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From Kay Schenk <kay.sch...@gmail.com>
Subject Re: [PROPOSAL] "Get it here" community download promotion program
Date Mon, 14 May 2012 16:37:11 GMT
On Mon, May 14, 2012 at 9:20 AM, Roberto Galoppini <rgaloppini@geek.net>wrote:

> On Mon, May 14, 2012 at 5:55 PM, drew <drew@baseanswers.com> wrote:
>
> > On Mon, 2012-05-14 at 10:57 -0400, Rob Weir wrote:
> > > On Mon, May 14, 2012 at 9:47 AM, Roberto Galoppini <
> rgaloppini@geek.net>
> > wrote:
> > > > On Mon, May 14, 2012 at 3:27 PM, Rob Weir <robweir@apache.org>
> wrote:
> > > >
> > > >> On Sun, May 13, 2012 at 2:23 PM, Dave Fisher <dave2wave@comcast.net
> >
> > > >> wrote:
> > > >> >
> > > >> > On May 13, 2012, at 7:45 AM, Rob Weir wrote:
> > > >> >
> > > >> >> We get regular requests from individuals and companies that
want
> to
> > > >> >> add a link to the AOO download, and to use the logo with
it.
>  These
> > > >> >> range from websites of individual users, to websites that
> aggregate
> > > >> >> download links for many open source projects.
> > > >> >>
> > > >> >> Currently, requesting and receiving such permission requires
a
> > request
> > > >> >> to the PMC, approval and then additional approval by the
Apache
> VP
> > > >> >> Branding.
> > > >> >>
> > > >> >> I'd like to propose a streamlined approach where we can give
> > blanket
> > > >> >> permission, without an additional request, for using a specific
> > logo
> > > >> >> (the one that Drew designed) for a specific download situation.
>  If
> > > >> >> there are no objections from the PMC, and we get a +1 from
> > > >> >> Trademarks@, I'll write this up on the website.
> > > >> >>
> > > >> >> =Use of the Apache OpenOffice Download Promotion Logo=
> > > >> >>
> > > >> >> Anyone, without additional permission from this project,
may use
> > the
> > > >> >> following logo subject to the following conditions:
> > > >> >>
> > > >> >> The logo:
> > > >>
> >
> https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1&modificationDate=1331970198000
> > > >> >>
> > > >> >> [NB. We should move this to a more memorable location]
> > > >> >>
> > > >> >> Conditions:
> > > >> >>
> > > >> >> 1. The logo may not be modified except to resize it.  If
> > translations
> > > >> >> of the "Get it here!" text are required, send a request to
the
> > ooo-dev
> > > >> >> list and we can provide a translated version for you.
> > > >> >
> > > >> > There should be a minimum size.
> > > >> >
> > > >>
> > > >> Did you have a specific size in mind?  Or would we state it more
> > > >> qualitatively, like "The logo may be resized, provided it remains
> > > >> legible, but may not be otherwise altered".
> > > >>
> > > >> >>
> > > >> >> 2. The image must be linked to one of:
> > > >> >>
> > > >>
> > > >> This should probably be wored as "The image must be directly linked
> to
> > > >> one of..."    I don't think we want to allow use of the logo in
> cases
> > > >> where it links to a different install program that installs adware
> and
> > > >> then invokes the real installer.
> > > >>
> > > >
> > > > Agree 100%, unfortunately few downloads websites add adware,
> tool-bars
> > as
> > > > well as malicious software.
> > > > You might want to explicitely state that the download page can't be
> > > > wrapped, though.
> > > >
> > >
> > > To be precise:  if someone "wraps" the download, then they are not
> > > eligible for this "Get it here!" program that would give automatic
> > > permission to use this specific logo.  But if they have a good reason
> > > for wrapping, then they are free to do that in two ways;
> >
> >
> If they wrap you don't have any way to provide the end user with the hash,
> though.
>
>
> > > 1) By not using the AOO logos
> > >
> > > or
> > >
> > > 2) By requesting explicit permission to use the AOO logos.  We would
> > > evaluate these requests on a case-by-case basis, just as we do now for
> > > all requests.
> > >
> > >
> > > So the point of the logo program is not to define absolute
> > > prohibitions.  The idea is just to carve out an area that we are
> > > comfortable allowing the use of the logo without any further review by
> > > the PMC.  IMHO this should include restrictions that prevent the most
> > > common abuses that we are aware of.  But this is not an absolute
> > > prohibition.  It just means if you want to do something outside of
> > > this particular promotion program you need to take the longer path of
> > > asking explicit permission.
> >
> >
> > Hi,
> >
> > Yes, I understand the details of what we are talking about, thanks.
> >
> > First - To my thinking there is really only one issue - do they deliver
> > an unaltered copy of the official binary release package?
> >
> > If yes, they are in compliance and how they do so is of no concern to
> > us.
> >
>
> Easiest way to be sure they don't alter is us being the download site.
> Anything else need to be checked, and unfortunately sometimes things change
> over time, so it's a continuous process.
>

I like the idea of the "Get it here" graphic for external sites and agree
with the above caveat. I would probably vote for :

http://www.openoffice.org/download

as the standard link.  We have the native languages covered in this
approach.


>
> >
> > If no, then they are not in compliance and we should ask them to change
> > or stop.ok, well actually I disagree with some of where Rob is heading
> > with this
> >
> > However that is for the most general case.
> >
> > In this specific case, an expedited, no request required use, I agree
> > that one adds conditions.
> >
> > My only real concern here is that these conditions should be kept to an
> > absolute bare minimum. The vast majority of folks who will do this are
> > honest agents and they will try to comply, for those who would do
> > something a bit nefarious they won't care what we write.
> >
> > So - I would just stick with:
> >
> > They must acknowledge (disclose) the trademark owner (ASF) on their
> > site.
> >
> > I would just give one link and say this is what you use:
> > http://www.openoffice.org/download/
> >
> > Finally, I would insist that the actual link be tied to the graphic - if
> > you fly the graphic then clicking on the image must take you to that
> > address - i.e Get it Here!
> >
> > end of requirements.
> >
>
> I'm fine with this description.
>
>
> >
> > In the case of the particular use request before us, that site as
> > currently constructed would actually fail those requirements (The logo's
> > used do not link, rather they have a separate download button) - but it
> > would be easy enough for them to come into compliance. (having the
> > download button in addition to the image link would not be an issue)
> >
> > The only other question in my mind is whether to let them have the logo
> > or make them reference the logo from our servers - I've set this type of
> > thing up both ways and don't really have a strong preference. In this
> > specific situation I would lean to the 'we dish up the image' route,
> > only because the branding is in a state of flux and it makes it easy to
> > execute the branding change with minimal fuss on our part down the road.
> >
>
> Good point, having it at our website makes easy to change it.
>
> Roberto
>
> >
> > Anyway - just my thoughts.
> >
> > //drew
> >
> > >
> > >
> > > -Rob
> > >
> > > > Roberto
> > > >
> > > >
> > > >>
> > > >>
> > > >> >> a) the http://www.openoffice.org webpage
> > > >> >> b) one of the official Native Language pages at openoffice.org,
> > e.g.,
> > > >> >> http://de.openoffice.org
> > > >> >> c) the download page for Apache OpenOffice:
> > > >> >> http://download.openoffice.org or
> > > >> >> http://www.openoffice.org/download/other.html
> > > >> >>
> > > >> >> 3. The logo must not link to a specific download file or
mirror.
> >  This
> > > >> >> causes problems with load balancing and fallbacks and may
prevent
> > > >> >> users from getting the latest version of OpenOffice.
> > > >> >>
> > > >> >> 4. Any use Apache-owned logos beyond the above is not covered
by
> > this
> > > >> >> program an must be explicitly requested from the ASF.
> > > >> >
> > > >> > +1 to the proposal.
> > > >> >
> > > >> > Regards,
> > > >> > Dave
> >
>
> --
> ====
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-- 
----------------------------------------------------------------------------------------
MzK

"Well, life has a funny way of sneaking up on you
 And life has a funny way of helping you out
 Helping you out."
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