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From Andre Fischer ...@a-w-f.de>
Subject Re: Apache OpenOffice Next-Gen logo - Concepts
Date Tue, 05 Jun 2012 07:20:43 GMT
On 05.06.2012 07:44, Kevin Grignon wrote:
> Future logo concepts sketches and high fidelity mockups have been added
> logo exploration page. Comments and feedback welcome.
>
> See:
> https://cwiki.apache.org/confluence/display/OOOUSERS/AOO+4.x+-+Logo+Explorations

I like the blue "paper stack" version.  Looks clean and professional and 
does not include any birds.

I don't like the first one at all (military medal?) unless we want to go 
for world domination with AOO 5.0.

-Andre

> .
>
> Regards,
> Kevin
>
>
> On Fri, May 18, 2012 at 4:42 PM, Kevin Grignon<kevingrignon.oo@gmail.com>wrote:
>
>> Hello All,
>>
>> I have create an AOO 4.0 Logo Exploration page at
>> https://cwiki.apache.org/confluence/display/OOOUSERS/AOO+4.x+-+Logo+Explorations
>> .
>>
>> Please capture you thoughts related to brand attributes and visual
>> elements that represent the brand attributes.
>>
>> Also, feel free to include any rough concept sketches. No wrong answers
>> here, let brainstorm for a while.
>>
>> Regards,
>> Kevin
>>
>>
>> On Thu, May 10, 2012 at 3:56 PM, Andre Fischer<af@a-w-f.de>  wrote:
>>
>>> On 09.05.2012 23:37, Dave Fisher wrote:
>>>
>>>>
>>>> On May 9, 2012, at 12:24 AM, Andre Fischer wrote:
>>>>
>>>>   On 09.05.2012 08:33, Kevin Grignon wrote:
>>>>>
>>>>>> Michael,
>>>>>>
>>>>>> Thanks for sharing the logo mockups. Also, I appreciate you
>>>>>> acknowledging
>>>>>> my earlier contributions - most gracious.
>>>>>>
>>>>>> With AOO 3.4 just hitting the streets, now is the time to think about
>>>>>> performing some design research and explorations in support of
>>>>>> branding for
>>>>>> AOO 4.0.
>>>>>>
>>>>>> Perhaps you could create an AOO 4.0 logo concepts page on the wiki
to
>>>>>> capture these great ideas. I also have a number of concepts that
I
>>>>>> would
>>>>>> like to share with you and others for input.
>>>>>>
>>>>>
>>>>> Maybe we can do a logo contest similar to the one Apache Flex did?
>>>>>
>>>>>     http://incubator.apache.org/**flex/logo-contest.html<http://incubator.apache.org/flex/logo-contest.html>
>>>>>
>>>>
>>>> I'm a mentor on Apache Flex. That contest was very fun, generated more
>>>> email on flex-dev than you would believe. There were over 50 different logo
>>>> submissions submitted from everyone including professional design firms and
>>>> hobbyists. I am very impressed with the design talent in the Flex community.
>>>>
>>>> If we would like to do this then I would gladly go to the flex lists
>>>> with the contest form. If we do such a contest then we should ask for at
>>>> least these designs.
>>>>
>>>
>>> That sounds like a great idea.  I looked a while ago through most of the
>>> contest entries and was impressed by a lot of them.  But then again, I am
>>> not a lawyer^H^H^H^H^H^H designer.
>>>
>>> -Andre
>>>
>>>
>>>
>>>> (1) Logo - including dark and light treatments.
>>>> (2) Web Banner treatment - with room for differing NL text.
>>>> (3) Presentation template.
>>>> (4) Application splash screen.
>>>> (5) Icon.
>>>>
>>>> Maybe not all at once, but we should make it clear that the intention
>>>> would be that the winner would provide the designs and enough guidance for
>>>> us to proceed.
>>>>
>>>> Regards,
>>>> Dave
>>>>
>>>>
>>>>
>>>>> -Andre
>>>>>
>>>>>
>>>>>> In addition, I suggest we capture some background material on the
>>>>>> intent of
>>>>>> the visual identity. With new AOO contributors and an ever evolving
>>>>>> product
>>>>>> landscape we may want to revisit the message, positioning and emotions
>>>>>> that
>>>>>> the identity is looking to realize. This effort should be in concert
>>>>>> with
>>>>>> any and all AOO business and marketing efforts.
>>>>>>
>>>>>> Some thoughts...
>>>>>>
>>>>>> Regards,
>>>>>> Kevin
>>>>>>
>>>>>>
>>>>>>
>>>>>> On Wed, May 9, 2012 at 1:24 PM, Wolf Halton<wolf.halton@gmail.com>
>>>>>> wrote:
>>>>>>
>>>>>>   Interesting! Seems reminiscent of the Mac square smiley-face logo.
>>>>>>> It looks like you could make a go at a square logo there, which
would
>>>>>>> be a
>>>>>>> useful addition.
>>>>>>> I suggest we go slow with changing main logos, because they are
not
>>>>>>> for
>>>>>>> showing our creativity but to show continuity to a public with
short
>>>>>>> attention spans.
>>>>>>> Cheers,
>>>>>>> Wolf
>>>>>>>
>>>>>>> http://evergreen-community-01.**lyrasistechnology.org<http://evergreen-community-01.lyrasistechnology.org>
>>>>>>> http://sourcefreedom.com
>>>>>>> Apache developer:
>>>>>>> wolfhalton@apache.org
>>>>>>> On May 8, 2012 10:53 PM, "Michael Acevedo"<vea1083@gmail.com>
>>>>>>> wrote:
>>>>>>>
>>>>>>>   Hi,
>>>>>>>>
>>>>>>>> I have decided to move forward and give you an early preview
of how I
>>>>>>>>
>>>>>>> think
>>>>>>>
>>>>>>>> we should move for the logo of Apache OpenOffice 4 which
I think is
>>>>>>>> the
>>>>>>>> general consensus of the next major release of our project
pending
>>>>>>>> Apache
>>>>>>>> approval. The logos I am proposing are basically the same
but there
>>>>>>>> are a
>>>>>>>> few modifications to the current logo. Below is a description:
>>>>>>>>
>>>>>>>> AOO Next Logo Changes:
>>>>>>>>
>>>>>>>>    - The AOO Next logo has a smaller spacing between the
letters and
>>>>>>>>    changes the word "Apache" to "APACHE" in caps (idea taken
from
>>>>>>>> Kevin
>>>>>>>>    Gringon's proposal in the Wiki).
>>>>>>>>    - The color of the "APACHE" word is now gray (idea taken
from Kevin
>>>>>>>>    Gringon's Proposal in the Wiki).
>>>>>>>>    - Integration of the "AOO" initials (for one of the logo
>>>>>>>> proposals).
>>>>>>>>    - Retirement of the Orb logo and substituting it with
a refined
>>>>>>>> concept
>>>>>>>>    of the previous OOo logo prior verson 3.2.1. I did this
new icon
>>>>>>>> in a
>>>>>>>>    conservative manner and I think it will fit best the next
release
>>>>>>>> of
>>>>>>>>
>>>>>>> AOO
>>>>>>>
>>>>>>>> as
>>>>>>>>    it will match with the post AOO 3.4 Application (Writer,
Impress,
>>>>>>>> Calc,
>>>>>>>>    etc.) icons. The new logo makes a nod to the post-PC era
when it
>>>>>>>> comes
>>>>>>>>
>>>>>>> to
>>>>>>>
>>>>>>>>    how an application icon now looks in our devices.
>>>>>>>>    - Keep some commonality with the current Orb Centric logo
by
>>>>>>>> keeping
>>>>>>>>
>>>>>>> the
>>>>>>>
>>>>>>>>    name of the suite with the current font that is being
used for our
>>>>>>>>
>>>>>>> site's
>>>>>>>
>>>>>>>>    logo.
>>>>>>>>
>>>>>>>> Without further waiting, I present to you my logo proposal
for AOO 4.
>>>>>>>> Please follow this link:
>>>>>>>>
>>>>>>>>
>>>>>>>>   https://skydrive.live.com/**redir.aspx?cid=**
>>>>>>> 69f0fbe8e03b2c13&resid=**69F0FBE8E03B2C13!1631&parid=**root<https://skydrive.live.com/redir.aspx?cid=69f0fbe8e03b2c13&resid=69F0FBE8E03B2C13%211631&parid=root>
>>>>>>>
>>>>>>>>
>>>>>>>> Hope you like it and suggestions are welcomed. I would like
to credit
>>>>>>>>
>>>>>>> Kevin
>>>>>>>
>>>>>>>> Gringon for the changes in terms of font spacing in the word
>>>>>>>> "OpenOffice"
>>>>>>>> and the "APACHE" word capitalization suggestions.
>>>>>>>>
>>>>>>>> --
>>>>>>>> Best,
>>>>>>>> Michael
>>>>>>>>
>>>>>>>>
>>>>>>>
>>>>>>
>>>>
>>
>

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