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From Rob Weir <robw...@apache.org>
Subject Re: Apache OpenOffice Project Twitter Account
Date Tue, 17 Apr 2012 17:11:37 GMT
On Tue, Apr 17, 2012 at 5:51 PM, drew <drew@baseanswers.com> wrote:
> On Mon, 2012-04-16 at 00:50 -0400, drew wrote:
>> On Sun, 2012-04-15 at 18:25 -0400, Rob Weir wrote:
>> > On Wed, Apr 11, 2012 at 12:08 PM, drew <drew@baseanswers.com> wrote:
>> > > On Wed, 2012-04-11 at 17:43 +0200, Roberto Galoppini wrote:
>> > >> On Wed, Apr 11, 2012 at 4:09 PM, Rob Weir <robweir@apache.org>
wrote:
>> > >>
>> > >> > Social media outreach, via Twitter, Facebook, Google+, etc., is
an
>> > >> > important part of outreach to users. Although the Apache developer
>> > >> > community is firmly rooted in mailing lists, we know that our
users
>> > >> > live in a different world.   If we want to engage with them we
need to
>> > >> > use the tools that they use, and communicate the way they communicate.
>> > >> >
>> > >> > Now that we're very close to the AOO 3.4 release, I'd like to
start
>> > >> > with a project Twitter account, under PPMC control.
>> > >> >
>> > >> > By "under PPMC control" I mean something similar to how we treat
the
>> > >> > project blog:
>> > >> >
>> > >> > -- Any PPMC member, upon request, can have write access.
>> > >> >
>> > >> > -- We can use the project's official logo in conjunction with
the account.
>> > >> >
>> > >> > -- We would promote the account on our project's website.
>> > >> >
>> > >> > -- We would generally treat the account as an official voice of
the
>> > >> > project, not as a personal account.
>> > >> >
>> > >> > I'm not saying we need to pre-review and and approve every "tweet"
>> > >> > sent through the account.  But we should set expectations that
the
>> > >> > account is to be used in a professional fashion, upholding the
>> > >> > standards of this project, not used to settle personal disputes,
to
>> > >> > promote personal business, etc.
>> > >> >
>> > >>
>> > >> An option could be to agree on a simple guideline for that, so that
>> > >> everyone knows how to handle it. I'm thinking not only about the style
of
>> > >> communication, but also about who to follow, how to engage in
>> > >> conversations, improve outreach, etc.
>> > >>
>> > >>
>> > >> > There are already several Twitter accounts that use the OOo name
or
>> > >> > trademarks:
>> > >> >
>> > >> > http://twitter.com/#!/openofficeorg  --- This account has 1571
>> > >> > followers.  But it is not sharing any AOO status, no links to
blog
>> > >> > posts, announcements, etc.  Who controls it?  Are
>> > >> > we able to get it under PPMC control?  Can we rebrand it as Apache
>> > >> > OpenOffice?
>> > >> >
>> > >>
>> > >> That could be a good starting point, I think. It seems like if you're
the
>> > >> only one who can send DM to the actual owner's account.
>> > >>
>> > >>
>> > >> >
>> > >> > http://twitter.com/#!/openoffice -- This account seems unused.
 Only one
>> > >> > tweet.
>> > >> >
>> > >>
>> > >> I'd try to get that it too. It's better than ApacheOO, and you might
want
>> > >> to put the full name in the Settings > Account > Name.
>> > >>
>> > > Hi Roberto, Rob
>> > >
>> > > I just did so now, and followed up with an email to the account contact
>> > > in the whois database for the domain listed, the linked sub-domain has
>> > > been dead for a while IIRC, though the main site is alive - anyway, I'll
>> > > report back when (or if) I hear anything back.
>> > >
>> >
>> > Hi Drew,
>> >
>> > It has been 5 days now.  Have you received any response from that domain owner?
>>
>> No nothing.
>>
>> >
>> > If not, I'm ready to go with a new account:   https://twitter.com/#!/apacheoo
>>
>> a good account name for an announcement stream, even with the other IMO.
>
> Howdy all,
>
> Wanted to follow up on this.
>
> As I think about, IMO, this is a good moment to use a new account(s) for
> a more formal, account of record if you will, for the project; Apache
> OpenOffice. The use of the apache in the account name makes very good
> sense to me for this purpose.
>

One other detail to ponder.   BirdHerd supports two ways of handling
group Twitter accounts.  In the first way, each post goes our from the
group account like this:

twitter message /via @username

In the 2nd mode the messages go out like:

twitter message

They differ based on whether there is the "via" at the end with the
real name of Tweet author.

Depending on which approach we take you end up with different "feels"
for the account.  In one case we're a project of individuals, in the
other case we're somewhat hidden behind the account.  We see both
examples in use at Apache, in other contexts.   Emails, support posts,
even blog posts are done by specific, identifiable authors.  But ASF
Press releases come from the organization.


> The flip side of that then would be to treat the existing social media
> account as more community, less formal, voices.
>
> Anyawy - the apacheoo does get my vote for an appropriate name, for the
> project account.
>
> I took the liberty then to register the same name with the identi.ca
> network.
> http://identi.ca/apacheoo
>
> IMO identi.ca, which has a smaller user base then twitter, represents an
> important target group to the project.
>
> The two accounts, if we use them for this, should be tied together.
> Certainly at the level that a post to the identi.ca should automatically
> broadcast to the twitter network. (easy to do)
>
> A couple of thoughts on 'formal account of record':
>
> Would recommend that the accounts not be used to follow lots of other
> accounts.
>
> The accounts should not be used to re-tweet others messages.
>
> The accounts should _not_ be used for auto-generated scheduled postings.
>
> The accounts do need to be used on a regular basis to build up
> followers.
>
> Ability to 'follow' the accounts needs to be easily done within the main
> web infrastructure and there should be some naturally well fitting
> locations where that can be done.
>
> Anyone using the accounts should remember to keep the message focused to
> the project.
>
> Well, that's a good spot to shutup huh :-) and let folks add their
> wisdom here.
>
> So what you think - Use the new ApacheOO accounts?
>
> Thanks,
>
> //drew
>
>
>
>>
>> //drew
>>
>> > I have it configured with the BirdHerd service, so up to 10 PPMC
>> > members will be able send tweets via that account.
>> >
>> > -Rob
>> >
>> >
>> > > //drew
>> > >
>> > >
>> > > <snip>
>> > >
>> >
>>
>>
>>
>
>

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