incubator-ooo-dev mailing list archives

Site index · List index
Message view « Date » · « Thread »
Top « Date » · « Thread »
From Kevin Grignon <kevingrignon...@gmail.com>
Subject Re: Need new logo for openoffice.apache.org
Date Wed, 24 Oct 2012 12:44:53 GMT
KG05 - see comments inline

On Oct 24, 2012, at 6:05 PM, Alexandro Colorado <jza@oooes.org> wrote:

> On 10/24/12, Kevin Grignon <kevingrignon.oo@gmail.com> wrote:
>> KG03 - see comments inline
>> 
>> On Oct 24, 2012, at 4:50 PM, Alexandro Colorado <jza@oooes.org> wrote:
>> 
>>> On 10/23/12, Andrea Pescetti <pescetti@apache.org> wrote:
>>>> Alexandro Colorado wrote:
>>>>> On 10/22/12, Kay Schenk wrote:
>>>>>> hmmm...well, OK. I think I remember something like this now. Should
we
>>>>>> use Alexandro's new one at:
>>>>>> https://cwiki.apache.org/confluence/download/attachments/27834483/ApacheOpenOfficeTM.svg
>>>>> AFAIK there was no resolution on the fonts, the discussion ended on
>>>>> asking Michael Acevedo, but he never replied.
>>>> 
>>>> Exactly. And this means we cannot use Alexandro's SVG since it is not a
>>>> 100% reproduction of the bitmap by Michael Acevedo (the orb is perfectly
>>> 
>>> Who made Michael Acevedo the offical artist of AOO? If we are going to
>>> have a 'new' logo that automatically disqualify using MA logo as a
>>> whole. So far Nobody wants a proprietary fonts. So this logo is out.
>>> Now the issue is if there is any problem using an OpenType License
>>> font.
>>> 
>>>> done in SVG and it is the only SVG version of the orb we have available,
>>>> since we never received one from Oracle; but the text has a slightly
>>>> different formatting).
>>>> 
>>>> We have two separate issues here:
>>>> 
>>>> 1) Collecting and consolidating all versions of the logo we are using;
>>>> here a 95% accuracy is not acceptable. These versions should be placed
>>>> under http://www.openoffice.org/images/AOO_logos/ or anyway under SVN.
>>> 
>>> Most logos are variation of the first one. We can generate a whole new
>>> set for 4.0, or we can even go back to the pre-Oracle OpenOffice brand
>>> refresh and get the OpenOffice with the gulls.
>>> 
>>> The Orb was never part of the logo, it was label a 'symbol' to be used
>>> in a different context of the logo, just like the wireframe gulls was
>>> for 2.4.
>>> 
>>>> 
>>>> 2) Collecting proposals that can be useful as inspiration for a new
>>>> visual identity; here it is of course acceptable to have variants of the
>>>> "official" logos, but these should remain proposals and be placed in the
>>>> wiki or such, possibly in pages that do not confuse a reader who types
>>>> "OpenOffice logo" in a search engine.
>>> 
>>> We need a framework to make decisions "lazy conscensus, voting
>>> schemes, etc". But it seems there is a generalized knowledge that this
>>> is not only the logo but Application Icons, Mime Icons, and Module
>>> icons.
>>> 
>>> Keeping a fresh logo with a very dated iconset is just not a good
>>> practice, specially for a 4.0 release.
>>> 
>>>> 
>>>> Regards,
>>>>  Andrea.
>>>> 
>>> 
>>> Should this be taken to marketing list? Is really a non-coding topic
>>> and traditionally was handled by the "art Project" which was a
>>> subproject of marketing.
>>> 
>>> Most of the visual identity and design need to be upstreamed to
>>> marketing to develop marketing kits.
>>> 
>> 
>> KG03 - our branding is tightly bound to visual elements (gui) in tools.
>> Let's keep this activity with UX in design and dev discussions.
> 
> Not really, actually if you look at UX between 2.4 and 3.0 the tool
> visual element never changed, except for icons, but wee are not
> discussing about creating a new set of icons, or are we?
> 
> 
KG05 - I'm interested in exploring a broader rebrand, including app icons. Again, I have some
design concepts to share. The styling would extend into other elements under consideration,
such as start page updates. I'll post to ux wiki. 




>> 
>> 
>>> --
>>> Alexandro Colorado
>>> PPMC Apache OpenOffice
>>> http://es.openoffice.org
>> 
> 
> 
> -- 
> Alexandro Colorado
> PPMC Apache OpenOffice
> http://es.openoffice.org

Mime
View raw message