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From Kevin Grignon <kevingrignon...@gmail.com>
Subject Re: Apache OpenOffice Next-Gen logo...
Date Fri, 18 May 2012 08:42:41 GMT
Hello All,

I have create an AOO 4.0 Logo Exploration page at
https://cwiki.apache.org/confluence/display/OOOUSERS/AOO+4.x+-+Logo+Explorations
.

Please capture you thoughts related to brand attributes and visual elements
that represent the brand attributes.

Also, feel free to include any rough concept sketches. No wrong answers
here, let brainstorm for a while.

Regards,
Kevin


On Thu, May 10, 2012 at 3:56 PM, Andre Fischer <af@a-w-f.de> wrote:

> On 09.05.2012 23:37, Dave Fisher wrote:
>
>>
>> On May 9, 2012, at 12:24 AM, Andre Fischer wrote:
>>
>>  On 09.05.2012 08:33, Kevin Grignon wrote:
>>>
>>>> Michael,
>>>>
>>>> Thanks for sharing the logo mockups. Also, I appreciate you
>>>> acknowledging
>>>> my earlier contributions - most gracious.
>>>>
>>>> With AOO 3.4 just hitting the streets, now is the time to think about
>>>> performing some design research and explorations in support of branding
>>>> for
>>>> AOO 4.0.
>>>>
>>>> Perhaps you could create an AOO 4.0 logo concepts page on the wiki to
>>>> capture these great ideas. I also have a number of concepts that I would
>>>> like to share with you and others for input.
>>>>
>>>
>>> Maybe we can do a logo contest similar to the one Apache Flex did?
>>>
>>>    http://incubator.apache.org/**flex/logo-contest.html<http://incubator.apache.org/flex/logo-contest.html>
>>>
>>
>> I'm a mentor on Apache Flex. That contest was very fun, generated more
>> email on flex-dev than you would believe. There were over 50 different logo
>> submissions submitted from everyone including professional design firms and
>> hobbyists. I am very impressed with the design talent in the Flex community.
>>
>> If we would like to do this then I would gladly go to the flex lists with
>> the contest form. If we do such a contest then we should ask for at least
>> these designs.
>>
>
> That sounds like a great idea.  I looked a while ago through most of the
> contest entries and was impressed by a lot of them.  But then again, I am
> not a lawyer^H^H^H^H^H^H designer.
>
> -Andre
>
>
>
>> (1) Logo - including dark and light treatments.
>> (2) Web Banner treatment - with room for differing NL text.
>> (3) Presentation template.
>> (4) Application splash screen.
>> (5) Icon.
>>
>> Maybe not all at once, but we should make it clear that the intention
>> would be that the winner would provide the designs and enough guidance for
>> us to proceed.
>>
>> Regards,
>> Dave
>>
>>
>>
>>> -Andre
>>>
>>>
>>>> In addition, I suggest we capture some background material on the
>>>> intent of
>>>> the visual identity. With new AOO contributors and an ever evolving
>>>> product
>>>> landscape we may want to revisit the message, positioning and emotions
>>>> that
>>>> the identity is looking to realize. This effort should be in concert
>>>> with
>>>> any and all AOO business and marketing efforts.
>>>>
>>>> Some thoughts...
>>>>
>>>> Regards,
>>>> Kevin
>>>>
>>>>
>>>>
>>>> On Wed, May 9, 2012 at 1:24 PM, Wolf Halton<wolf.halton@gmail.com>
>>>> wrote:
>>>>
>>>>  Interesting! Seems reminiscent of the Mac square smiley-face logo.
>>>>> It looks like you could make a go at a square logo there, which would
>>>>> be a
>>>>> useful addition.
>>>>> I suggest we go slow with changing main logos, because they are not for
>>>>> showing our creativity but to show continuity to a public with short
>>>>> attention spans.
>>>>> Cheers,
>>>>> Wolf
>>>>>
>>>>> http://evergreen-community-01.**lyrasistechnology.org<http://evergreen-community-01.lyrasistechnology.org>
>>>>> http://sourcefreedom.com
>>>>> Apache developer:
>>>>> wolfhalton@apache.org
>>>>> On May 8, 2012 10:53 PM, "Michael Acevedo"<vea1083@gmail.com> 
 wrote:
>>>>>
>>>>>  Hi,
>>>>>>
>>>>>> I have decided to move forward and give you an early preview of how
I
>>>>>>
>>>>> think
>>>>>
>>>>>> we should move for the logo of Apache OpenOffice 4 which I think
is
>>>>>> the
>>>>>> general consensus of the next major release of our project pending
>>>>>> Apache
>>>>>> approval. The logos I am proposing are basically the same but there
>>>>>> are a
>>>>>> few modifications to the current logo. Below is a description:
>>>>>>
>>>>>> AOO Next Logo Changes:
>>>>>>
>>>>>>   - The AOO Next logo has a smaller spacing between the letters and
>>>>>>   changes the word "Apache" to "APACHE" in caps (idea taken from
Kevin
>>>>>>   Gringon's proposal in the Wiki).
>>>>>>   - The color of the "APACHE" word is now gray (idea taken from Kevin
>>>>>>   Gringon's Proposal in the Wiki).
>>>>>>   - Integration of the "AOO" initials (for one of the logo proposals).
>>>>>>   - Retirement of the Orb logo and substituting it with a refined
>>>>>> concept
>>>>>>   of the previous OOo logo prior verson 3.2.1. I did this new icon
in
>>>>>> a
>>>>>>   conservative manner and I think it will fit best the next release
of
>>>>>>
>>>>> AOO
>>>>>
>>>>>> as
>>>>>>   it will match with the post AOO 3.4 Application (Writer, Impress,
>>>>>> Calc,
>>>>>>   etc.) icons. The new logo makes a nod to the post-PC era when it
>>>>>> comes
>>>>>>
>>>>> to
>>>>>
>>>>>>   how an application icon now looks in our devices.
>>>>>>   - Keep some commonality with the current Orb Centric logo by keeping
>>>>>>
>>>>> the
>>>>>
>>>>>>   name of the suite with the current font that is being used for
our
>>>>>>
>>>>> site's
>>>>>
>>>>>>   logo.
>>>>>>
>>>>>> Without further waiting, I present to you my logo proposal for AOO
4.
>>>>>> Please follow this link:
>>>>>>
>>>>>>
>>>>>>  https://skydrive.live.com/**redir.aspx?cid=**69f0fbe8e03b2c13&resid=
>>>>> **69F0FBE8E03B2C13!1631&parid=**root<https://skydrive.live.com/redir.aspx?cid=69f0fbe8e03b2c13&resid=69F0FBE8E03B2C13%211631&parid=root>
>>>>>
>>>>>>
>>>>>> Hope you like it and suggestions are welcomed. I would like to credit
>>>>>>
>>>>> Kevin
>>>>>
>>>>>> Gringon for the changes in terms of font spacing in the word
>>>>>> "OpenOffice"
>>>>>> and the "APACHE" word capitalization suggestions.
>>>>>>
>>>>>> --
>>>>>> Best,
>>>>>> Michael
>>>>>>
>>>>>>
>>>>>
>>>>
>>

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