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Subject: Re: Apache OpenOffice Project Twitter Account
From: drew <drew@baseanswers.com>
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Date: Tue, 17 Apr 2012 12:24:01 -0400
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On Tue, 2012-04-17 at 11:15 -0500, Alexandro Colorado wrote:
> My point is that we are going to be bombarded with support questions,
> regardless if we choose not to, is not up to us.
> 
> Sure you can redirect them to the ML/Forums, but that would be done
> 99% of the time, which will frustrate the user and the handlers.
> 
> That's the point I wanted to make based on the experience of handling
> these accounts in the past.
> 
> Like I said, I am more concern with solving the issue of operation
> first than figuring out which new accounts to create and why/why not.

Well, I am not advocating removal of any existing accounts.

What I am advocating is the creation of a set un-ambiguous official
Apache OpenOffice project accounts.

I believe that there is work needing to be done to establish the Apache
OpenOffice identity.

It seems to me that this is an appropriate step to further that goal.

//drew

> 
> On 4/17/12, drew <drew@baseanswers.com> wrote:
> > On Tue, 2012-04-17 at 11:02 -0500, Alexandro Colorado wrote:
> >> I think this provide a bit of confussion on the user end. Also I
> >> recognize the struggle of keeping the accounts active. Making multiple
> >> accounts will increase the job.
> >>
> >> The blog itself has not been updated that frequently, and I am not
> >> sure if this will increase as we get a release.
> >>
> >> Most of the use of the accounts on my experience is support-like
> >> issues. So relying on one single point of contact is also pretty bad.
> >>
> >> Having an AOO-Support and AOO-Annoucement is equally not good strategy
> >> in my account because people will tend to stick to the account that
> >> they see crossing their path. (Just because we structure one way,
> >> doesnt mean users will do so).
> >>
> >> One of the issues of openofficeorg accounts both on Facebook Google
> >> plus and twitter had been the issue of keeping the content fresh and
> >> also interacting as a group as opposed to an individual.
> >>
> >> I would argue to stop taking liberties on creating new accounts and
> >> instead take liberties on designing a good strategy to solve some of
> >> these basic issues that tackle these problems.
> >>
> >> So far I am not even sure how these accounts could be handle by
> >> infrastructure and what are the requirements. Rob mention that
> >> infrastructure should manage these, but I am also not sure how long
> >> will they take to proxy the messages specially when it comes to
> >> support and we get 100 inquiries a day (for example).
> >
> > Hi Alexandro,
> >
> > Good points - I would simply emphasize that I am not at all saying that
> > the apacheoo accounts should be about support - not at all.
> >
> > The ApacheOO accounts (lets focus on just twitter and identi.ca) for a
> > moment - would be used specifically as a broadcast mechanism.
> >
> > How I as envisioning it, at least.
> >
> > //drew
> >
> >>
> >>
> >> On 4/17/12, drew <drew@baseanswers.com> wrote:
> >> > On Mon, 2012-04-16 at 00:50 -0400, drew wrote:
> >> >> On Sun, 2012-04-15 at 18:25 -0400, Rob Weir wrote:
> >> >> > On Wed, Apr 11, 2012 at 12:08 PM, drew <drew@baseanswers.com> wrote:
> >> >> > > On Wed, 2012-04-11 at 17:43 +0200, Roberto Galoppini wrote:
> >> >> > >> On Wed, Apr 11, 2012 at 4:09 PM, Rob Weir <robweir@apache.org>
> >> >> > >> wrote:
> >> >> > >>
> >> >> > >> > Social media outreach, via Twitter, Facebook, Google+, etc., is
> >> >> > >> > an
> >> >> > >> > important part of outreach to users. Although the Apache
> >> >> > >> > developer
> >> >> > >> > community is firmly rooted in mailing lists, we know that our
> >> >> > >> > users
> >> >> > >> > live in a different world.   If we want to engage with them we
> >> >> > >> > need
> >> >> > >> > to
> >> >> > >> > use the tools that they use, and communicate the way they
> >> >> > >> > communicate.
> >> >> > >> >
> >> >> > >> > Now that we're very close to the AOO 3.4 release, I'd like to
> >> >> > >> > start
> >> >> > >> > with a project Twitter account, under PPMC control.
> >> >> > >> >
> >> >> > >> > By "under PPMC control" I mean something similar to how we treat
> >> >> > >> > the
> >> >> > >> > project blog:
> >> >> > >> >
> >> >> > >> > -- Any PPMC member, upon request, can have write access.
> >> >> > >> >
> >> >> > >> > -- We can use the project's official logo in conjunction with
> >> >> > >> > the
> >> >> > >> > account.
> >> >> > >> >
> >> >> > >> > -- We would promote the account on our project's website.
> >> >> > >> >
> >> >> > >> > -- We would generally treat the account as an official voice of
> >> >> > >> > the
> >> >> > >> > project, not as a personal account.
> >> >> > >> >
> >> >> > >> > I'm not saying we need to pre-review and and approve every
> >> >> > >> > "tweet"
> >> >> > >> > sent through the account.  But we should set expectations that
> >> >> > >> > the
> >> >> > >> > account is to be used in a professional fashion, upholding the
> >> >> > >> > standards of this project, not used to settle personal disputes,
> >> >> > >> > to
> >> >> > >> > promote personal business, etc.
> >> >> > >> >
> >> >> > >>
> >> >> > >> An option could be to agree on a simple guideline for that, so
> >> >> > >> that
> >> >> > >> everyone knows how to handle it. I'm thinking not only about the
> >> >> > >> style of
> >> >> > >> communication, but also about who to follow, how to engage in
> >> >> > >> conversations, improve outreach, etc.
> >> >> > >>
> >> >> > >>
> >> >> > >> > There are already several Twitter accounts that use the OOo name
> >> >> > >> > or
> >> >> > >> > trademarks:
> >> >> > >> >
> >> >> > >> > http://twitter.com/#!/openofficeorg  --- This account has 1571
> >> >> > >> > followers.  But it is not sharing any AOO status, no links to
> >> >> > >> > blog
> >> >> > >> > posts, announcements, etc.  Who controls it?  Are
> >> >> > >> > we able to get it under PPMC control?  Can we rebrand it as
> >> >> > >> > Apache
> >> >> > >> > OpenOffice?
> >> >> > >> >
> >> >> > >>
> >> >> > >> That could be a good starting point, I think. It seems like if
> >> >> > >> you're
> >> >> > >> the
> >> >> > >> only one who can send DM to the actual owner's account.
> >> >> > >>
> >> >> > >>
> >> >> > >> >
> >> >> > >> > http://twitter.com/#!/openoffice -- This account seems unused.
> >> >> > >> > Only one
> >> >> > >> > tweet.
> >> >> > >> >
> >> >> > >>
> >> >> > >> I'd try to get that it too. It's better than ApacheOO, and you
> >> >> > >> might
> >> >> > >> want
> >> >> > >> to put the full name in the Settings > Account > Name.
> >> >> > >>
> >> >> > > Hi Roberto, Rob
> >> >> > >
> >> >> > > I just did so now, and followed up with an email to the account
> >> >> > > contact
> >> >> > > in the whois database for the domain listed, the linked sub-domain
> >> >> > > has
> >> >> > > been dead for a while IIRC, though the main site is alive - anyway,
> >> >> > > I'll
> >> >> > > report back when (or if) I hear anything back.
> >> >> > >
> >> >> >
> >> >> > Hi Drew,
> >> >> >
> >> >> > It has been 5 days now.  Have you received any response from that
> >> >> > domain
> >> >> > owner?
> >> >>
> >> >> No nothing.
> >> >>
> >> >> >
> >> >> > If not, I'm ready to go with a new account:
> >> >> > https://twitter.com/#!/apacheoo
> >> >>
> >> >> a good account name for an announcement stream, even with the other
> >> >> IMO.
> >> >
> >> > Howdy all,
> >> >
> >> > Wanted to follow up on this.
> >> >
> >> > As I think about, IMO, this is a good moment to use a new account(s) for
> >> > a more formal, account of record if you will, for the project; Apache
> >> > OpenOffice. The use of the apache in the account name makes very good
> >> > sense to me for this purpose.
> >> >
> >> > The flip side of that then would be to treat the existing social media
> >> > account as more community, less formal, voices.
> >> >
> >> > Anyawy - the apacheoo does get my vote for an appropriate name, for the
> >> > project account.
> >> >
> >> > I took the liberty then to register the same name with the identi.ca
> >> > network.
> >> > http://identi.ca/apacheoo
> >> >
> >> > IMO identi.ca, which has a smaller user base then twitter, represents an
> >> > important target group to the project.
> >> >
> >> > The two accounts, if we use them for this, should be tied together.
> >> > Certainly at the level that a post to the identi.ca should automatically
> >> > broadcast to the twitter network. (easy to do)
> >> >
> >> > A couple of thoughts on 'formal account of record':
> >> >
> >> > Would recommend that the accounts not be used to follow lots of other
> >> > accounts.
> >> >
> >> > The accounts should not be used to re-tweet others messages.
> >> >
> >> > The accounts should _not_ be used for auto-generated scheduled postings.
> >> >
> >> > The accounts do need to be used on a regular basis to build up
> >> > followers.
> >> >
> >> > Ability to 'follow' the accounts needs to be easily done within the main
> >> > web infrastructure and there should be some naturally well fitting
> >> > locations where that can be done.
> >> >
> >> > Anyone using the accounts should remember to keep the message focused to
> >> > the project.
> >> >
> >> > Well, that's a good spot to shutup huh :-) and let folks add their
> >> > wisdom here.
> >> >
> >> > So what you think - Use the new ApacheOO accounts?
> >> >
> >> > Thanks,
> >> >
> >> > //drew
> >> >
> >> >
> >> >
> >> >>
> >> >> //drew
> >> >>
> >> >> > I have it configured with the BirdHerd service, so up to 10 PPMC
> >> >> > members will be able send tweets via that account.
> >> >> >
> >> >> > -Rob
> >> >> >
> >> >> >
> >> >> > > //drew
> >> >> > >
> >> >> > >
> >> >> > > <snip>
> >> >> > >
> >> >> >
> >> >>
> >> >>
> >> >>
> >> >
> >> >
> >> >
> >>
> >>
> >
> >
> >
> 
>