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From Rob Weir <robw...@apache.org>
Subject Re: Apache OpenOffice Project Twitter Account
Date Wed, 18 Apr 2012 15:38:28 GMT
On Wed, Apr 18, 2012 at 4:24 AM, drew <drew@baseanswers.com> wrote:
> On Tue, 2012-04-17 at 13:34 -0400, drew wrote:
>> On Tue, 2012-04-17 at 18:43 +0200, Rob Weir wrote:
>> > On Tue, Apr 17, 2012 at 5:51 PM, drew <drew@baseanswers.com> wrote:
>> > > On Mon, 2012-04-16 at 00:50 -0400, drew wrote:
>> > >> On Sun, 2012-04-15 at 18:25 -0400, Rob Weir wrote:
>> > >> > On Wed, Apr 11, 2012 at 12:08 PM, drew <drew@baseanswers.com>
wrote:
>> > >> > > On Wed, 2012-04-11 at 17:43 +0200, Roberto Galoppini wrote:
>> > >> > >> On Wed, Apr 11, 2012 at 4:09 PM, Rob Weir <robweir@apache.org>
wrote:
>> > >> > >>
>> > >> > >> > Social media outreach, via Twitter, Facebook, Google+,
etc., is an
>> > >> > >> > important part of outreach to users. Although the
Apache developer
>> > >> > >> > community is firmly rooted in mailing lists, we
know that our users
>> > >> > >> > live in a different world.   If we want to engage
with them we need to
>> > >> > >> > use the tools that they use, and communicate the
way they communicate.
>> > >> > >> >
>> > >> > >> > Now that we're very close to the AOO 3.4 release,
I'd like to start
>> > >> > >> > with a project Twitter account, under PPMC control.
>> > >> > >> >
>> > >> > >> > By "under PPMC control" I mean something similar
to how we treat the
>> > >> > >> > project blog:
>> > >> > >> >
>> > >> > >> > -- Any PPMC member, upon request, can have write
access.
>> > >> > >> >
>> > >> > >> > -- We can use the project's official logo in conjunction
with the account.
>> > >> > >> >
>> > >> > >> > -- We would promote the account on our project's
website.
>> > >> > >> >
>> > >> > >> > -- We would generally treat the account as an official
voice of the
>> > >> > >> > project, not as a personal account.
>> > >> > >> >
>> > >> > >> > I'm not saying we need to pre-review and and approve
every "tweet"
>> > >> > >> > sent through the account.  But we should set expectations
that the
>> > >> > >> > account is to be used in a professional fashion,
upholding the
>> > >> > >> > standards of this project, not used to settle personal
disputes, to
>> > >> > >> > promote personal business, etc.
>> > >> > >> >
>> > >> > >>
>> > >> > >> An option could be to agree on a simple guideline for
that, so that
>> > >> > >> everyone knows how to handle it. I'm thinking not only
about the style of
>> > >> > >> communication, but also about who to follow, how to engage
in
>> > >> > >> conversations, improve outreach, etc.
>> > >> > >>
>> > >> > >>
>> > >> > >> > There are already several Twitter accounts that
use the OOo name or
>> > >> > >> > trademarks:
>> > >> > >> >
>> > >> > >> > http://twitter.com/#!/openofficeorg  --- This account
has 1571
>> > >> > >> > followers.  But it is not sharing any AOO status,
no links to blog
>> > >> > >> > posts, announcements, etc.  Who controls it?  Are
>> > >> > >> > we able to get it under PPMC control?  Can we rebrand
it as Apache
>> > >> > >> > OpenOffice?
>> > >> > >> >
>> > >> > >>
>> > >> > >> That could be a good starting point, I think. It seems
like if you're the
>> > >> > >> only one who can send DM to the actual owner's account.
>> > >> > >>
>> > >> > >>
>> > >> > >> >
>> > >> > >> > http://twitter.com/#!/openoffice -- This account
seems unused.  Only one
>> > >> > >> > tweet.
>> > >> > >> >
>> > >> > >>
>> > >> > >> I'd try to get that it too. It's better than ApacheOO,
and you might want
>> > >> > >> to put the full name in the Settings > Account >
Name.
>> > >> > >>
>> > >> > > Hi Roberto, Rob
>> > >> > >
>> > >> > > I just did so now, and followed up with an email to the account
contact
>> > >> > > in the whois database for the domain listed, the linked sub-domain
has
>> > >> > > been dead for a while IIRC, though the main site is alive
- anyway, I'll
>> > >> > > report back when (or if) I hear anything back.
>> > >> > >
>> > >> >
>> > >> > Hi Drew,
>> > >> >
>> > >> > It has been 5 days now.  Have you received any response from
that domain owner?
>> > >>
>> > >> No nothing.
>> > >>
>> > >> >
>> > >> > If not, I'm ready to go with a new account:   https://twitter.com/#!/apacheoo
>> > >>
>> > >> a good account name for an announcement stream, even with the other
IMO.
>> > >
>> > > Howdy all,
>> > >
>> > > Wanted to follow up on this.
>> > >
>> > > As I think about, IMO, this is a good moment to use a new account(s) for
>> > > a more formal, account of record if you will, for the project; Apache
>> > > OpenOffice. The use of the apache in the account name makes very good
>> > > sense to me for this purpose.
>> > >
>> > > The flip side of that then would be to treat the existing social media
>> > > account as more community, less formal, voices.
>> > >
>> >
>> > I'm not sure I understand your distinction between formal and
>> > community.  Surely the AOO project and the PPMC comprise a community?
>>
>> Howdy Rob, Alexandro, et al
>>
>> Yes of course there is the community made up by everyone involved.
>>
>> We also recognize the difference between those things done by the
>> community versus things done by members of the community, and by others
>> friendly to the community but not necessarily an integral part (yet
>> hopefully) of it.
>>
>> This is why for instance there is a separate announcement ML. Of course
>> a community member creates the post, but when it comes through that
>> channel it is not a post from the individual it is from the community as
>> a whole.
>>
>> The same situation exists within the social media channels.
>>
>>
>> >
>> > > Anyawy - the apacheoo does get my vote for an appropriate name, for the
>> > > project account.
>> > >
>> > > I took the liberty then to register the same name with the identi.ca
>> > > network.
>> > > http://identi.ca/apacheoo
>> > >
>> > > IMO identi.ca, which has a smaller user base then twitter, represents an
>> > > important target group to the project.
>> > >
>> > > The two accounts, if we use them for this, should be tied together.
>> > > Certainly at the level that a post to the identi.ca should automatically
>> > > broadcast to the twitter network. (easy to do)
>> > >
>> >
>> > So this can be automated?
>>
>> yes, it is (unless it has changed recently it only a one way street). It
>> will require the Twitter account to be linked to the identi.ca account -
>> so someone that can authenticate against both accounts must perform
>> that, but once done, any post originating from the identia.ca account
>> will automatically be injected into the twitter network, using the
>> linked Twitter account. Even with the one way nature, (twitter does not
>> flow back into identi.ca) this has proven to work well, but it does mean
>> that one needs to monitor both networks separately.
>>
>> [note on that - I reserved, registered, the identi.ca account but it is
>> simply based on an email address - that address does not need to
>> continue to be mine, it was not created to be a personal account,
>> sharing authentication information amongst a few of us would be my first
>> preference]
>>
>> >
>> > > A couple of thoughts on 'formal account of record':
>> > >
>> > > Would recommend that the accounts not be used to follow lots of other
>> > > accounts.
>> > >
>> >
>> > What exactly is your concern here?
>>
>> There is indeed a reason, for this point and the others. I need to break
>> off for a little bit here, but wanted to get the above sent and will
>> come back to these specific points this afternoon.
>
> Howdy,
>
> A bit longer then I thought, but back to this.
>
> Alright - so first thing is that this is not a bunch of hard and fast
> rules of course more a set of best practices for a particular type of
> account.
>
> There are a few goals for this account:
>
> A large following.
> A large number of re-tweets.
> Ability to generate interest in, or start a conversation on, the message
> delivered.
>
> To help attain those goals then.
>
> For a reasonable following, just this should get a few thousand:
> - An account anointed as the official stream.
> - Expose the ability to create the relationship to our user's account of
> choice (twitter / identi.ca) from project web sites, listed in project
> generated communications and other devices as may arise.
> An account with a high signal to noise ratio and gravitas.
>

I am with you up to here. Not so sure about gravitas.   We certainly
want to be "professional", but not so sure we want to be "corporate".
I think "fun" should be one of the attributes the public associates
with the project.  This can also help with getting more followers and
more retweets.  But not merely casually fun, but with a purpose.

> For re-tweets and impact, lets call it, IMO however we want to maintain
> a low signal to noise ratio also. By which I mean - to really get the
> post (or message) to a mass audience it is not only the number of
> individual accounts, or even the percentage of re-tweets/follows alone,
> but also that the messages are picked-up (re-tweeted or reference used
> perhaps) by media accounts and other accounts with either large
> followings (I'm including twitter 'whales' here also..:) and/or
> followings heavily weighted to focus audiences.
>
> For these accounts it is important that the human reading for that
> account wants to read your message in a stream of many sources - IMO the
> best way to get them to take the 15seconds to read your message is to
> ensure that you do not waste their time - and to them what is important
> is that the message be of interest to all of their readers.
>

So again, tweeting with a purpose.

> So without taking each point individually in this email, together they
> form what I believe to be a good starting..understanding or loose game
> plan for today... of best ways to use the new account
> - Also remember to that everything the account does, which accounts it
> follows, which messages it re-tweets (and the accounts used for the
> original message) will in some small way then be linked into the
> project, whether that is the intent or not.
>

OK.  If put in the form of guidelines rather than strict rules, I'm
fine with that.  I'd also suggest that we should give some thought to
how these accounts work together to cross-promote. For example, if not
automatically, we should at least manually ensure that new blog posts
get tweeted, anything sent to ooo-announce gets tweeted, etc.

> A couple of quick links for review.
>
> Four accounts that I think pretty much follow the 'rules' if you will:
>
> http://twitter.com/#!/theasf
> http://twitter.com/#!/fedora
> https://twitter.com/#!/opensuse
> https://twitter.com/#!/docufoundation
>
> Two more that I would say show that nothing is in stone, but I'd say
> they still
>
> http://twitter.com/#!/ubuntu
> http://twitter.com/#!/alphafive
>
>
> I would touch one item - auto-generated information. Specifically I am
> referring to no timed, scheduled, content. However, content specifically
> triggered by a human action on a linked service does not violate that -
> so connecting the project blog to automatically post to twitter when a
> new article is posted..yes, good idea.
>
> I hope helps to more clearly explain my thinking on that.
>

I'm still not understanding the issue wrt scheduled tweets. I think
that would be a good idea, for example, if someone is tweeting from
Australia, for them to time-shift their tweets to get more of  a
global audience.  Otherwise the tweets just scroll off.

What would an example of a bad use of scheduled tweets?  Is your
concern with just filling a quota by having low value tweets coming
out around the clock to simulate activity?  I'd agree with you on
that, but I think that is covered by just avoiding useless tweets in
general.

> Thanks
>
> //drew
>
>> >
>> > > The accounts should not be used to re-tweet others messages.
>> > >
>> >
>> > Again, what is your concern here?  I think it is very natural for a
>> > twitter account to retreat a post that refers to AOO in a positive or
>> > interesting way.  That is how social networking works,   It seems to
>> > want to turn this into a broadcast, 1-to-many medium.  What is the
>> > argument for doing that?  Why take the social out of social
>> > networking?
>> >
>> > > The accounts should _not_ be used for auto-generated scheduled postings.
>> > >
>> >
>> > Again, what is your concern with this?  Scheduled posts have many good
>> > reasons, especially time shifting.  You don't want to become
>> > spam-like, but scheduling a post so it shows up at an optimal time for
>> > an audience is considered to be a best practice by many,
>> >
>> > > The accounts do need to be used on a regular basis to build up
>> > > followers.
>> > >
>> >
>> > Yes.
>> >
>> > > Ability to 'follow' the accounts needs to be easily done within the main
>> > > web infrastructure and there should be some naturally well fitting
>> > > locations where that can be done.
>> > >
>> >
>> > Should be easy.
>> >
>> > > Anyone using the accounts should remember to keep the message focused to
>> > > the project.
>> > >
>> > > Well, that's a good spot to shutup huh :-) and let folks add their
>> > > wisdom here.
>> > >
>> > > So what you think - Use the new ApacheOO accounts?
>> > >
>> > > Thanks,
>> > >
>> > > //drew
>> > >
>> > >
>> > >
>> > >>
>> > >> //drew
>> > >>
>> > >> > I have it configured with the BirdHerd service, so up to 10 PPMC
>> > >> > members will be able send tweets via that account.
>> > >> >
>> > >> > -Rob
>> > >> >
>> > >> >
>> > >> > > //drew
>> > >> > >
>> > >> > >
>> > >> > > <snip>
>> > >> > >
>> > >> >
>> > >>
>> > >>
>> > >>
>> > >
>> > >
>> >
>>
>>
>>
>
>
>
>

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