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From Rob Weir <robw...@apache.org>
Subject Re: [PROPOSAL] "Get it here" community download promotion program
Date Sun, 13 May 2012 16:06:47 GMT
On Sun, May 13, 2012 at 11:27 AM, Nancy K <nancythirteen@yahoo.com> wrote:
> Hi all,
>
> Is there an alt description that can be added to the image link?  Search engines aren't
smart enough to 'read' a picture/image - so the text within the picture makes no difference
to the ranking - that is where the 'alt' description in the image source (src) comes in to
play. This also allows OpenOffice to place the kind of information they want the search engines
to rank all within the link - which adds to SEO trust.
> <img src=" https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1&modificationDate=1331970198000 "
width="300" height="100"alt="Free complete Open Office official download site "/> (The
words you use are BEST after a keyword research - after that Google analytics takes place
for awhile - I just placed a suggestion here).
>

Good point.  alt text is good for accessibility as well.   So we
should include some sample HTML that can be used for embedded this
into a webpage.

-Rob

> When a search engine sees alt descriptions such as 'get itfree' or 'try it free' (the
current MS download trial button alt words) - they are missing out on the benefits of added
SEO.  The search engines that read 'try openoffice now' where openoffice replaces 'it' are
small but important ways to add to seo page ranking. You can write 'get it here' on the website,
just code the <img src="" alt="something that says openoffice">
>
>
>
> I checked some of the back links to openoffice.org by typing the following into the Google
Search box.  Taking the links should send you to the page that includes a link to openoffice.org(using
openoffice.org here - but any page you want to check works).  The page has some options listed
on the left - but the filter doesn't seem as good as the one you get in Google Analytics
>
>
> link:openoffice.org
>
>
>
>
>      Nancy      Web Design
> Free 24 hour pass to lynda.com.
> Video courses on SEO, CMS,
> Design and Software Courses
>
>
>
> ________________________________
>  From: Rob Weir <robweir@apache.org>
> To: ooo-dev@incubator.apache.org
> Cc: trademarks@apache.org
> Sent: Sunday, May 13, 2012 7:45 AM
> Subject: [PROPOSAL] "Get it here" community download promotion program
>
> We get regular requests from individuals and companies that want to
> add a link to the AOO download, and to use the logo with it.  These
> range from websites of individual users, to websites that aggregate
> download links for many open source projects.
>
> Currently, requesting and receiving such permission requires a request
> to the PMC, approval and then additional approval by the Apache VP
> Branding.
>
> I'd like to propose a streamlined approach where we can give blanket
> permission, without an additional request, for using a specific logo
> (the one that Drew designed) for a specific download situation.  If
> there are no objections from the PMC, and we get a +1 from
> Trademarks@, I'll write this up on the website.
>
> =Use of the Apache OpenOffice Download Promotion Logo=
>
> Anyone, without additional permission from this project, may use the
> following logo subject to the following conditions:
>
> The logo:  https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1&modificationDate=1331970198000
>
> [NB. We should move this to a more memorable location]
>
> Conditions:
>
> 1. The logo may not be modified except to resize it.  If translations
> of the "Get it here!" text are required, send a request to the ooo-dev
> list and we can provide a translated version for you.
>
> 2. The image must be linked to one of:
>
> a) the http://www.openoffice.org webpage
> b) one of the official Native Language pages at openoffice.org, e.g.,
> http://de.openoffice.org
> c) the download page for Apache OpenOffice:
> http://download.openoffice.org or
> http://www.openoffice.org/download/other.html
>
> 3. The logo must not link to a specific download file or mirror.  This
> causes problems with load balancing and fallbacks and may prevent
> users from getting the latest version of OpenOffice.
>
> 4. Any use Apache-owned logos beyond the above is not covered by this
> program an must be explicitly requested from the ASF.

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