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From Kevin Grignon <kevingrignon...@gmail.com>
Subject Re: Apache OpenOffice Next-Gen logo - Concepts
Date Tue, 05 Jun 2012 05:44:24 GMT
Future logo concepts sketches and high fidelity mockups have been added
logo exploration page. Comments and feedback welcome.

See:
https://cwiki.apache.org/confluence/display/OOOUSERS/AOO+4.x+-+Logo+Explorations
.

Regards,
Kevin


On Fri, May 18, 2012 at 4:42 PM, Kevin Grignon <kevingrignon.oo@gmail.com>wrote:

> Hello All,
>
> I have create an AOO 4.0 Logo Exploration page at
> https://cwiki.apache.org/confluence/display/OOOUSERS/AOO+4.x+-+Logo+Explorations
> .
>
> Please capture you thoughts related to brand attributes and visual
> elements that represent the brand attributes.
>
> Also, feel free to include any rough concept sketches. No wrong answers
> here, let brainstorm for a while.
>
> Regards,
> Kevin
>
>
> On Thu, May 10, 2012 at 3:56 PM, Andre Fischer <af@a-w-f.de> wrote:
>
>> On 09.05.2012 23:37, Dave Fisher wrote:
>>
>>>
>>> On May 9, 2012, at 12:24 AM, Andre Fischer wrote:
>>>
>>>  On 09.05.2012 08:33, Kevin Grignon wrote:
>>>>
>>>>> Michael,
>>>>>
>>>>> Thanks for sharing the logo mockups. Also, I appreciate you
>>>>> acknowledging
>>>>> my earlier contributions - most gracious.
>>>>>
>>>>> With AOO 3.4 just hitting the streets, now is the time to think about
>>>>> performing some design research and explorations in support of
>>>>> branding for
>>>>> AOO 4.0.
>>>>>
>>>>> Perhaps you could create an AOO 4.0 logo concepts page on the wiki to
>>>>> capture these great ideas. I also have a number of concepts that I
>>>>> would
>>>>> like to share with you and others for input.
>>>>>
>>>>
>>>> Maybe we can do a logo contest similar to the one Apache Flex did?
>>>>
>>>>    http://incubator.apache.org/**flex/logo-contest.html<http://incubator.apache.org/flex/logo-contest.html>
>>>>
>>>
>>> I'm a mentor on Apache Flex. That contest was very fun, generated more
>>> email on flex-dev than you would believe. There were over 50 different logo
>>> submissions submitted from everyone including professional design firms and
>>> hobbyists. I am very impressed with the design talent in the Flex community.
>>>
>>> If we would like to do this then I would gladly go to the flex lists
>>> with the contest form. If we do such a contest then we should ask for at
>>> least these designs.
>>>
>>
>> That sounds like a great idea.  I looked a while ago through most of the
>> contest entries and was impressed by a lot of them.  But then again, I am
>> not a lawyer^H^H^H^H^H^H designer.
>>
>> -Andre
>>
>>
>>
>>> (1) Logo - including dark and light treatments.
>>> (2) Web Banner treatment - with room for differing NL text.
>>> (3) Presentation template.
>>> (4) Application splash screen.
>>> (5) Icon.
>>>
>>> Maybe not all at once, but we should make it clear that the intention
>>> would be that the winner would provide the designs and enough guidance for
>>> us to proceed.
>>>
>>> Regards,
>>> Dave
>>>
>>>
>>>
>>>> -Andre
>>>>
>>>>
>>>>> In addition, I suggest we capture some background material on the
>>>>> intent of
>>>>> the visual identity. With new AOO contributors and an ever evolving
>>>>> product
>>>>> landscape we may want to revisit the message, positioning and emotions
>>>>> that
>>>>> the identity is looking to realize. This effort should be in concert
>>>>> with
>>>>> any and all AOO business and marketing efforts.
>>>>>
>>>>> Some thoughts...
>>>>>
>>>>> Regards,
>>>>> Kevin
>>>>>
>>>>>
>>>>>
>>>>> On Wed, May 9, 2012 at 1:24 PM, Wolf Halton<wolf.halton@gmail.com>
>>>>> wrote:
>>>>>
>>>>>  Interesting! Seems reminiscent of the Mac square smiley-face logo.
>>>>>> It looks like you could make a go at a square logo there, which would
>>>>>> be a
>>>>>> useful addition.
>>>>>> I suggest we go slow with changing main logos, because they are not
>>>>>> for
>>>>>> showing our creativity but to show continuity to a public with short
>>>>>> attention spans.
>>>>>> Cheers,
>>>>>> Wolf
>>>>>>
>>>>>> http://evergreen-community-01.**lyrasistechnology.org<http://evergreen-community-01.lyrasistechnology.org>
>>>>>> http://sourcefreedom.com
>>>>>> Apache developer:
>>>>>> wolfhalton@apache.org
>>>>>> On May 8, 2012 10:53 PM, "Michael Acevedo"<vea1083@gmail.com>
>>>>>> wrote:
>>>>>>
>>>>>>  Hi,
>>>>>>>
>>>>>>> I have decided to move forward and give you an early preview
of how I
>>>>>>>
>>>>>> think
>>>>>>
>>>>>>> we should move for the logo of Apache OpenOffice 4 which I think
is
>>>>>>> the
>>>>>>> general consensus of the next major release of our project pending
>>>>>>> Apache
>>>>>>> approval. The logos I am proposing are basically the same but
there
>>>>>>> are a
>>>>>>> few modifications to the current logo. Below is a description:
>>>>>>>
>>>>>>> AOO Next Logo Changes:
>>>>>>>
>>>>>>>   - The AOO Next logo has a smaller spacing between the letters
and
>>>>>>>   changes the word "Apache" to "APACHE" in caps (idea taken from
>>>>>>> Kevin
>>>>>>>   Gringon's proposal in the Wiki).
>>>>>>>   - The color of the "APACHE" word is now gray (idea taken from
Kevin
>>>>>>>   Gringon's Proposal in the Wiki).
>>>>>>>   - Integration of the "AOO" initials (for one of the logo
>>>>>>> proposals).
>>>>>>>   - Retirement of the Orb logo and substituting it with a refined
>>>>>>> concept
>>>>>>>   of the previous OOo logo prior verson 3.2.1. I did this new
icon
>>>>>>> in a
>>>>>>>   conservative manner and I think it will fit best the next release
>>>>>>> of
>>>>>>>
>>>>>> AOO
>>>>>>
>>>>>>> as
>>>>>>>   it will match with the post AOO 3.4 Application (Writer, Impress,
>>>>>>> Calc,
>>>>>>>   etc.) icons. The new logo makes a nod to the post-PC era when
it
>>>>>>> comes
>>>>>>>
>>>>>> to
>>>>>>
>>>>>>>   how an application icon now looks in our devices.
>>>>>>>   - Keep some commonality with the current Orb Centric logo by
>>>>>>> keeping
>>>>>>>
>>>>>> the
>>>>>>
>>>>>>>   name of the suite with the current font that is being used
for our
>>>>>>>
>>>>>> site's
>>>>>>
>>>>>>>   logo.
>>>>>>>
>>>>>>> Without further waiting, I present to you my logo proposal for
AOO 4.
>>>>>>> Please follow this link:
>>>>>>>
>>>>>>>
>>>>>>>  https://skydrive.live.com/**redir.aspx?cid=**
>>>>>> 69f0fbe8e03b2c13&resid=**69F0FBE8E03B2C13!1631&parid=**root<https://skydrive.live.com/redir.aspx?cid=69f0fbe8e03b2c13&resid=69F0FBE8E03B2C13%211631&parid=root>
>>>>>>
>>>>>>>
>>>>>>> Hope you like it and suggestions are welcomed. I would like to
credit
>>>>>>>
>>>>>> Kevin
>>>>>>
>>>>>>> Gringon for the changes in terms of font spacing in the word
>>>>>>> "OpenOffice"
>>>>>>> and the "APACHE" word capitalization suggestions.
>>>>>>>
>>>>>>> --
>>>>>>> Best,
>>>>>>> Michael
>>>>>>>
>>>>>>>
>>>>>>
>>>>>
>>>
>

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