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From Ian Lynch <ianrly...@gmail.com>
Subject Re: [PROPOSAL] Initiate a Contest for Branding of 4.0
Date Fri, 26 Oct 2012 16:34:18 GMT
On 26 October 2012 16:04, Rob Weir <robweir@apache.org> wrote:

> On Fri, Oct 26, 2012 at 4:36 AM, Graham Lauder <g.a.lauder@gmail.com>
> wrote:
> > The launch of 4.0 is a unique opportunity in the life of AOO both now and
> > far into the future.
> >
> > The branding needs to position us in the market place, be distinctive and
> > unique and makes a statement about the product.
> >
> > The creation of this requires a skillset that we do not have an over
> > abundance of in the project.
> >
> > The proposal therefore is to initiate a contest to create this new
> > branding, this would have multiple benefits in terms of community
> outreach,
> > marketing and raising brand awareness.
> >
> > The contest would be source of the eventual branding of AOO 4.0
> >
>
> +1
>
> The devil is in the details, but I think a contest can be a great way
> of getting many ideas, but also promoting AOO 4.0.  It makes it "an
> event".
>
> I think Dave mentioned that another Apache project had a logo contest
> and received a large number of entries.
>

I arranged one for the OOo schools mascot with Daniel Carrera. It was quite
easy to do and got a lot of publicity.

>
> > The process would be:
> >
> > Formulate a RFP with contest details and guidelines (these would include
> > the product name and a reasonable outline of our target markets),
> > timeframe, methodologies of presentation and breadth of branding
> elements.
> >
> > Perhaps sound out some sponsors for a prize
> >
> > Filter responses for eligibility according to the initial criteria
> >
> > Filter responses for global appropriateness
> >
> > Filter responses for target market relevance
> >
>
> It will be important that this filtering is done in a way that
> everyone sees as fair.  Who judges "global appropriateness", for
> example?
>
> One way might be to appoint a judging panel.
>


The way we did it was to put up all the entries on a web page and got all
the participants to vote on-line - peer review essentially. The winner was
clear-cut. A 16 year old Italian boy who aspired to be a graphic designer.



>
> > Communicate with the creators of this first shortlist to get them to sell
> > their idea
> >
> > Shortlist to a dozen or less based on function (ie usability across
> > multiple media)
> >
>
> For maximum impact we could have blog post and social media campaign
> to promote the short list of logos and drive traffic to the survey.
>
> > Create a survey to gauge general public impressions/feelings with regard
> to
> > certain branding criteria: Uniqueness, Impact, Impression and
> > Representation.
> >
> > Reduce and Repeat.
> >
> > If no clear "winner" emerges then PMC becomes the tiebreaker
> >
> > Lazy consensus 5 days seeing as how the weekend is nearly upon us
> >
> > Cheers
> > GL
>



-- 
Ian

Ofqual Accredited IT Qualifications (The Schools ITQ)

www.theINGOTs.org +44 (0)1827 305940

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