incubator-ooo-dev mailing list archives

Site index · List index
Message view « Date » · « Thread »
Top « Date » · « Thread »
From Kevin Grignon <kevingrignon...@gmail.com>
Subject Re: [PROPOSAL] Initiate a Contest for Branding of 4.0
Date Tue, 30 Oct 2012 12:13:39 GMT
KG02 & 03 - see comments inline

On Oct 30, 2012, at 8:08 PM, Kevin Grignon <kevingrignon.oo@gmail.com> wrote:

> 
> 
> On Oct 29, 2012, at 6:37 PM, Ian Lynch <ianrlynch@gmail.com> wrote:
> 
>> On 29 October 2012 10:19, Kevin Grignon <kevingrignon.oo@gmail.com> wrote:
>> 
>>> KG01 - see comments inline.
>>> 
>>> On Oct 27, 2012, at 7:16 PM, Andrea Pescetti <pescetti@apache.org> wrote:
>>> 
>>>> On 26/10/2012 Ian Lynch wrote:
>>>>> I arranged one for the OOo schools mascot ... The winner was
>>>>> clear-cut. A 16 year old Italian boy who aspired to be a graphic
>>> designer.
>>>> 
>>>> Here he is (by chance, he's called Andrea too):
>>>> http://www.openoffice.org/editorial/interview_andrea_maggioni.html (EN)
>>>> http://www.openoffice.org/it/stampa/comunicati/avv12.html (IT)
>>>> A quick web search shows that in the end he managed to become a graphic
>>> designer indeed!
>>>> 
>>>> The mascot is at the end of
>>>> http://www.openoffice.org/marketing/education/schools/
>>>> but it didn't have that much recognition in the end.
>>>> 
>>>> Indeed, as Ian pointed out, the main value of that competition was in
>>> getting media exposure;
>>> 
>>> KG - Wouldn't the value in the contest be the new branding elements? I'm
>>> not sure that this is the best way to hold a marketing event.
>>> 
>> 
>> Maybe not the best, but will it help? Question is not perfection but is it
>> better to do it than not to do it. Why not add value with a
>> multi-dimensional approach rather than fix to only one thing? Especially if
>> the additional effort is minimal.
>> 
>> From a UX design perspective, this approach presents risk. The branding is
>>> bound to the UI, and other supporting visual elements.
>>> 
>> 
>> All approaches present risk. There is no obligation on the PMC to adopt any
>> branding that it does not see as appropriate for whatever reason so the
>> risk of getting a brand that causes UI problems is no higher than if it is
>> done entirely in house.
>> 
>>> 
>>> We are just starting to explore the AOO branding and UX enhancements for
>>> AOO 4.0. I'd prefer we explore this in house first. We don't have our full
>>> inventory of requirements yet.
>>> 
>> 
>> Why not do both? Crowd sourcing ideas is no real disadvantage if there is
>> no requirement to adopt any of the specific proposals. It might be that
>> only a logo is used, or a packaging presentation from the competition, or
>> all of it or none of it.
>> Even just framing the competition scope and rules helps provide some focus
>> for development. Putting it out to art and design colleges and universities
>> will raise our profile and tap into resources and expertise we currently
>> don't have.
> 
> KG02 - ok, I like this. I've been looking for ways to engage design schools from both
a UX and a visual design perspective. 
> 
>> And in the end we don't have to adopt any of the entries if we
>> don't want to, they could just help stimulate ideas.
>> 
> KG02 - Ok, this is less risky. I was concerned that we would be bound to the winning
entry. 
> 
>>> 
>>> I prefer that we defer this proposal.
> 
> KG02 - ok, changing my position from -1 to neutral. I'm warming up :)
> 
>>> 
>>> Regards,
>>> Kevin
>>> 
>>> 
>>>> while in this (OpenOffice 4.0 visual identity) competition we will
>>> probably want both media exposure and a professional outcome, so a clear
>>> RFP (Request for proposal) as Graham proposes will help and it is an
>>> excellent first step.

KG03 - Agreed. 

>>>> 
>>>> Regards,
>>>> Andrea.
>>> 
>> 
>> 
>> 
>> -- 
>> Ian
>> 
>> Ofqual Accredited IT Qualifications (The Schools ITQ)
>> 
>> www.theINGOTs.org +44 (0)1827 305940
>> 
>> The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth,
>> Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and
>> Wales.

Mime
View raw message