this logo proposals, the trademark and the
>> > actual look and feel of the application.
>> >
>> > I applaud the efforts on maybe having a new design on the website, but a
>> > new logo? Just the wiki had a change from the old Oracle logo to the new
>> > one (orb logo) last week.
>> >
>> > Today I point out a lot of discrepancies between the logo on the Visual
>> > design site (an old one from OOo 3.2 days) and the current status of 3.4
>> > and it hasn't been implemented. [1]
>> >
>> > Even at the moment, there are different orbs floating around such as the
>> > orb on the start center of OOo 3.4 is different from the 8-bit solid orb.
>> > [2]
>> >
>> > [1]
>> >
>> http://mail-archives.apache.org/mod_mbox/incubator-ooo-dev/201210.mbox/%3cCAMK9kTiqEUcghLksDaBP2sgCSkhP7VuVpxF2asE9k-r6XdXX=g@mail.gmail.com%3e
>> > [2] http://imagebin.org/230827
>> >
>> >
>> >
>> >>
>> >> Regards,
>> >> Kevin
>> >>
>> >>
>> >> On Oct 4, 2012, at 7:11 AM, Kay Schenk <kay.schenk@gmail.com> wrote:
>> >>
>> >>>
>> >>>
>> >>> On 10/03/2012 04:00 PM, Dennis E. Hamilton wrote:
>> >>>> I notice that Apache Forrest does use the Apache feather: there
are
>> >>>> three of them stood on their quills as if they are a small stand
of
>> >>>> trees.
>> >>>
>> >>> Dennis--your powers of observation are incredible! I did NOT see this!
>> >>>
>> >>>>
>> >>>> It seems to me that the incorporation of the feather can be a little
>> >>>> strained.  The cases where it is in shadow, on the other hand, are
>> >>>> easy to overlook.
>> >>>>
>> >>>> The orb with stylized gulls is very convenient at a lot of sizes
and
>> >>>> formats, including as a download button, an icon on directory entries
>> >>>> on downloaded exe and oxt files, etc.  If the feather is to be a
>> >>>> feature of that, it will be tricky.
>> >>>>
>> >>>> It would be useful to see some examples, as Kay suggests.
>> >>>>
>> >>>> - Dennis
>> >>>>
>> >>>> PS: I also wonder whether generic icons should be part of the source
>> >>>> release and distinct icons be used in the Apache-provided "authentic"
>> >>>> builds.  In that case, it would be great if the generic icons did
not
>> >>>> have the feather in any way. That's a half-baked notion, and it
>> >>>> simply might not be acceptable.  It is something I wonder about
--
>> >>>> differentiating builds produced by the project from ones produced
in
>> >>>> some other manner and the source only having the generic icons.
>> >>>>
>> >>>> -----Original Message----- From: Kay Schenk
>> >>>> [mailto:kay.schenk@gmail.com] Sent: Wednesday, October 03, 2012
>> >>>> 15:30 To: OOo Apache Subject: [WWW] Do we need a new site logo (for
>> >>>> graduation) -- call for volunteers
>> >>>>
>> >>>> We all love the orb with gulls, but maybe it's time for a slight
>> >>>> update to our logo? Or the header line on our websites (project
and
>> >>>> user portal).
>> >>>>
>> >>>> I took a look around at some of the Apache projects and the use
of
>> >>>> project logos and web site headers seems to fall into a few
>> >>>> different categories.
>> >>>>
>> >>>> Sites using Apache feather but not in product logo --
>> >>>>
>> >>>> http://camel.apache.org/ http://forrest.apache.org/
>> >>>> http://cocoon.apache.org/
>> >>>>
>> >>>> Sites incorporating feather logo into an existing logo --
>> >>>>
>> >>>> http://mina.apache.org/ http://jakarta.apache.org/oro/
>> >>>> http://axis.apache.org/axis2/java/core/ http://activemq.apache.org/
>> >>>> http://ofbiz.apache.org/ (???)
>> >>>>
>> >>>> Sites not making overt use of any Apache logo (feather) --
>> >>>> http://click.apache.org/
>> >>>>
>> >>>> So, any preferences? Ideas?
>> >>>>
>> >>>> There already exists a AOOLogo proposal page,
>> >>>> https://cwiki.apache.org/confluence/display/OOOUSERS/AOOLogo+proposal
>> >>>>
>> >>>> so we could just add items to this, or change some that are here,
or
>> >>>> add a child page, etc.
>> >>>>
>> >>>>
>> >>>
>> >>> --
>> >>>
>> ------------------------------------------------------------------------
>> >>> MzK
>> >>>
>> >>> "Just 'cause you got the monkey off your back
>> >>> doesn't mean the circus has left town."
>> >>>                   -- George Carlin
>> >>
>> >
>> >
>> >
>> > --
>> > Alexandro Colorado
>> > PPMC Apache OpenOffice
>> > http://es.openoffice.org
>>
>
>
>
> --
> ----------------------------------------------------------------------------------------
> MzK
>
> "Anyone who considers protocol unimportant has never
>  dealt  with a cat."
>                                                 -- Robert Heinlein

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