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From Regina Henschel <rb.hensc...@t-online.de>
Subject Re: [PROPOSAL] "Get it here" community download promotion program
Date Thu, 07 Jun 2012 17:21:42 GMT
Hi Rob,

comments inside.

Rob Weir schrieb:
> On Sun, May 13, 2012 at 10:45 AM, Rob Weir<robweir@apache.org>  wrote:
>> We get regular requests from individuals and companies that want to
>> add a link to the AOO download, and to use the logo with it.  These
>> range from websites of individual users, to websites that aggregate
>> download links for many open source projects.
>>
>> Currently, requesting and receiving such permission requires a request
>> to the PMC, approval and then additional approval by the Apache VP
>> Branding.
>>
>> I'd like to propose a streamlined approach where we can give blanket
>> permission, without an additional request, for using a specific logo
>> (the one that Drew designed) for a specific download situation.  If
>> there are no objections from the PMC, and we get a +1 from
>> Trademarks@, I'll write this up on the website.
>>
>
> Here is the new page on the website. (It is not linked to from anywhere yet)
>
> http://incubator.apache.org/openofficeorg/get-it-here.html
>
> I'd like to kick this off with a blog post in the next week or so.  So
> if anyone sees anything urgently wrong, please speak up now.
[..]
>> 4. Any use Apache-owned logos beyond the above is not covered by this
>> program an must be explicitly requested from the ASF.
>

Typo:
program an must --> program and must

> This is an example of how the "Get it here!" logo might be included in an HTML page:
>
> <img width="300" height="100" alt="Download Apache OpenOffice here"
> src="http://incubator.apache.org/openofficeorg/images/get-it-here/en.png"/>
>

The example should show the whole markup for a link, so that a 
copy&paste is possible.

<a href="http://download.openoffice.org/">
<img width="300" height="100" alt="Download Apache OpenOffice here" 
src="http://incubator.apache.org/openofficeorg/images/get-it-here/en.png"/>
</a>


The structure can be improved:

<h2 id="conditions">Conditions:</h2>
<ol>
<li>
<p>The logo may be resized, so long as the aspect ratio is preserved and 
the logo
remains legible, but the logo may not be otherwise altered.</p>
</li>
<li>
<p>The logo <strong>must directly link</strong> to one of:</p>
<ul>
<li>
The Apache OpenOffice <a href="http://www.openoffice.org">home page</a>
</li>
<li>The download page for Apache OpenOffice, either the <a 
href="http://download.openoffice.org">main download page</a> or
the <a href="http://www.openoffice.org/download/other.html">detailed 
download page</a>.</li>
<li>One of the official Native Language pages at openoffice.org, e.g.,
http://de.openoffice.org, http://it.openoffice.org, 
http://fr.openoffice.rg, etc.</li>
</ul>
<li>
<p>The logo <strong>must not</strong> link to a page at any other 
website other than openoffice.org.</p>
</li>
<li>
<p>The logo <strong>must not</strong> link to a specific download file 
or mirror.  This
causes problems with load balancing and fallbacks and may prevent
users from getting the latest version of OpenOffice.<br />
</p>
</li>
</ol>
<p>Any use Apache-owned logos beyond the above is not covered by this
program an must be explicitly requested from per the existing <a 
href="http://incubator.apache.org/openofficeorg/trademarks.html">trademark 
policy</a>
</p>


Kind regards
Regina

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