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Date: Wed, 9 May 2012 17:35:12 +0800
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Subject: Re: [PROPOSAL]: Apache OpenOffice Next-Gen logo...
From: Yue Helen <helenyuehy@gmail.com>
To: ooo-dev@incubator.apache.org
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2012/5/9 Kevin Grignon <kevingrignon.oo@gmail.com>

> All good thoughts.
>
> Again, I think it is best to summarize our current thoughts on what the
> brand is intended to represent, then explore design alternatives to realize
> the brand message.
>
> This is a good but big question to ask...the key message in my mind is,

1) Apache OpenOffice is a continuation of OpenOffice.org - so it should
include some visual element from the previous OpenOffice logo, and need to
include Apache.
2) Several keywords for product mission, "leading",
"open-source"/"open-standard", "ease of use" (the target...)
http://www.openoffice.org/why/
3) Introduce refreshed, modern, sharp visual elements...to represent that
we are on the road to the next momentum.

Helen


> Regards,
> Kevin
>
>
> On Wed, May 9, 2012 at 3:51 PM, Andre Fischer <af@a-w-f.de> wrote:
>
> > On 09.05.2012 09:29, Ariel Constenla-Haile wrote:
> >
> >> Hi *,
> >>
> >> On Wed, May 09, 2012 at 09:24:40AM +0200, Andre Fischer wrote:
> >>
> >>> On 09.05.2012 08:33, Kevin Grignon wrote:
> >>>
> >>>> Michael,
> >>>>
> >>>> Thanks for sharing the logo mockups. Also, I appreciate you
> >>>> acknowledging
> >>>> my earlier contributions - most gracious.
> >>>>
> >>>> With AOO 3.4 just hitting the streets, now is the time to think about
> >>>> performing some design research and explorations in support of
> branding
> >>>> for
> >>>> AOO 4.0.
> >>>>
> >>>> Perhaps you could create an AOO 4.0 logo concepts page on the wiki to
> >>>> capture these great ideas. I also have a number of concepts that I
> would
> >>>> like to share with you and others for input.
> >>>>
> >>>
> >>> Maybe we can do a logo contest similar to the one Apache Flex did?
> >>>
> >>>     http://incubator.apache.org/**flex/logo-contest.html<
> http://incubator.apache.org/flex/logo-contest.html>
> >>>
> >>
> >>
> >> IMHO it is better to have some profession designer volunteering,
> >> I recall the ugly OOo 3 splash screen
> >> http://wiki.services.**openoffice.org/wiki/Art/**
> >> Gallery/OOo3_Splash_Screen<
> http://wiki.services.openoffice.org/wiki/Art/Gallery/OOo3_Splash_Screen>
> >>
> >
> > I see what you mean.  Although some of them are actually quite good.
> > And flex does probably have a more design oriented user base.
> >
> >
> >  Stella's was far better that the one that got selected.
> >>
> >>
> >> Regards
> >>
> >
>

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