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From Dave Fisher <dave2w...@comcast.net>
Subject Re: Apache OpenOffice Project Twitter Account
Date Wed, 11 Apr 2012 18:42:46 GMT

On Apr 11, 2012, at 10:41 AM, Rob Weir wrote:

> On Wed, Apr 11, 2012 at 11:50 AM, Dave Fisher <dave2wave@comcast.net> wrote:
>> 
>> On Apr 11, 2012, at 7:09 AM, Rob Weir wrote:
>> 
>>> Social media outreach, via Twitter, Facebook, Google+, etc., is an
>>> important part of outreach to users. Although the Apache developer
>>> community is firmly rooted in mailing lists, we know that our users
>>> live in a different world.   If we want to engage with them we need to
>>> use the tools that they use, and communicate the way they communicate.
>>> 
>>> Now that we're very close to the AOO 3.4 release, I'd like to start
>>> with a project Twitter account, under PPMC control.
>>> 
>>> By "under PPMC control" I mean something similar to how we treat the
>>> project blog:
>>> 
>>> -- Any PPMC member, upon request, can have write access.
>>> 
>>> -- We can use the project's official logo in conjunction with the account.
>>> 
>>> -- We would promote the account on our project's website.
>>> 
>>> -- We would generally treat the account as an official voice of the
>>> project, not as a personal account.
>>> 
>>> I'm not saying we need to pre-review and and approve every "tweet"
>>> sent through the account.  But we should set expectations that the
>>> account is to be used in a professional fashion, upholding the
>>> standards of this project, not used to settle personal disputes, to
>>> promote personal business, etc.
>>> 
>>> There are already several Twitter accounts that use the OOo name or trademarks:
>>> 
>>> http://twitter.com/#!/openofficeorg  --- This account has 1571
>>> followers.  But it is not sharing any AOO status, no links to blog
>>> posts, announcements, etc.  Who controls it?  Are
>>> we able to get it under PPMC control?  Can we rebrand it as Apache OpenOffice?
>>> 
>>> http://twitter.com/#!/openoffice -- This account seems unused.  Only one tweet.
>>> 
>>> http://twitter.com/#!/freeopenoffice -- spammer account.  Links to
>>> http://www.downloadopenofficefree.com/.
>>> 
>>> http://twitter.com/#!/ApacheOO -- I created this account, though have
>>> never used it.  Unfortunately, "Apache OpenOffice" is too long for a
>>> Twitter account name.  So "ApacheOO" is the closest I got.   I would
>>> offer this account to the PPMC if we are not able to get use of the
>>> http://twitter.com/#!/openofficeorg account.
>>> 
>>> Proposed actions:
>>> 
>>> 1) I'll send note (or Tweet) to http://twitter.com/#!/openofficeorg
>>> acccount, asking if the owner would be willing to make the account
>>> available to the AOO PPMC for project use.  If we get a favorable
>>> response then we would start using that account, rebrand it, promote
>>> it, etc.
>>> 
>>> 2) If there is no favorable response to the above, then we would go
>>> forward with promoting the http://twitter.com/#!/ApacheOO account.
>>> 
>>> 3) The PPMC could decide, at a later point, to invoke Twitter's
>>> trademark policy to register complaints about accounts that misuse our
>>> trademarks in ways that harm our users:
>>> https://support.twitter.com/articles/18367.  But I don't see an
>>> imminent need for that.
>> 
>> (4) Make the project's twitter feed show up as part of www.openoffice.org's main
page. See http://www.apache.org/ Latest activity for an example about how this is done using
the Apache CMS.
>> 
> 
> There is an RSS feed associated with each Twitter account. So we could
> also integrate that into an "OpenOffice Planet" if we decide to create
> that.

I'm not talking about a planet. I'm talking about twitter content on the main page updated
every hour.

We can similarly show the most recent svn commits on the project site.

Regards,
Dave

> 
> -Rob
> 
>> Regards,
>> Dave
>> 
>> 
>> 
>>> 
>>> 
>>> -Rob
>> 


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