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From Raphael Bircher <>
Subject Re: Marketing events
Date Tue, 09 Oct 2012 20:05:00 GMT
Am 09.10.12 21:07, schrieb Rob Weir:
> On Tue, Oct 9, 2012 at 2:39 PM, Ian Lynch <> wrote:
>> On 9 October 2012 18:00, Alexandro Colorado <> wrote:
>>> On 10/9/12, Ian Lynch <> wrote:
>>>> OOo had a substantial community marketing project with community members
>>>> attending key events. How do we improve on that now with AOO?
>>> I remember one of the last activities before OOo was forked and most
>>>  operations came to a halt, was building a collection of 'approved
>>>  events'.  we rate them as how strategically important for the
>>>  marketing plan was, and how much support it would get from the
>>> previous marketing budget.
>>>  FOSDEM was one of them, as well as OSWC and Latinoware to mention a few.
>>>  We also thought about having dedicated speakers since they were
>>>  repeatably asked to give talks in their regions and were considered as
>>>  the " guy" in the FLOSS community.
>>>  I am not sure how this activity goes for or against things done on
>>> Apache Way. But It was one of the ideas of the new Marketing Plan
>>> (which also was
>>>  halted).
>>> I think there were some policies on the way the money would be spent
>>> such as, we could fund up to 50%, and only for traveling and hosting
>>> (no food or drinks). Other rules were still being put in place.
>> Before getting into too much detail, what about Louis' suggestion of a
>> marketing entity that could raise money outside the scope of ASF? Of course
>> there is nothing to stop anyone setting up such an entity, the question is
>> the relationship with AOO as part of ASF. The view I have held for a long
>> time is that some sort of liquid assets even if a relatively small amount
>> would have a disproportionate effect when it comes to marketing and
>> dissemination. I'm just not clear how that fits with the Apache Way if at
>> all.
> Some quick ideas:
> What exactly do we need to raise money for?  Let's be sure it is not
> already available with Apache.  If it is event-oriented, it is good
> idea to check on the ConCom lists.
> Have we availed ourselves of all the free marketing opportunities we
> have?  Why are we leaping to outside fundraising before writing blog
> posts?  Webinars?  Why set up an outside marketing organization when
> we have a magazine interview request that we have not yet responded
> to?  If we're not making optimal use of free, I wonder if we would
> make good use of not-free?
I think we have to use both. The old OOo Marketing costs more in a year
then the ASF will give use in 10 years. Over the donation Buttons on our
webpage the NGO's like OOoES, FroDeV (formar OOoDeV) and Team OpenOffice
rised souveral 10'000 dollars per year. But it works also without this
button. The Swiss NGO SAFFOS (Formar Switzerland) get get
of money only with Company Memberships. The moast are Consultants and
Education Companys.

Blogs, Social Media etc are good instruments to do global Marketing. But
if you want to come in contact with OOo Users, events are realy good.
And there is maybe a big differance between IBM and a small Consultant
group. IBM don't care much about small Companys. But for small
consultants this is the daily bread. So they want to attemt local events.
> If there is something specific we need, maybe we can get it donated to the ASF?
> It would be a very rare open source even that did not have at least
> one Apache member present.
Maybe in US. In Europe, Apache is nearly nowhere present. Not even at
FLOSS Events. To compare: At good times, OOo was present at more then 15
events per year only in german speaching regions. Same of them with big
impact like CeBIT. How many Events attent other Apache Projects here?
>   Maybe there is an opportunity to share
> space at a table and reduce costs?  Maybe we can help another project
> be represented at a conference where it is easy and cheap for one of
> our volunteers to attend, in return for them helping represent AOO at
> a conference we are not able to make?
Facing the fact Rob. The ASF Marketing has not enough financiel power to
serve OOo Marketing. Also the ASF is not realy interested in end user
Marketing. I like the ASF for development, but for Marketing we are at
the wrong place here.
> For 3rd party fundraising, we would need to tread very carefully here,
> in terms of trademark use, avoiding appearance of affiliation or
> endorsement, etc.  We can't have an outside group raising and spending
> money on behalf of an ASF project, claiming to speak for the ASF
> project at conferences, using a name that suggests affiliation with
> the ASF project, especially an exclusive relation, etc.  So I have
> serious doubts that an outside organization, with these constraints,
> would have much luck raising funds.
You have not to ask for donnations. I don't even think the organisation
outside Apache should be a association. It could be samething
semi-commercial like a corperative. I also don't like to reduce this
structure to a Marketing structur. This structure could also collect
money for feature implementation. This would be great, because small
companys has at the moment no chance to make the product better. They
are dammed to be visitors.

I see no problem with Apache in this point. We have not to grant this
organization exclousive rights. The only important thing is that we draw
a clear line between Apache and this/those organization/s.

Greetings Raphael
> -Rob
>>> --
>>>> Ian
>>>> Ofqual Accredited IT Qualifications (The Schools ITQ)
>>>> +44 (0)1827 305940
>>>> The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth,
>>>> Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and
>>>> Wales.
>>> --
>>> Alexandro Colorado
>>> PPMC Apache OpenOffice
>> --
>> Ian
>> Ofqual Accredited IT Qualifications (The Schools ITQ)
>> +44 (0)1827 305940
>> The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth,
>> Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and
>> Wales.

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