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Subject: Re: Apache OpenOffice Project Twitter Account
From: drew <drew@baseanswers.com>
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Date: Tue, 17 Apr 2012 13:34:45 -0400
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On Tue, 2012-04-17 at 18:43 +0200, Rob Weir wrote:
> On Tue, Apr 17, 2012 at 5:51 PM, drew <drew@baseanswers.com> wrote:
> > On Mon, 2012-04-16 at 00:50 -0400, drew wrote:
> >> On Sun, 2012-04-15 at 18:25 -0400, Rob Weir wrote:
> >> > On Wed, Apr 11, 2012 at 12:08 PM, drew <drew@baseanswers.com> wrote:
> >> > > On Wed, 2012-04-11 at 17:43 +0200, Roberto Galoppini wrote:
> >> > >> On Wed, Apr 11, 2012 at 4:09 PM, Rob Weir <robweir@apache.org> wrote:
> >> > >>
> >> > >> > Social media outreach, via Twitter, Facebook, Google+, etc., is an
> >> > >> > important part of outreach to users. Although the Apache developer
> >> > >> > community is firmly rooted in mailing lists, we know that our users
> >> > >> > live in a different world.   If we want to engage with them we need to
> >> > >> > use the tools that they use, and communicate the way they communicate.
> >> > >> >
> >> > >> > Now that we're very close to the AOO 3.4 release, I'd like to start
> >> > >> > with a project Twitter account, under PPMC control.
> >> > >> >
> >> > >> > By "under PPMC control" I mean something similar to how we treat the
> >> > >> > project blog:
> >> > >> >
> >> > >> > -- Any PPMC member, upon request, can have write access.
> >> > >> >
> >> > >> > -- We can use the project's official logo in conjunction with the account.
> >> > >> >
> >> > >> > -- We would promote the account on our project's website.
> >> > >> >
> >> > >> > -- We would generally treat the account as an official voice of the
> >> > >> > project, not as a personal account.
> >> > >> >
> >> > >> > I'm not saying we need to pre-review and and approve every "tweet"
> >> > >> > sent through the account.  But we should set expectations that the
> >> > >> > account is to be used in a professional fashion, upholding the
> >> > >> > standards of this project, not used to settle personal disputes, to
> >> > >> > promote personal business, etc.
> >> > >> >
> >> > >>
> >> > >> An option could be to agree on a simple guideline for that, so that
> >> > >> everyone knows how to handle it. I'm thinking not only about the style of
> >> > >> communication, but also about who to follow, how to engage in
> >> > >> conversations, improve outreach, etc.
> >> > >>
> >> > >>
> >> > >> > There are already several Twitter accounts that use the OOo name or
> >> > >> > trademarks:
> >> > >> >
> >> > >> > http://twitter.com/#!/openofficeorg  --- This account has 1571
> >> > >> > followers.  But it is not sharing any AOO status, no links to blog
> >> > >> > posts, announcements, etc.  Who controls it?  Are
> >> > >> > we able to get it under PPMC control?  Can we rebrand it as Apache
> >> > >> > OpenOffice?
> >> > >> >
> >> > >>
> >> > >> That could be a good starting point, I think. It seems like if you're the
> >> > >> only one who can send DM to the actual owner's account.
> >> > >>
> >> > >>
> >> > >> >
> >> > >> > http://twitter.com/#!/openoffice -- This account seems unused.  Only one
> >> > >> > tweet.
> >> > >> >
> >> > >>
> >> > >> I'd try to get that it too. It's better than ApacheOO, and you might want
> >> > >> to put the full name in the Settings > Account > Name.
> >> > >>
> >> > > Hi Roberto, Rob
> >> > >
> >> > > I just did so now, and followed up with an email to the account contact
> >> > > in the whois database for the domain listed, the linked sub-domain has
> >> > > been dead for a while IIRC, though the main site is alive - anyway, I'll
> >> > > report back when (or if) I hear anything back.
> >> > >
> >> >
> >> > Hi Drew,
> >> >
> >> > It has been 5 days now.  Have you received any response from that domain owner?
> >>
> >> No nothing.
> >>
> >> >
> >> > If not, I'm ready to go with a new account:   https://twitter.com/#!/apacheoo
> >>
> >> a good account name for an announcement stream, even with the other IMO.
> >
> > Howdy all,
> >
> > Wanted to follow up on this.
> >
> > As I think about, IMO, this is a good moment to use a new account(s) for
> > a more formal, account of record if you will, for the project; Apache
> > OpenOffice. The use of the apache in the account name makes very good
> > sense to me for this purpose.
> >
> > The flip side of that then would be to treat the existing social media
> > account as more community, less formal, voices.
> >
> 
> I'm not sure I understand your distinction between formal and
> community.  Surely the AOO project and the PPMC comprise a community?

Howdy Rob, Alexandro, et al

Yes of course there is the community made up by everyone involved.

We also recognize the difference between those things done by the
community versus things done by members of the community, and by others
friendly to the community but not necessarily an integral part (yet
hopefully) of it.

This is why for instance there is a separate announcement ML. Of course
a community member creates the post, but when it comes through that
channel it is not a post from the individual it is from the community as
a whole.

The same situation exists within the social media channels.


> 
> > Anyawy - the apacheoo does get my vote for an appropriate name, for the
> > project account.
> >
> > I took the liberty then to register the same name with the identi.ca
> > network.
> > http://identi.ca/apacheoo
> >
> > IMO identi.ca, which has a smaller user base then twitter, represents an
> > important target group to the project.
> >
> > The two accounts, if we use them for this, should be tied together.
> > Certainly at the level that a post to the identi.ca should automatically
> > broadcast to the twitter network. (easy to do)
> >
> 
> So this can be automated?

yes, it is (unless it has changed recently it only a one way street). It
will require the Twitter account to be linked to the identi.ca account -
so someone that can authenticate against both accounts must perform
that, but once done, any post originating from the identia.ca account
will automatically be injected into the twitter network, using the
linked Twitter account. Even with the one way nature, (twitter does not
flow back into identi.ca) this has proven to work well, but it does mean
that one needs to monitor both networks separately.

[note on that - I reserved, registered, the identi.ca account but it is
simply based on an email address - that address does not need to
continue to be mine, it was not created to be a personal account,
sharing authentication information amongst a few of us would be my first
preference]

> 
> > A couple of thoughts on 'formal account of record':
> >
> > Would recommend that the accounts not be used to follow lots of other
> > accounts.
> >
> 
> What exactly is your concern here?

There is indeed a reason, for this point and the others. I need to break
off for a little bit here, but wanted to get the above sent and will
come back to these specific points this afternoon.

//drew

> 
> > The accounts should not be used to re-tweet others messages.
> >
> 
> Again, what is your concern here?  I think it is very natural for a
> twitter account to retreat a post that refers to AOO in a positive or
> interesting way.  That is how social networking works,   It seems to
> want to turn this into a broadcast, 1-to-many medium.  What is the
> argument for doing that?  Why take the social out of social
> networking?
> 
> > The accounts should _not_ be used for auto-generated scheduled postings.
> >
> 
> Again, what is your concern with this?  Scheduled posts have many good
> reasons, especially time shifting.  You don't want to become
> spam-like, but scheduling a post so it shows up at an optimal time for
> an audience is considered to be a best practice by many,
> 
> > The accounts do need to be used on a regular basis to build up
> > followers.
> >
> 
> Yes.
> 
> > Ability to 'follow' the accounts needs to be easily done within the main
> > web infrastructure and there should be some naturally well fitting
> > locations where that can be done.
> >
> 
> Should be easy.
> 
> > Anyone using the accounts should remember to keep the message focused to
> > the project.
> >
> > Well, that's a good spot to shutup huh :-) and let folks add their
> > wisdom here.
> >
> > So what you think - Use the new ApacheOO accounts?
> >
> > Thanks,
> >
> > //drew
> >
> >
> >
> >>
> >> //drew
> >>
> >> > I have it configured with the BirdHerd service, so up to 10 PPMC
> >> > members will be able send tweets via that account.
> >> >
> >> > -Rob
> >> >
> >> >
> >> > > //drew
> >> > >
> >> > >
> >> > > <snip>
> >> > >
> >> >
> >>
> >>
> >>
> >
> >
>