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From Rob Weir <robw...@apache.org>
Subject Re: Apache OpenOffice Project Twitter Account
Date Wed, 11 Apr 2012 17:41:24 GMT
On Wed, Apr 11, 2012 at 11:50 AM, Dave Fisher <dave2wave@comcast.net> wrote:
>
> On Apr 11, 2012, at 7:09 AM, Rob Weir wrote:
>
>> Social media outreach, via Twitter, Facebook, Google+, etc., is an
>> important part of outreach to users. Although the Apache developer
>> community is firmly rooted in mailing lists, we know that our users
>> live in a different world.   If we want to engage with them we need to
>> use the tools that they use, and communicate the way they communicate.
>>
>> Now that we're very close to the AOO 3.4 release, I'd like to start
>> with a project Twitter account, under PPMC control.
>>
>> By "under PPMC control" I mean something similar to how we treat the
>> project blog:
>>
>> -- Any PPMC member, upon request, can have write access.
>>
>> -- We can use the project's official logo in conjunction with the account.
>>
>> -- We would promote the account on our project's website.
>>
>> -- We would generally treat the account as an official voice of the
>> project, not as a personal account.
>>
>> I'm not saying we need to pre-review and and approve every "tweet"
>> sent through the account.  But we should set expectations that the
>> account is to be used in a professional fashion, upholding the
>> standards of this project, not used to settle personal disputes, to
>> promote personal business, etc.
>>
>> There are already several Twitter accounts that use the OOo name or trademarks:
>>
>> http://twitter.com/#!/openofficeorg  --- This account has 1571
>> followers.  But it is not sharing any AOO status, no links to blog
>> posts, announcements, etc.  Who controls it?  Are
>> we able to get it under PPMC control?  Can we rebrand it as Apache OpenOffice?
>>
>> http://twitter.com/#!/openoffice -- This account seems unused.  Only one tweet.
>>
>> http://twitter.com/#!/freeopenoffice -- spammer account.  Links to
>> http://www.downloadopenofficefree.com/.
>>
>> http://twitter.com/#!/ApacheOO -- I created this account, though have
>> never used it.  Unfortunately, "Apache OpenOffice" is too long for a
>> Twitter account name.  So "ApacheOO" is the closest I got.   I would
>> offer this account to the PPMC if we are not able to get use of the
>> http://twitter.com/#!/openofficeorg account.
>>
>> Proposed actions:
>>
>> 1) I'll send note (or Tweet) to http://twitter.com/#!/openofficeorg
>> acccount, asking if the owner would be willing to make the account
>> available to the AOO PPMC for project use.  If we get a favorable
>> response then we would start using that account, rebrand it, promote
>> it, etc.
>>
>> 2) If there is no favorable response to the above, then we would go
>> forward with promoting the http://twitter.com/#!/ApacheOO account.
>>
>> 3) The PPMC could decide, at a later point, to invoke Twitter's
>> trademark policy to register complaints about accounts that misuse our
>> trademarks in ways that harm our users:
>> https://support.twitter.com/articles/18367.  But I don't see an
>> imminent need for that.
>
> (4) Make the project's twitter feed show up as part of www.openoffice.org's main page.
See http://www.apache.org/ Latest activity for an example about how this is done using the
Apache CMS.
>

There is an RSS feed associated with each Twitter account. So we could
also integrate that into an "OpenOffice Planet" if we decide to create
that.

-Rob

> Regards,
> Dave
>
>
>
>>
>>
>> -Rob
>

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