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From Kevin Grignon <>
Subject Re: [PROPOSAL] Initiate a Contest for Branding of 4.0
Date Mon, 29 Oct 2012 10:19:27 GMT
KG01 - see comments inline. 

On Oct 27, 2012, at 7:16 PM, Andrea Pescetti <> wrote:

> On 26/10/2012 Ian Lynch wrote:
>> I arranged one for the OOo schools mascot ... The winner was
>> clear-cut. A 16 year old Italian boy who aspired to be a graphic designer.
> Here he is (by chance, he's called Andrea too):
> (EN)
> (IT)
> A quick web search shows that in the end he managed to become a graphic designer indeed!
> The mascot is at the end of
> but it didn't have that much recognition in the end.
> Indeed, as Ian pointed out, the main value of that competition was in getting media exposure;

KG - Wouldn't the value in the contest be the new branding elements? I'm not sure that this
is the best way to hold a marketing event. 

From a UX design perspective, this approach presents risk. The branding is bound to the UI,
and other supporting visual elements. 

We are just starting to explore the AOO branding and UX enhancements for AOO 4.0. I'd prefer
we explore this in house first. We don't have our full inventory of requirements yet. 

I prefer that we defer this proposal. 


> while in this (OpenOffice 4.0 visual identity) competition we will probably want both
media exposure and a professional outcome, so a clear RFP (Request for proposal) as Graham
proposes will help and it is an excellent first step.
> Regards,
>  Andrea.

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