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From Kevin Grignon <>
Subject Re: Need new logo for
Date Wed, 24 Oct 2012 09:14:58 GMT
KG03 - see comments inline

On Oct 24, 2012, at 4:50 PM, Alexandro Colorado <> wrote:

> On 10/23/12, Andrea Pescetti <> wrote:
>> Alexandro Colorado wrote:
>>> On 10/22/12, Kay Schenk wrote:
>>>> hmmm...well, OK. I think I remember something like this now. Should we
>>>> use Alexandro's new one at:
>>> AFAIK there was no resolution on the fonts, the discussion ended on
>>> asking Michael Acevedo, but he never replied.
>> Exactly. And this means we cannot use Alexandro's SVG since it is not a
>> 100% reproduction of the bitmap by Michael Acevedo (the orb is perfectly
> Who made Michael Acevedo the offical artist of AOO? If we are going to
> have a 'new' logo that automatically disqualify using MA logo as a
> whole. So far Nobody wants a proprietary fonts. So this logo is out.
> Now the issue is if there is any problem using an OpenType License
> font.
>> done in SVG and it is the only SVG version of the orb we have available,
>> since we never received one from Oracle; but the text has a slightly
>> different formatting).
>> We have two separate issues here:
>> 1) Collecting and consolidating all versions of the logo we are using;
>> here a 95% accuracy is not acceptable. These versions should be placed
>> under or anyway under SVN.
> Most logos are variation of the first one. We can generate a whole new
> set for 4.0, or we can even go back to the pre-Oracle OpenOffice brand
> refresh and get the OpenOffice with the gulls.
> The Orb was never part of the logo, it was label a 'symbol' to be used
> in a different context of the logo, just like the wireframe gulls was
> for 2.4.
>> 2) Collecting proposals that can be useful as inspiration for a new
>> visual identity; here it is of course acceptable to have variants of the
>> "official" logos, but these should remain proposals and be placed in the
>> wiki or such, possibly in pages that do not confuse a reader who types
>> "OpenOffice logo" in a search engine.
> We need a framework to make decisions "lazy conscensus, voting
> schemes, etc". But it seems there is a generalized knowledge that this
> is not only the logo but Application Icons, Mime Icons, and Module
> icons.
> Keeping a fresh logo with a very dated iconset is just not a good
> practice, specially for a 4.0 release.
>> Regards,
>>   Andrea.
> Should this be taken to marketing list? Is really a non-coding topic
> and traditionally was handled by the "art Project" which was a
> subproject of marketing.
> Most of the visual identity and design need to be upstreamed to
> marketing to develop marketing kits.

KG03 - our branding is tightly bound to visual elements (gui) in tools. Let's keep this activity
with UX in design and dev discussions. 

> -- 
> Alexandro Colorado
> PPMC Apache OpenOffice

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