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From Michael Acevedo <vea1...@gmail.com>
Subject Re: Apache OpenOffice Project Twitter Account
Date Tue, 17 Apr 2012 18:40:19 GMT
Hi,

Wouldn't hurt also having a Youtube account for the project as well. The
other competitor has one already...

On Tue, Apr 17, 2012 at 1:34 PM, drew <drew@baseanswers.com> wrote:

> On Tue, 2012-04-17 at 18:43 +0200, Rob Weir wrote:
> > On Tue, Apr 17, 2012 at 5:51 PM, drew <drew@baseanswers.com> wrote:
> > > On Mon, 2012-04-16 at 00:50 -0400, drew wrote:
> > >> On Sun, 2012-04-15 at 18:25 -0400, Rob Weir wrote:
> > >> > On Wed, Apr 11, 2012 at 12:08 PM, drew <drew@baseanswers.com>
> wrote:
> > >> > > On Wed, 2012-04-11 at 17:43 +0200, Roberto Galoppini wrote:
> > >> > >> On Wed, Apr 11, 2012 at 4:09 PM, Rob Weir <robweir@apache.org>
> wrote:
> > >> > >>
> > >> > >> > Social media outreach, via Twitter, Facebook, Google+,
etc.,
> is an
> > >> > >> > important part of outreach to users. Although the Apache
> developer
> > >> > >> > community is firmly rooted in mailing lists, we know
that our
> users
> > >> > >> > live in a different world.   If we want to engage with
them we
> need to
> > >> > >> > use the tools that they use, and communicate the way
they
> communicate.
> > >> > >> >
> > >> > >> > Now that we're very close to the AOO 3.4 release, I'd
like to
> start
> > >> > >> > with a project Twitter account, under PPMC control.
> > >> > >> >
> > >> > >> > By "under PPMC control" I mean something similar to
how we
> treat the
> > >> > >> > project blog:
> > >> > >> >
> > >> > >> > -- Any PPMC member, upon request, can have write access.
> > >> > >> >
> > >> > >> > -- We can use the project's official logo in conjunction
with
> the account.
> > >> > >> >
> > >> > >> > -- We would promote the account on our project's website.
> > >> > >> >
> > >> > >> > -- We would generally treat the account as an official
voice
> of the
> > >> > >> > project, not as a personal account.
> > >> > >> >
> > >> > >> > I'm not saying we need to pre-review and and approve
every
> "tweet"
> > >> > >> > sent through the account.  But we should set expectations
that
> the
> > >> > >> > account is to be used in a professional fashion, upholding
the
> > >> > >> > standards of this project, not used to settle personal
> disputes, to
> > >> > >> > promote personal business, etc.
> > >> > >> >
> > >> > >>
> > >> > >> An option could be to agree on a simple guideline for that,
so
> that
> > >> > >> everyone knows how to handle it. I'm thinking not only about
the
> style of
> > >> > >> communication, but also about who to follow, how to engage
in
> > >> > >> conversations, improve outreach, etc.
> > >> > >>
> > >> > >>
> > >> > >> > There are already several Twitter accounts that use
the OOo
> name or
> > >> > >> > trademarks:
> > >> > >> >
> > >> > >> > http://twitter.com/#!/openofficeorg  --- This account
has 1571
> > >> > >> > followers.  But it is not sharing any AOO status, no
links to
> blog
> > >> > >> > posts, announcements, etc.  Who controls it?  Are
> > >> > >> > we able to get it under PPMC control?  Can we rebrand
it as
> Apache
> > >> > >> > OpenOffice?
> > >> > >> >
> > >> > >>
> > >> > >> That could be a good starting point, I think. It seems like
if
> you're the
> > >> > >> only one who can send DM to the actual owner's account.
> > >> > >>
> > >> > >>
> > >> > >> >
> > >> > >> > http://twitter.com/#!/openoffice -- This account seems
> unused.  Only one
> > >> > >> > tweet.
> > >> > >> >
> > >> > >>
> > >> > >> I'd try to get that it too. It's better than ApacheOO, and
you
> might want
> > >> > >> to put the full name in the Settings > Account > Name.
> > >> > >>
> > >> > > Hi Roberto, Rob
> > >> > >
> > >> > > I just did so now, and followed up with an email to the account
> contact
> > >> > > in the whois database for the domain listed, the linked
> sub-domain has
> > >> > > been dead for a while IIRC, though the main site is alive -
> anyway, I'll
> > >> > > report back when (or if) I hear anything back.
> > >> > >
> > >> >
> > >> > Hi Drew,
> > >> >
> > >> > It has been 5 days now.  Have you received any response from that
> domain owner?
> > >>
> > >> No nothing.
> > >>
> > >> >
> > >> > If not, I'm ready to go with a new account:
> https://twitter.com/#!/apacheoo
> > >>
> > >> a good account name for an announcement stream, even with the other
> IMO.
> > >
> > > Howdy all,
> > >
> > > Wanted to follow up on this.
> > >
> > > As I think about, IMO, this is a good moment to use a new account(s)
> for
> > > a more formal, account of record if you will, for the project; Apache
> > > OpenOffice. The use of the apache in the account name makes very good
> > > sense to me for this purpose.
> > >
> > > The flip side of that then would be to treat the existing social media
> > > account as more community, less formal, voices.
> > >
> >
> > I'm not sure I understand your distinction between formal and
> > community.  Surely the AOO project and the PPMC comprise a community?
>
> Howdy Rob, Alexandro, et al
>
> Yes of course there is the community made up by everyone involved.
>
> We also recognize the difference between those things done by the
> community versus things done by members of the community, and by others
> friendly to the community but not necessarily an integral part (yet
> hopefully) of it.
>
> This is why for instance there is a separate announcement ML. Of course
> a community member creates the post, but when it comes through that
> channel it is not a post from the individual it is from the community as
> a whole.
>
> The same situation exists within the social media channels.
>
>
> >
> > > Anyawy - the apacheoo does get my vote for an appropriate name, for the
> > > project account.
> > >
> > > I took the liberty then to register the same name with the identi.ca
> > > network.
> > > http://identi.ca/apacheoo
> > >
> > > IMO identi.ca, which has a smaller user base then twitter, represents
> an
> > > important target group to the project.
> > >
> > > The two accounts, if we use them for this, should be tied together.
> > > Certainly at the level that a post to the identi.ca should
> automatically
> > > broadcast to the twitter network. (easy to do)
> > >
> >
> > So this can be automated?
>
> yes, it is (unless it has changed recently it only a one way street). It
> will require the Twitter account to be linked to the identi.ca account -
> so someone that can authenticate against both accounts must perform
> that, but once done, any post originating from the identia.ca account
> will automatically be injected into the twitter network, using the
> linked Twitter account. Even with the one way nature, (twitter does not
> flow back into identi.ca) this has proven to work well, but it does mean
> that one needs to monitor both networks separately.
>
> [note on that - I reserved, registered, the identi.ca account but it is
> simply based on an email address - that address does not need to
> continue to be mine, it was not created to be a personal account,
> sharing authentication information amongst a few of us would be my first
> preference]
>
> >
> > > A couple of thoughts on 'formal account of record':
> > >
> > > Would recommend that the accounts not be used to follow lots of other
> > > accounts.
> > >
> >
> > What exactly is your concern here?
>
> There is indeed a reason, for this point and the others. I need to break
> off for a little bit here, but wanted to get the above sent and will
> come back to these specific points this afternoon.
>
> //drew
>
> >
> > > The accounts should not be used to re-tweet others messages.
> > >
> >
> > Again, what is your concern here?  I think it is very natural for a
> > twitter account to retreat a post that refers to AOO in a positive or
> > interesting way.  That is how social networking works,   It seems to
> > want to turn this into a broadcast, 1-to-many medium.  What is the
> > argument for doing that?  Why take the social out of social
> > networking?
> >
> > > The accounts should _not_ be used for auto-generated scheduled
> postings.
> > >
> >
> > Again, what is your concern with this?  Scheduled posts have many good
> > reasons, especially time shifting.  You don't want to become
> > spam-like, but scheduling a post so it shows up at an optimal time for
> > an audience is considered to be a best practice by many,
> >
> > > The accounts do need to be used on a regular basis to build up
> > > followers.
> > >
> >
> > Yes.
> >
> > > Ability to 'follow' the accounts needs to be easily done within the
> main
> > > web infrastructure and there should be some naturally well fitting
> > > locations where that can be done.
> > >
> >
> > Should be easy.
> >
> > > Anyone using the accounts should remember to keep the message focused
> to
> > > the project.
> > >
> > > Well, that's a good spot to shutup huh :-) and let folks add their
> > > wisdom here.
> > >
> > > So what you think - Use the new ApacheOO accounts?
> > >
> > > Thanks,
> > >
> > > //drew
> > >
> > >
> > >
> > >>
> > >> //drew
> > >>
> > >> > I have it configured with the BirdHerd service, so up to 10 PPMC
> > >> > members will be able send tweets via that account.
> > >> >
> > >> > -Rob
> > >> >
> > >> >
> > >> > > //drew
> > >> > >
> > >> > >
> > >> > > <snip>
> > >> > >
> > >> >
> > >>
> > >>
> > >>
> > >
> > >
> >
>
>
>


-- 
Best,
Michael

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