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From Rob Weir <robw...@apache.org>
Subject Re: [PROPOSAL] "Get it here" community download promotion program
Date Mon, 14 May 2012 14:57:16 GMT
On Mon, May 14, 2012 at 9:47 AM, Roberto Galoppini <rgaloppini@geek.net> wrote:
> On Mon, May 14, 2012 at 3:27 PM, Rob Weir <robweir@apache.org> wrote:
>
>> On Sun, May 13, 2012 at 2:23 PM, Dave Fisher <dave2wave@comcast.net>
>> wrote:
>> >
>> > On May 13, 2012, at 7:45 AM, Rob Weir wrote:
>> >
>> >> We get regular requests from individuals and companies that want to
>> >> add a link to the AOO download, and to use the logo with it.  These
>> >> range from websites of individual users, to websites that aggregate
>> >> download links for many open source projects.
>> >>
>> >> Currently, requesting and receiving such permission requires a request
>> >> to the PMC, approval and then additional approval by the Apache VP
>> >> Branding.
>> >>
>> >> I'd like to propose a streamlined approach where we can give blanket
>> >> permission, without an additional request, for using a specific logo
>> >> (the one that Drew designed) for a specific download situation.  If
>> >> there are no objections from the PMC, and we get a +1 from
>> >> Trademarks@, I'll write this up on the website.
>> >>
>> >> =Use of the Apache OpenOffice Download Promotion Logo=
>> >>
>> >> Anyone, without additional permission from this project, may use the
>> >> following logo subject to the following conditions:
>> >>
>> >> The logo:
>> https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1&modificationDate=1331970198000
>> >>
>> >> [NB. We should move this to a more memorable location]
>> >>
>> >> Conditions:
>> >>
>> >> 1. The logo may not be modified except to resize it.  If translations
>> >> of the "Get it here!" text are required, send a request to the ooo-dev
>> >> list and we can provide a translated version for you.
>> >
>> > There should be a minimum size.
>> >
>>
>> Did you have a specific size in mind?  Or would we state it more
>> qualitatively, like "The logo may be resized, provided it remains
>> legible, but may not be otherwise altered".
>>
>> >>
>> >> 2. The image must be linked to one of:
>> >>
>>
>> This should probably be wored as "The image must be directly linked to
>> one of..."    I don't think we want to allow use of the logo in cases
>> where it links to a different install program that installs adware and
>> then invokes the real installer.
>>
>
> Agree 100%, unfortunately few downloads websites add adware, tool-bars as
> well as malicious software.
> You might want to explicitely state that the download page can't be
> wrapped, though.
>

To be precise:  if someone "wraps" the download, then they are not
eligible for this "Get it here!" program that would give automatic
permission to use this specific logo.  But if they have a good reason
for wrapping, then they are free to do that in two ways;

1) By not using the AOO logos

or

2) By requesting explicit permission to use the AOO logos.  We would
evaluate these requests on a case-by-case basis, just as we do now for
all requests.


So the point of the logo program is not to define absolute
prohibitions.  The idea is just to carve out an area that we are
comfortable allowing the use of the logo without any further review by
the PMC.  IMHO this should include restrictions that prevent the most
common abuses that we are aware of.  But this is not an absolute
prohibition.  It just means if you want to do something outside of
this particular promotion program you need to take the longer path of
asking explicit permission.


-Rob

> Roberto
>
>
>>
>>
>> >> a) the http://www.openoffice.org webpage
>> >> b) one of the official Native Language pages at openoffice.org, e.g.,
>> >> http://de.openoffice.org
>> >> c) the download page for Apache OpenOffice:
>> >> http://download.openoffice.org or
>> >> http://www.openoffice.org/download/other.html
>> >>
>> >> 3. The logo must not link to a specific download file or mirror.  This
>> >> causes problems with load balancing and fallbacks and may prevent
>> >> users from getting the latest version of OpenOffice.
>> >>
>> >> 4. Any use Apache-owned logos beyond the above is not covered by this
>> >> program an must be explicitly requested from the ASF.
>> >
>> > +1 to the proposal.
>> >
>> > Regards,
>> > Dave
>> >
>> >
>> >
>>
>
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