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From Dave Fisher <dave2w...@comcast.net>
Subject Re: Apache OpenOffice Project Twitter Account
Date Wed, 11 Apr 2012 15:50:51 GMT

On Apr 11, 2012, at 7:09 AM, Rob Weir wrote:

> Social media outreach, via Twitter, Facebook, Google+, etc., is an
> important part of outreach to users. Although the Apache developer
> community is firmly rooted in mailing lists, we know that our users
> live in a different world.   If we want to engage with them we need to
> use the tools that they use, and communicate the way they communicate.
> 
> Now that we're very close to the AOO 3.4 release, I'd like to start
> with a project Twitter account, under PPMC control.
> 
> By "under PPMC control" I mean something similar to how we treat the
> project blog:
> 
> -- Any PPMC member, upon request, can have write access.
> 
> -- We can use the project's official logo in conjunction with the account.
> 
> -- We would promote the account on our project's website.
> 
> -- We would generally treat the account as an official voice of the
> project, not as a personal account.
> 
> I'm not saying we need to pre-review and and approve every "tweet"
> sent through the account.  But we should set expectations that the
> account is to be used in a professional fashion, upholding the
> standards of this project, not used to settle personal disputes, to
> promote personal business, etc.
> 
> There are already several Twitter accounts that use the OOo name or trademarks:
> 
> http://twitter.com/#!/openofficeorg  --- This account has 1571
> followers.  But it is not sharing any AOO status, no links to blog
> posts, announcements, etc.  Who controls it?  Are
> we able to get it under PPMC control?  Can we rebrand it as Apache OpenOffice?
> 
> http://twitter.com/#!/openoffice -- This account seems unused.  Only one tweet.
> 
> http://twitter.com/#!/freeopenoffice -- spammer account.  Links to
> http://www.downloadopenofficefree.com/.
> 
> http://twitter.com/#!/ApacheOO -- I created this account, though have
> never used it.  Unfortunately, "Apache OpenOffice" is too long for a
> Twitter account name.  So "ApacheOO" is the closest I got.   I would
> offer this account to the PPMC if we are not able to get use of the
> http://twitter.com/#!/openofficeorg account.
> 
> Proposed actions:
> 
> 1) I'll send note (or Tweet) to http://twitter.com/#!/openofficeorg
> acccount, asking if the owner would be willing to make the account
> available to the AOO PPMC for project use.  If we get a favorable
> response then we would start using that account, rebrand it, promote
> it, etc.
> 
> 2) If there is no favorable response to the above, then we would go
> forward with promoting the http://twitter.com/#!/ApacheOO account.
> 
> 3) The PPMC could decide, at a later point, to invoke Twitter's
> trademark policy to register complaints about accounts that misuse our
> trademarks in ways that harm our users:
> https://support.twitter.com/articles/18367.  But I don't see an
> imminent need for that.

(4) Make the project's twitter feed show up as part of www.openoffice.org's main page. See
http://www.apache.org/ Latest activity for an example about how this is done using the Apache
CMS.

Regards,
Dave



> 
> 
> -Rob


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