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From Issac Goldstand <>
Subject Re: Open-office downloading site - FLV player advertisement
Date Tue, 28 Aug 2012 08:19:42 GMT
On 8/27/2012 9:32 PM, Fernando Cassia wrote:
> On Mon, Aug 27, 2012 at 12:25 PM, Issac Goldstand <>wrote:
>> Maybe I'm missing something, but how is trying to police 3rd party
>> (Google) ads on a 3rd party (SF) distribution link a real concern of
>> this PPMC?
>> Adverts (and the downloads to go along with this) have been popular on
>> massive download portals for years, and will be for years to come.
> You have to admit, however, that including large green "download" buttons
> in the middle of an advert banner, and knowing that such ad is displayed
> while the end user is waiting for the download to begin, is
> misleading to say the least...
> I think a simple policy of asking advertisers not to include such
> imagery on its banners would suffice to eliminate all criticism and user
> confusion....
> FC
You're missing the point.  1) It's not an policy; it's a Google 
policy, since they are serving ads to  2) and Google are 
earning too much income from these banners to remove them - especially 
because 3) the confusion is exactly the point; it's got extremely high 
click rate and it's what makes that commercial ecosystem tick.  Besides, 
4) Google policy won't allow a direct download link from a click - in 
all of these scenarios there's another landing page with a download 
button (AFAIK, auto-download is not allowed), and that download page 
can't look like

So yes, users will be confused, download the wrong thing - heck a clever 
advertiser would bundle some of this software with a real openoffice 
install, too (appropriately branded or re-branded to avoid TM 
infringement) - but this isn't, and shouldn't, be the concern of the PPMC.


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