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From Andre Fischer>
Subject Re: [PROPOSAL]: Apache OpenOffice Next-Gen logo...
Date Wed, 09 May 2012 07:24:40 GMT
On 09.05.2012 08:33, Kevin Grignon wrote:
> Michael,
> Thanks for sharing the logo mockups. Also, I appreciate you acknowledging
> my earlier contributions - most gracious.
> With AOO 3.4 just hitting the streets, now is the time to think about
> performing some design research and explorations in support of branding for
> AOO 4.0.
> Perhaps you could create an AOO 4.0 logo concepts page on the wiki to
> capture these great ideas. I also have a number of concepts that I would
> like to share with you and others for input.

Maybe we can do a logo contest similar to the one Apache Flex did?


> In addition, I suggest we capture some background material on the intent of
> the visual identity. With new AOO contributors and an ever evolving product
> landscape we may want to revisit the message, positioning and emotions that
> the identity is looking to realize. This effort should be in concert with
> any and all AOO business and marketing efforts.
> Some thoughts...
> Regards,
> Kevin
> On Wed, May 9, 2012 at 1:24 PM, Wolf Halton<>  wrote:
>> Interesting! Seems reminiscent of the Mac square smiley-face logo.
>> It looks like you could make a go at a square logo there, which would be a
>> useful addition.
>> I suggest we go slow with changing main logos, because they are not for
>> showing our creativity but to show continuity to a public with short
>> attention spans.
>> Cheers,
>> Wolf
>> Apache developer:
>> On May 8, 2012 10:53 PM, "Michael Acevedo"<>  wrote:
>>> Hi,
>>> I have decided to move forward and give you an early preview of how I
>> think
>>> we should move for the logo of Apache OpenOffice 4 which I think is the
>>> general consensus of the next major release of our project pending Apache
>>> approval. The logos I am proposing are basically the same but there are a
>>> few modifications to the current logo. Below is a description:
>>> AOO Next Logo Changes:
>>>    - The AOO Next logo has a smaller spacing between the letters and
>>>    changes the word "Apache" to "APACHE" in caps (idea taken from Kevin
>>>    Gringon's proposal in the Wiki).
>>>    - The color of the "APACHE" word is now gray (idea taken from Kevin
>>>    Gringon's Proposal in the Wiki).
>>>    - Integration of the "AOO" initials (for one of the logo proposals).
>>>    - Retirement of the Orb logo and substituting it with a refined concept
>>>    of the previous OOo logo prior verson 3.2.1. I did this new icon in a
>>>    conservative manner and I think it will fit best the next release of
>> AOO
>>> as
>>>    it will match with the post AOO 3.4 Application (Writer, Impress, Calc,
>>>    etc.) icons. The new logo makes a nod to the post-PC era when it comes
>> to
>>>    how an application icon now looks in our devices.
>>>    - Keep some commonality with the current Orb Centric logo by keeping
>> the
>>>    name of the suite with the current font that is being used for our
>> site's
>>>    logo.
>>> Without further waiting, I present to you my logo proposal for AOO 4.
>>> Please follow this link:
>>> Hope you like it and suggestions are welcomed. I would like to credit
>> Kevin
>>> Gringon for the changes in terms of font spacing in the word "OpenOffice"
>>> and the "APACHE" word capitalization suggestions.
>>> --
>>> Best,
>>> Michael

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