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From Nancy K <>
Subject Re: [PROPOSAL] "Get it here" community download promotion program
Date Sun, 13 May 2012 15:27:20 GMT
Hi all,

Is there an alt description that can be added to the image link?  Search engines aren't smart
enough to 'read' a picture/image - so the text within the picture makes no difference to
the ranking - that is where the 'alt' description in the image source (src) comes in to play. This
also allows OpenOffice to place the kind of information they want the search engines to rank
all within the link - which adds to SEO trust.
<img src=" "
width="300" height="100"alt="Free complete Open Office official download site "/> (The
words you use are BEST after a keyword research - after that Google analytics takes place
for awhile - I just placed a suggestion here). 

When a search engine sees alt descriptions such as 'get itfree' or 'try it free' (the current
MS download trial button alt words) - they are missing out on the benefits of added SEO.  The
search engines that read 'try openoffice now' where openoffice replaces 'it' are small but
important ways to add to seo page ranking. You can write 'get it here' on the website, just
code the <img src="" alt="something that says openoffice">

I checked some of the back links to by typing the following into the Google
Search box.  Taking the links should send you to the page that includes a link to here - but any page you want to check works).  The page has some options listed
on the left - but the filter doesn't seem as good as the one you get in Google Analytics

     Nancy      Web Design   
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 From: Rob Weir <>
Sent: Sunday, May 13, 2012 7:45 AM
Subject: [PROPOSAL] "Get it here" community download promotion program
We get regular requests from individuals and companies that want to
add a link to the AOO download, and to use the logo with it.  These
range from websites of individual users, to websites that aggregate
download links for many open source projects.

Currently, requesting and receiving such permission requires a request
to the PMC, approval and then additional approval by the Apache VP

I'd like to propose a streamlined approach where we can give blanket
permission, without an additional request, for using a specific logo
(the one that Drew designed) for a specific download situation.  If
there are no objections from the PMC, and we get a +1 from
Trademarks@, I'll write this up on the website.

=Use of the Apache OpenOffice Download Promotion Logo=

Anyone, without additional permission from this project, may use the
following logo subject to the following conditions:

The logo:

[NB. We should move this to a more memorable location]


1. The logo may not be modified except to resize it.  If translations
of the "Get it here!" text are required, send a request to the ooo-dev
list and we can provide a translated version for you.

2. The image must be linked to one of:

a) the webpage
b) one of the official Native Language pages at, e.g.,
c) the download page for Apache OpenOffice: or

3. The logo must not link to a specific download file or mirror.  This
causes problems with load balancing and fallbacks and may prevent
users from getting the latest version of OpenOffice.

4. Any use Apache-owned logos beyond the above is not covered by this
program an must be explicitly requested from the ASF.
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