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From Alexandro Colorado <...@apache.org>
Subject Re: Apache OpenOffice Project Twitter Account
Date Tue, 17 Apr 2012 17:25:43 GMT
On 4/17/12, Rob Weir <robweir@apache.org> wrote:
> On Tue, Apr 17, 2012 at 5:51 PM, drew <drew@baseanswers.com> wrote:
>> On Mon, 2012-04-16 at 00:50 -0400, drew wrote:
>>> On Sun, 2012-04-15 at 18:25 -0400, Rob Weir wrote:
>>> > On Wed, Apr 11, 2012 at 12:08 PM, drew <drew@baseanswers.com> wrote:
>>> > > On Wed, 2012-04-11 at 17:43 +0200, Roberto Galoppini wrote:
>>> > >> On Wed, Apr 11, 2012 at 4:09 PM, Rob Weir <robweir@apache.org>
>>> > >> wrote:
>>> > >>
>>> > >> > Social media outreach, via Twitter, Facebook, Google+, etc.,
is an
>>> > >> > important part of outreach to users. Although the Apache developer
>>> > >> > community is firmly rooted in mailing lists, we know that
our
>>> > >> > users
>>> > >> > live in a different world.   If we want to engage with them
we
>>> > >> > need to
>>> > >> > use the tools that they use, and communicate the way they
>>> > >> > communicate.
>>> > >> >
>>> > >> > Now that we're very close to the AOO 3.4 release, I'd like
to
>>> > >> > start
>>> > >> > with a project Twitter account, under PPMC control.
>>> > >> >
>>> > >> > By "under PPMC control" I mean something similar to how we
treat
>>> > >> > the
>>> > >> > project blog:
>>> > >> >
>>> > >> > -- Any PPMC member, upon request, can have write access.
>>> > >> >
>>> > >> > -- We can use the project's official logo in conjunction with
the
>>> > >> > account.
>>> > >> >
>>> > >> > -- We would promote the account on our project's website.
>>> > >> >
>>> > >> > -- We would generally treat the account as an official voice
of
>>> > >> > the
>>> > >> > project, not as a personal account.
>>> > >> >
>>> > >> > I'm not saying we need to pre-review and and approve every
"tweet"
>>> > >> > sent through the account.  But we should set expectations
that the
>>> > >> > account is to be used in a professional fashion, upholding
the
>>> > >> > standards of this project, not used to settle personal disputes,
>>> > >> > to
>>> > >> > promote personal business, etc.
>>> > >> >
>>> > >>
>>> > >> An option could be to agree on a simple guideline for that, so
that
>>> > >> everyone knows how to handle it. I'm thinking not only about the
>>> > >> style of
>>> > >> communication, but also about who to follow, how to engage in
>>> > >> conversations, improve outreach, etc.
>>> > >>
>>> > >>
>>> > >> > There are already several Twitter accounts that use the OOo
name
>>> > >> > or
>>> > >> > trademarks:
>>> > >> >
>>> > >> > http://twitter.com/#!/openofficeorg  --- This account has
1571
>>> > >> > followers.  But it is not sharing any AOO status, no links
to blog
>>> > >> > posts, announcements, etc.  Who controls it?  Are
>>> > >> > we able to get it under PPMC control?  Can we rebrand it as
Apache
>>> > >> > OpenOffice?
>>> > >> >
>>> > >>
>>> > >> That could be a good starting point, I think. It seems like if
>>> > >> you're the
>>> > >> only one who can send DM to the actual owner's account.
>>> > >>
>>> > >>
>>> > >> >
>>> > >> > http://twitter.com/#!/openoffice -- This account seems unused.
>>> > >> >  Only one
>>> > >> > tweet.
>>> > >> >
>>> > >>
>>> > >> I'd try to get that it too. It's better than ApacheOO, and you
might
>>> > >> want
>>> > >> to put the full name in the Settings > Account > Name.
>>> > >>
>>> > > Hi Roberto, Rob
>>> > >
>>> > > I just did so now, and followed up with an email to the account
>>> > > contact
>>> > > in the whois database for the domain listed, the linked sub-domain
>>> > > has
>>> > > been dead for a while IIRC, though the main site is alive - anyway,
>>> > > I'll
>>> > > report back when (or if) I hear anything back.
>>> > >
>>> >
>>> > Hi Drew,
>>> >
>>> > It has been 5 days now.  Have you received any response from that
>>> > domain owner?
>>>
>>> No nothing.
>>>
>>> >
>>> > If not, I'm ready to go with a new account:
>>> > https://twitter.com/#!/apacheoo
>>>
>>> a good account name for an announcement stream, even with the other IMO.
>>
>> Howdy all,
>>
>> Wanted to follow up on this.
>>
>> As I think about, IMO, this is a good moment to use a new account(s) for
>> a more formal, account of record if you will, for the project; Apache
>> OpenOffice. The use of the apache in the account name makes very good
>> sense to me for this purpose.
>>
>
> One other detail to ponder.   BirdHerd supports two ways of handling
> group Twitter accounts.  In the first way, each post goes our from the
> group account like this:
>
> twitter message /via @username
>
> In the 2nd mode the messages go out like:
>
> twitter message
>
> They differ based on whether there is the "via" at the end with the
> real name of Tweet author.
>
> Depending on which approach we take you end up with different "feels"
> for the account.  In one case we're a project of individuals, in the
> other case we're somewhat hidden behind the account.  We see both
> examples in use at Apache, in other contexts.   Emails, support posts,
> even blog posts are done by specific, identifiable authors.  But ASF
> Press releases come from the organization.

ok thanks for the explanation.

>
>
>> The flip side of that then would be to treat the existing social media
>> account as more community, less formal, voices.
>>
>> Anyawy - the apacheoo does get my vote for an appropriate name, for the
>> project account.
>>
>> I took the liberty then to register the same name with the identi.ca
>> network.
>> http://identi.ca/apacheoo
>>
>> IMO identi.ca, which has a smaller user base then twitter, represents an
>> important target group to the project.
>>
>> The two accounts, if we use them for this, should be tied together.
>> Certainly at the level that a post to the identi.ca should automatically
>> broadcast to the twitter network. (easy to do)
>>
>> A couple of thoughts on 'formal account of record':
>>
>> Would recommend that the accounts not be used to follow lots of other
>> accounts.
>>
>> The accounts should not be used to re-tweet others messages.
>>
>> The accounts should _not_ be used for auto-generated scheduled postings.
>>
>> The accounts do need to be used on a regular basis to build up
>> followers.
>>
>> Ability to 'follow' the accounts needs to be easily done within the main
>> web infrastructure and there should be some naturally well fitting
>> locations where that can be done.
>>
>> Anyone using the accounts should remember to keep the message focused to
>> the project.
>>
>> Well, that's a good spot to shutup huh :-) and let folks add their
>> wisdom here.
>>
>> So what you think - Use the new ApacheOO accounts?
>>
>> Thanks,
>>
>> //drew
>>
>>
>>
>>>
>>> //drew
>>>
>>> > I have it configured with the BirdHerd service, so up to 10 PPMC
>>> > members will be able send tweets via that account.
>>> >
>>> > -Rob
>>> >
>>> >
>>> > > //drew
>>> > >
>>> > >
>>> > > <snip>
>>> > >
>>> >
>>>
>>>
>>>
>>
>>
>


-- 
Alexandro Colorado
OpenOffice.org EspaƱol
http://es.openoffice.org

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