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From Roberto Galoppini <rgalopp...@geek.net>
Subject Re: AOO Downloads, false-positive and Beyond
Date Fri, 18 May 2012 16:15:28 GMT
On Wed, May 16, 2012 at 4:25 AM, Louis Suárez-Potts <luispo@gmail.com>wrote:

>
> On 2012-05-15, at 14:49 , Roberto Galoppini wrote:
>
> > Hi all,
> >
> > as you might now SourceForge is serving the vast majority of AOO binaries
> > downloads, and we provide download stats by country, Operating System,
> > Browser, and traffic source. Some of you are familiar with our stats
> pages,
> > while others use our APIs.
> >
> > We do have spam detection enabled to identify false-positive traffic like
> > bots, and I wish to share some insights of what happened recently on this
> > front.
> >
> > We noticed that Russia was the highest download country, something that
> was
> > hard to explain. The popularity was limited to /localized/ru/3.4.0/
> > Apache_OpenOffice_incubating_3.4.0_Win_x86_install_ru.exe
> >
> > We looked at the raw download logs for that file, and saw a lot of
> > downloads from user-agent "Download Master".  Apparently it is popular in
> > Russia, and apparently it starts hundreds of simultaneous downloads at
> > once.  Our download stats system does have some logic to prevent double
> > counting this type of traffic, but it didn't exclude all of the duplicate
> > downloads, so the result was still high.  We've updated our download
> stats
> > logic to correct this, and then reprocessed the raw logs from 2012-05-08
> to
> > present, to update the stats.
> >
> > Beyond bringing our ability to provide reliable stats, I wish to throw
> some
> > new ideas about how we can help Apache OpenOffice to grow:
> >
> > a. We could provide intelligence on which projects were downloaded with
> > Open Office within a week.
> > b. We could cross-merch Apache OpenOffice project with other projects
> > c. We have community management and Internet Marketing to support the
> > community
>
> I'm in favour, as you probably can guess--I strongly promoted OOo both as
> a binary for users and as a source project for developers (considerable
> overlap)--but do have simple procedural questions, starting with "we"?
>
You mean, I'd hope, those who simply want to do it?



In this case 'we' was simply SourceForge.


As we encountered with the OOo Marketing Project, good ideas and intentions
> can quickly get lost in community cacophony: more noise than signal.
>
> What we discovered was that focusing on particular drives and engaging
> those who would be able to carry them out, long term and without undue
> stress to their regular lives (this is all volunteer), helped. What I
> further discovered and tried as much as possible to arrange was the support
> & coordination of small, medium and even large businesses and public sector
> entities. For instance, a company may have an extension that adds value to
> AOO and which, by its use, adds huge marketing value to their company and
> product. I received *a lot* of such requests from companies, and I would
> like to reacquaint myself with them and they with us, but it takes time.
>
> A preliminary list of organizations that were using OOo and probably are
> interested in AOO can be found at
> http://wiki.services.openoffice.org/wiki/Major_OpenOffice.org_Deployments
>
> The thing that I noted repeatedly was that many organizations, esp. public
> sector (and also not a small number of individuals coming from a Windows or
> Mac background) refused or were reluctant to download the product without
> professional support. The user forums worked great but in the case of
> public sectors and also companies, they wanted professional support, as
> they were used to getting (and paying for). This does not mean we must wait
> for the horse to be hitched to this wagon, not by any means. And I'm
> working on rekindling those who *were* providing that support. (Besides
> Sun/Oracle, there were actually quite a few. Some can still be found from
> http://support.openoffice.org/)
>
>
> >
> > We've already run a 250k impressions campaign through our media channels,
> > and we plan to run more.
> > Our community growth hacker and Apache member Rich Bowen has covered
> Apache
> > OpenOffice both on feathercast and SourceForge blog, and also here we
> plan
> > to do more videos and interviews.
> >
>
>
> > Roberto
> All in all, thanks, Roberto! I would suggest an IRC meeting with an agenda
> to start coordinating activities. I also see some implicit milestones.
> These include drawing attention to what is here, what is coming and how
> people can use it and contribute to it--without thinking about the Cloud,
> or cost. And if they must, that there are options there, too.
>

Apparently ooo-dev is still the best place to coordinate marketing-related
efforts.

I'm working on how we can pass the request of help to our developers'
audience, and possibly find some translators and/or devs.



>
> As well, wouldn't it be great that over summer we do enough so that when
> school starts again here in the Northern Hemisphere, students and faculty
> can actually use something that is all about working together for a better
> place?
>

Yea, any specific idea in mind?

Roberto


>
> Ciao
> Louis

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