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From Roberto Galoppini <rgalopp...@geek.net>
Subject Re: Apache OpenOffice Project Twitter Account
Date Wed, 18 Apr 2012 16:53:19 GMT
On Wed, Apr 18, 2012 at 5:44 PM, Rob Weir <robweir@apache.org> wrote:
> On Wed, Apr 18, 2012 at 3:36 PM, Roberto Galoppini <rgaloppini@geek.net> wrote:
>> On Tue, Apr 17, 2012 at 7:08 PM, Alexandro Colorado <jza@apache.org> wrote:
>>
>>> On 4/17/12, drew <drew@baseanswers.com> wrote:
>>> > On Tue, 2012-04-17 at 11:15 -0500, Alexandro Colorado wrote:
>>> >> My point is that we are going to be bombarded with support questions,
>>> >> regardless if we choose not to, is not up to us.
>>> >>
>>> >> Sure you can redirect them to the ML/Forums, but that would be done
>>> >> 99% of the time, which will frustrate the user and the handlers.
>>> >>
>>> >> That's the point I wanted to make based on the experience of handling
>>> >> these accounts in the past.
>>> >>
>>> >> Like I said, I am more concern with solving the issue of operation
>>> >> first than figuring out which new accounts to create and why/why not.
>>> >
>>> > Well, I am not advocating removal of any existing accounts.
>>>
>>> I am sure you didn't. That is not what I said.
>>>
>>
>> Hi Alexandro and all,
>>
>> Will @openofficeorg be under the Apache OpenOffice control? If this is the
>> case, I wonder if it wouldn't be better to use that one instead of the new
>> ones. In case I'd recommend to upload the new logo, as well as to update
>> the short description.
>>
>
> We've tried to contact the owner of @openofficeorg, to discuss putting
> this account under PPMC control.  We have no had success with that. So
> we're going forward with a new account.  It should be easy and quick
> to get a similar number of followers once we promote it on the
> homepage.

They're using the Apache OpenOffice label, people will get confused,
this is unfortunate. Wonder if Apache trademark policies allow them to
do so, though.


>
>>
>>>
>>> > What I am advocating is the creation of a set un-ambiguous official
>>> > Apache OpenOffice project accounts.
>>>
>>> what will happened when the unambigous official account get support
>>> inquiries everyday?
>>>
>>
>> I had a look at the flow of questions and answers, it seems manageable to
>> me.
>>
>>
>>
>>>
>>> >
>>> > I believe that there is work needing to be done to establish the Apache
>>> > OpenOffice identity.
>>> >
>>> > It seems to me that this is an appropriate step to further that goal.
>>>
>>
>> Here my list of recommendations:
>>
>> 1. Rebranding existing accounts (see above)
>> 2. Spend some time to choose (few) people to follow (maybe using keywords
>> like office suites, odf, open standards, etc).
>>    As of today only Alexandro and Rob are followed by @openofficeorg,
>> think we should spend some time to choose people to follow, so that it
>> could be easier to engage in conversations using tools like googlefinder,
>> Listorious, etc.
>
> That is an interesting point.  Many people decide who to follow based
> on recommendation engines that look at existing following patterns in
> Twitter.  So having a good set of mutual followers will help.
>
>> 3. Start simple. So announcements, news from our blog, new committers, etc.
>> 4. Be consistent. Two message a day could be a good starting point, maybe
>> once a day over the week-ends.
>> 5. Don't follow back just for the sake of it, it's wise to follow only
>> people we might want to engage with.
>> 6. Start conversations with people we know, related projects, etc.
>
> For example, we might congratulate other OSS projects,Apache and
> external, that make new releases, if these would be of interest to our
> followers.

And we could join conversations taking place in the open standards
world if somehow related to ODF, etc. For example Andy Updegrove has
now a twitter account, he might be someone to follow and to engage
with.

Roberto

>
>> 7. Establish a clear policy about language style, but especially for how to
>> handle "crises"
>> 8. Use a tool to measure our improvements, both Klout and PeerIndex may be
>> useful in this respect.
>>
>> Roberto
>>
>>
>>>
>>> Sure I agree, but my point is really about how to do it based on
>>> previous issues.
>>>
>>> >
>>> > //drew
>>> >
>>> >>
>>> >> On 4/17/12, drew <drew@baseanswers.com> wrote:
>>> >> > On Tue, 2012-04-17 at 11:02 -0500, Alexandro Colorado wrote:
>>> >> >> I think this provide a bit of confussion on the user end. Also
I
>>> >> >> recognize the struggle of keeping the accounts active. Making
>>> multiple
>>> >> >> accounts will increase the job.
>>> >> >>
>>> >> >> The blog itself has not been updated that frequently, and I
am not
>>> >> >> sure if this will increase as we get a release.
>>> >> >>
>>> >> >> Most of the use of the accounts on my experience is support-like
>>> >> >> issues. So relying on one single point of contact is also pretty
bad.
>>> >> >>
>>> >> >> Having an AOO-Support and AOO-Annoucement is equally not good
>>> strategy
>>> >> >> in my account because people will tend to stick to the account
that
>>> >> >> they see crossing their path. (Just because we structure one
way,
>>> >> >> doesnt mean users will do so).
>>> >> >>
>>> >> >> One of the issues of openofficeorg accounts both on Facebook
Google
>>> >> >> plus and twitter had been the issue of keeping the content
fresh and
>>> >> >> also interacting as a group as opposed to an individual.
>>> >> >>
>>> >> >> I would argue to stop taking liberties on creating new accounts
and
>>> >> >> instead take liberties on designing a good strategy to solve
some of
>>> >> >> these basic issues that tackle these problems.
>>> >> >>
>>> >> >> So far I am not even sure how these accounts could be handle
by
>>> >> >> infrastructure and what are the requirements. Rob mention that
>>> >> >> infrastructure should manage these, but I am also not sure
how long
>>> >> >> will they take to proxy the messages specially when it comes
to
>>> >> >> support and we get 100 inquiries a day (for example).
>>> >> >
>>> >> > Hi Alexandro,
>>> >> >
>>> >> > Good points - I would simply emphasize that I am not at all saying
>>> that
>>> >> > the apacheoo accounts should be about support - not at all.
>>> >> >
>>> >> > The ApacheOO accounts (lets focus on just twitter and identi.ca)
for
>>> a
>>> >> > moment - would be used specifically as a broadcast mechanism.
>>> >> >
>>> >> > How I as envisioning it, at least.
>>> >> >
>>> >> > //drew
>>> >> >
>>> >> >>
>>> >> >>
>>> >> >> On 4/17/12, drew <drew@baseanswers.com> wrote:
>>> >> >> > On Mon, 2012-04-16 at 00:50 -0400, drew wrote:
>>> >> >> >> On Sun, 2012-04-15 at 18:25 -0400, Rob Weir wrote:
>>> >> >> >> > On Wed, Apr 11, 2012 at 12:08 PM, drew <drew@baseanswers.com>
>>> >> >> >> > wrote:
>>> >> >> >> > > On Wed, 2012-04-11 at 17:43 +0200, Roberto
Galoppini wrote:
>>> >> >> >> > >> On Wed, Apr 11, 2012 at 4:09 PM, Rob
Weir <
>>> robweir@apache.org>
>>> >> >> >> > >> wrote:
>>> >> >> >> > >>
>>> >> >> >> > >> > Social media outreach, via Twitter,
Facebook, Google+,
>>> etc.,
>>> >> >> >> > >> > is
>>> >> >> >> > >> > an
>>> >> >> >> > >> > important part of outreach to users.
Although the Apache
>>> >> >> >> > >> > developer
>>> >> >> >> > >> > community is firmly rooted in mailing
lists, we know that
>>> our
>>> >> >> >> > >> > users
>>> >> >> >> > >> > live in a different world.   If
we want to engage with them
>>> >> >> >> > >> > we
>>> >> >> >> > >> > need
>>> >> >> >> > >> > to
>>> >> >> >> > >> > use the tools that they use, and
communicate the way they
>>> >> >> >> > >> > communicate.
>>> >> >> >> > >> >
>>> >> >> >> > >> > Now that we're very close to the
AOO 3.4 release, I'd like
>>> to
>>> >> >> >> > >> > start
>>> >> >> >> > >> > with a project Twitter account,
under PPMC control.
>>> >> >> >> > >> >
>>> >> >> >> > >> > By "under PPMC control" I mean
something similar to how we
>>> >> >> >> > >> > treat
>>> >> >> >> > >> > the
>>> >> >> >> > >> > project blog:
>>> >> >> >> > >> >
>>> >> >> >> > >> > -- Any PPMC member, upon request,
can have write access.
>>> >> >> >> > >> >
>>> >> >> >> > >> > -- We can use the project's official
logo in conjunction
>>> with
>>> >> >> >> > >> > the
>>> >> >> >> > >> > account.
>>> >> >> >> > >> >
>>> >> >> >> > >> > -- We would promote the account
on our project's website.
>>> >> >> >> > >> >
>>> >> >> >> > >> > -- We would generally treat the
account as an official
>>> voice
>>> >> >> >> > >> > of
>>> >> >> >> > >> > the
>>> >> >> >> > >> > project, not as a personal account.
>>> >> >> >> > >> >
>>> >> >> >> > >> > I'm not saying we need to pre-review
and and approve every
>>> >> >> >> > >> > "tweet"
>>> >> >> >> > >> > sent through the account.  But
we should set expectations
>>> >> >> >> > >> > that
>>> >> >> >> > >> > the
>>> >> >> >> > >> > account is to be used in a professional
fashion, upholding
>>> >> >> >> > >> > the
>>> >> >> >> > >> > standards of this project, not
used to settle personal
>>> >> >> >> > >> > disputes,
>>> >> >> >> > >> > to
>>> >> >> >> > >> > promote personal business, etc.
>>> >> >> >> > >> >
>>> >> >> >> > >>
>>> >> >> >> > >> An option could be to agree on a simple
guideline for that,
>>> so
>>> >> >> >> > >> that
>>> >> >> >> > >> everyone knows how to handle it. I'm
thinking not only about
>>> >> >> >> > >> the
>>> >> >> >> > >> style of
>>> >> >> >> > >> communication, but also about who to
follow, how to engage in
>>> >> >> >> > >> conversations, improve outreach, etc.
>>> >> >> >> > >>
>>> >> >> >> > >>
>>> >> >> >> > >> > There are already several Twitter
accounts that use the OOo
>>> >> >> >> > >> > name
>>> >> >> >> > >> > or
>>> >> >> >> > >> > trademarks:
>>> >> >> >> > >> >
>>> >> >> >> > >> > http://twitter.com/#!/openofficeorg
 --- This account has
>>> >> >> >> > >> > 1571
>>> >> >> >> > >> > followers.  But it is not sharing
any AOO status, no links
>>> to
>>> >> >> >> > >> > blog
>>> >> >> >> > >> > posts, announcements, etc.  Who
controls it?  Are
>>> >> >> >> > >> > we able to get it under PPMC control?
 Can we rebrand it as
>>> >> >> >> > >> > Apache
>>> >> >> >> > >> > OpenOffice?
>>> >> >> >> > >> >
>>> >> >> >> > >>
>>> >> >> >> > >> That could be a good starting point,
I think. It seems like
>>> if
>>> >> >> >> > >> you're
>>> >> >> >> > >> the
>>> >> >> >> > >> only one who can send DM to the actual
owner's account.
>>> >> >> >> > >>
>>> >> >> >> > >>
>>> >> >> >> > >> >
>>> >> >> >> > >> > http://twitter.com/#!/openoffice
-- This account seems
>>> >> >> >> > >> > unused.
>>> >> >> >> > >> > Only one
>>> >> >> >> > >> > tweet.
>>> >> >> >> > >> >
>>> >> >> >> > >>
>>> >> >> >> > >> I'd try to get that it too. It's better
than ApacheOO, and
>>> you
>>> >> >> >> > >> might
>>> >> >> >> > >> want
>>> >> >> >> > >> to put the full name in the Settings
> Account > Name.
>>> >> >> >> > >>
>>> >> >> >> > > Hi Roberto, Rob
>>> >> >> >> > >
>>> >> >> >> > > I just did so now, and followed up with
an email to the
>>> account
>>> >> >> >> > > contact
>>> >> >> >> > > in the whois database for the domain listed,
the linked
>>> >> >> >> > > sub-domain
>>> >> >> >> > > has
>>> >> >> >> > > been dead for a while IIRC, though the main
site is alive -
>>> >> >> >> > > anyway,
>>> >> >> >> > > I'll
>>> >> >> >> > > report back when (or if) I hear anything
back.
>>> >> >> >> > >
>>> >> >> >> >
>>> >> >> >> > Hi Drew,
>>> >> >> >> >
>>> >> >> >> > It has been 5 days now.  Have you received any
response from
>>> that
>>> >> >> >> > domain
>>> >> >> >> > owner?
>>> >> >> >>
>>> >> >> >> No nothing.
>>> >> >> >>
>>> >> >> >> >
>>> >> >> >> > If not, I'm ready to go with a new account:
>>> >> >> >> > https://twitter.com/#!/apacheoo
>>> >> >> >>
>>> >> >> >> a good account name for an announcement stream, even
with the
>>> other
>>> >> >> >> IMO.
>>> >> >> >
>>> >> >> > Howdy all,
>>> >> >> >
>>> >> >> > Wanted to follow up on this.
>>> >> >> >
>>> >> >> > As I think about, IMO, this is a good moment to use a
new
>>> account(s)
>>> >> >> > for
>>> >> >> > a more formal, account of record if you will, for the
project;
>>> Apache
>>> >> >> > OpenOffice. The use of the apache in the account name
makes very
>>> good
>>> >> >> > sense to me for this purpose.
>>> >> >> >
>>> >> >> > The flip side of that then would be to treat the existing
social
>>> >> >> > media
>>> >> >> > account as more community, less formal, voices.
>>> >> >> >
>>> >> >> > Anyawy - the apacheoo does get my vote for an appropriate
name, for
>>> >> >> > the
>>> >> >> > project account.
>>> >> >> >
>>> >> >> > I took the liberty then to register the same name with
the
>>> identi.ca
>>> >> >> > network.
>>> >> >> > http://identi.ca/apacheoo
>>> >> >> >
>>> >> >> > IMO identi.ca, which has a smaller user base then twitter,
>>> represents
>>> >> >> > an
>>> >> >> > important target group to the project.
>>> >> >> >
>>> >> >> > The two accounts, if we use them for this, should be tied
together.
>>> >> >> > Certainly at the level that a post to the identi.ca should
>>> >> >> > automatically
>>> >> >> > broadcast to the twitter network. (easy to do)
>>> >> >> >
>>> >> >> > A couple of thoughts on 'formal account of record':
>>> >> >> >
>>> >> >> > Would recommend that the accounts not be used to follow
lots of
>>> other
>>> >> >> > accounts.
>>> >> >> >
>>> >> >> > The accounts should not be used to re-tweet others messages.
>>> >> >> >
>>> >> >> > The accounts should _not_ be used for auto-generated scheduled
>>> >> >> > postings.
>>> >> >> >
>>> >> >> > The accounts do need to be used on a regular basis to
build up
>>> >> >> > followers.
>>> >> >> >
>>> >> >> > Ability to 'follow' the accounts needs to be easily done
within the
>>> >> >> > main
>>> >> >> > web infrastructure and there should be some naturally
well fitting
>>> >> >> > locations where that can be done.
>>> >> >> >
>>> >> >> > Anyone using the accounts should remember to keep the
message
>>> focused
>>> >> >> > to
>>> >> >> > the project.
>>> >> >> >
>>> >> >> > Well, that's a good spot to shutup huh :-) and let folks
add their
>>> >> >> > wisdom here.
>>> >> >> >
>>> >> >> > So what you think - Use the new ApacheOO accounts?
>>> >> >> >
>>> >> >> > Thanks,
>>> >> >> >
>>> >> >> > //drew
>>> >> >> >
>>> >> >> >
>>> >> >> >
>>> >> >> >>
>>> >> >> >> //drew
>>> >> >> >>
>>> >> >> >> > I have it configured with the BirdHerd service,
so up to 10 PPMC
>>> >> >> >> > members will be able send tweets via that account.
>>> >> >> >> >
>>> >> >> >> > -Rob
>>> >> >> >> >
>>> >> >> >> >
>>> >> >> >> > > //drew
>>> >> >> >> > >
>>> >> >> >> > >
>>> >> >> >> > > <snip>
>>> >> >> >> > >
>>> >> >> >> >
>>> >> >> >>
>>> >> >> >>
>>> >> >> >>
>>> >> >> >
>>> >> >> >
>>> >> >> >
>>> >> >>
>>> >> >>
>>> >> >
>>> >> >
>>> >> >
>>> >>
>>> >>
>>> >
>>> >
>>> >
>>>
>>>
>>> --
>>> Alexandro Colorado
>>> OpenOffice.org Español
>>> http://es.openoffice.org
>>>
>>
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